Top brands open up about their experience leveraging the power of insights-led Customer Engagement strategies - learn why MoEngage customers are MoEngage advocates
I'd describe MoEngage as a "life saver." So, if you're considering MoEngage, go for it! An intuitive platform with an excellent customer success team. The team responds quickly and efficiently to issues (even after office hours!), and provides in-depth training.
While we had the customer data with us, we were unable to segment the customers properly. With MoEngage by our side, we were able to see which customers are dormant, which are more likely to make a purchase and much more.
MoEngage helps us send our communications to our customers at the right time, through the customer's preferred channels and making the entire onboarding process much simpler and seamless.
Initially we were simply sending out emails to our customers without analyzing whether the customers were even liking what we were sharing. With MoEngage, we can figure out what messaging is working with our customers and what isn't and tailoring things accordingly.
With MoEngage, we were able to bridge the gap between our Analytics team and the Marketing team to disseminate personalized communications and have contextual conversations with our customers.
By digitizing the whole onboarding process, MoEngage has helped us reduce our cost of acquisition, automated the whole process of engagement, reduce tech dependency on the team and also enables us to provide a stimulating experience to the customers.
Previously, we just had manual pushes that were sent to customers the day after they abandoned the carts. With MoEngage, we now send out those nudges in real-time. This has helped us increase our cart abandonment conversions by over 20%, which initially used to be not even 10%.
Our app is the central touchpoint between us and our customers. So we wanted a platform that could help us scale engagement seamlessly on the app. MoEngage helped us send out highly relevant, API-triggered push notifications to our customers, which uplifted our conversion by over 20%!
We evaluate a platform based on a couple of criteria. The technology provided, the presence of local support, the previous experience, and also, at a certain level, the cost. MoEngage checked all the boxes for us in that aspect.
With MoEngage, we were able to see how the customer data is built up, the kind of segmentation and propensity models can be extracted. The other thing we looked at was the personalization capability of the platform.
MoEngage has been a very important part for BFL from a CRM perspective. We run lot of our acquisition, retention and engagement campaigns using MoEngage.
