Framing Email Marketing Strategy That Effectively Engages and Converts

Hosted by Rajarshi Choudhuri

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How Small Businesses Looking to Scale Can Approach Email Marketing

Nov 24, 2021

In this episode, we discuss framing an email marketing strategy that converts and engages effectively. Understand how businesses looking to scale can approach email marketing, break down of best performing email campaign types, and tips to overcome deliverability hurdles.

Key Takeaways

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Narrator and Guests

Elizabeth Pampalone

Marketing Expert, Business Consultant, International Speaker, Absolute Marketing

Discover Elizabeth’s special approach to creating content for email marketing in a limited time frame. Understand how small business looking to scale should approach email marketing along with a break down of best performing email campaign types. You also get a look at metrics to track, tips to overcome deliverability hurdles, and how to tread the thin line between personalization and privacy while mailing customers.

Rajarshi Choudhuri

Senior Content Marketing Manager , MoEngage

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.