Personalizing Experiences Without Spending a Million Dollars

Key Takeaways

• 00:01:56
  Introduction, about Hightouch, and problem they’re solving
• 00:05:54
  How to solve for data under-utilization and tools to be used
• 00:10:34
  How to prioritize and activate zero and first-party data to personalize experiences
• 00:14:31
  How marketing and data team can work together to dissolve siloes
• 00:20:35
  How to turn data analytics engine into an actionable marketing engine
• 00:24:47
  How to personalize experiences without spending a million dollars
• 00:30:37
  Brands that are nailing personalization at scale
• 00:33:54
  Resources to refer to for martech utilization and driving ROI
• 00:35:33
  How to get started with data analysis and personalization