MoEngage vs. Braze: Which is the Best Customer Engagement Platform?

On the surface, the two platforms look similar. Both MoEngage and Braze help you engage your customers through emails, web and mobile push notifications, and SMS/RCS campaigns. Both have very powerful AI capabilities, with MoEngage’s Merlin AI and BrazeAI™ generating content for campaigns, along with identifying the best time to send them and more.

But look closer, and you can clearly see the differences between MoEngage vs. Braze.

Braze offers little to no web personalization and relies heavily on third-party tools for analytics and reporting. You may end up spending extra time and budget just to fill those gaps.

MoEngage is a complete Customer Engagement Platform (CEP) that offers not just website personalization, but also real-time triggers, transactional messaging, channel performance dashboards, and much more. With MoEngage, you can speed up campaign launches and get a clearer view of what actually helps you grow your brand.

Of course, there are plenty of other alternatives to Braze to help you with different aspects of customer engagement and marketing automation. But for now, let’s take a closer look at how MoEngage and Braze stack up against each other.

Both MoEngage and Braze allow you to see how your campaigns are performing. The difference lies in how much you can actually measure.

Braze offers channel performance dashboards only for email and SMS. What’s more, there’s no way to see and compare the channel-wise performance on a single dashboard. So, if you’re running omnichannel marketing campaigns, you won’t get the full picture of how they’re performing across every channel.

MoEngage takes a much broader view. You get performance dashboards for not just two, but 10+ channels. From mobile and web push notifications and SMS to emails, in-app, and on-site messaging, you can see channel-specific metrics like impressions, clicks, conversions, and more, all in one place.

Instead of piecing together reports from separate dashboards, you get a complete review of channel performance in one place. But you can also analyze vital metrics for each channel separately.

For example:

• Push notification dashboards show how many notifications were sent, seen, clicked, and how much revenue they drove.
• Web personalization dashboards show impressions, clicks, and revenue from personalized web content. The metrics are pretty much the same for in-app and on-site messaging dashboards.
• Email and SMS dashboards highlight how many messages were sent, delivered, clicked, and the revenue they drove.
• Flow dashboards display engaged and converted trips, as well as conversion rates.

MoEngage’s Channel Performance dashboard also comes with a Campaign summary card, highlighting the highest and lowest-performing channels at a glance. This makes it easy to see which channels are driving results, and which ones need more attention.

Personalization isn’t just about sending push notifications and email campaigns. Your website is often the first touchpoint for your customers. If it looks the same to every visitor, you’re missing out on a real connection.

Braze doesn’t offer web personalization in its entirety. Its web messaging is actually on-site messaging in disguise, which is mostly an extension of in-app messaging. Even its drag-and-drop editor is available only for email and in-app messaging campaigns. At the same time, you’ll find pre-built templates only for email campaigns.

For marketers like you, that means little control and few ways to make your website feel personal.

On the other hand, MoEngage’s zero-code web personalization helps you change homepage banners, content layouts, or product recommendations for each visitor in real-time. Show different offers to a first-time visitor as opposed to a repeat customer. Test layouts and CTAs to check what improves conversion rates. Localize content based on geography.

All of this, without writing a single line of code.

It doesn’t stop there. You can analyze clicks, impressions, conversions, and even revenue directly from web personalization campaigns in MoEngage. Not only can you deliver tailored experiences, but you can also measure exactly how much they impact your brand.

Both platforms let you send transactional alerts, such as OTPs, password resets, and order confirmations. But the difference between MoEngage vs. Braze lies in how fast and on which channels those alerts reach your customers.

With Braze, transactional messaging has limits. Their API-triggered transactional support is restricted to email. Other channels like push notifications and SMS aren’t included, leaving gaps when customers expect real-time information.

Further, while Braze’s SLA covers 99.9% of emails in under a minute, that still means delays of up to 60 seconds for time-sensitive messages. It might not sound like much, but in the world of payment confirmations and bank account updates, 60 seconds can feel like forever.

In contrast, with a single API for email, SMS, push notifications, and WhatsApp, MoEngage Inform delivers transactional alerts in under 5 seconds. That means your customers receive order confirmations without waiting, get their OTPs right away, and see updates in real-time.

When it comes to time-sensitive messages, trust goes hand in hand with speed. You see, when customers get the right message at the right second, they feel reassured that they can rely on your brand. Faster alerts also reduce drop-offs during checkouts and sign-ups, as customers aren’t left waiting for the message they need to move forward in their journeys.

The results? A smoother customer experience, higher checkout completion rates, and more confidence in your brand, all powered by MoEngage’s real-time transactional messaging.

See how Loblaws, Canada’s largest retailer, used MoEngage Inform to scale their transactional messaging across different business lines, sending them in under 3 seconds. 

You’ll find ways to handle customer data securely in both MoEngage and Braze. It’s the way they do it that’s different.

For example, MoEngage offers Personally Identifiable Information (PII) masking, which hides sensitive information, such as phone numbers and email addresses, from direct exposure within the platform. So does Braze.

That’s a good first step. But the customers’ personal data still exists within the system. For brands in highly regulated industries, like fintech and healthcare, this can create security concerns, not to mention compliance headaches.

Unfortunately, data masking is the limit with Braze when it comes to PII.

MoEngage takes data privacy a step further with PII Tokenized Sending. Rather than storing customer details inside the platform, MoEngage replaces the data with anonymous tokens. When a campaign is being sent, the platform fetches the actual details, delivers your message through the selected channels, and then deletes the PII.

As a result, you can still segment, personalize, and send campaigns at scale, without ever storing sensitive data in MoEngage’s database. This extra layer of security gives you peace of mind that your customer data is protected end-to-end.