SMS MARKETING PLATFORM
Send Consumers SMS Messages They’ll Love
Engage your customers with interactive, personalized SMS messages. Make sure your time-sensitive transaction alerts never go unnoticed and let your sales skyrocket while promoting your brand with campaign messaging.
SMS For Insights-Led Customer Engagement
Upgrade your omni-channel experience with integrated SMS
Integrate SMS seamlessly and leverage it alongside your other channels such as Push Notifications, Email, Ad-retargeting, WhatsApp, or on-site web messaging, to build your audience through the channel with the highest open rates. Consolidate all of your customer engagement strategies into one analytics suite to ensure you’re sharing the most relevant messages on the right channels.
SMS That Drives Results
Hyper-personalize your SMS marketing campaigns to drive conversions. On average, our customers have doubled the usage of SMS as their preferred engagement channel.
Drive Sales
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Drive Sales
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Drive interest or sales by prompting users with personalized, custom sign-up or subscription messaging that is delivered right to their device, with no coding required.
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360° View of the Customer
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360° View of the Customer
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Integrate your promotional and transactional alerts into one customer journey allowing you to cohesively a/b test and message revenue-driving initiatives with time-sensitive communications.
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Rich Media Message Templates
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Rich Media Message Templates
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Send eye-catching, attention-grabbing MMS messages that are unique to your brand through interactive content such as images, videos, or GIFs.
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Grow your Audience
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Grow your Audience
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Provide multiple avenues for your consumers to opt-in and join your brands' community through targeted drip campaigns, all while staying compliant with easy opt-out management capabilities.
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Two-Way Messaging
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Two-Way Messaging
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Provide your consumers with the best customer service through conversational, two-way messaging that is personalized to their current shopping needs.
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Customize Your Notifications for Real Impact
Add and Track Links in Your SMS Messages
Keep your SMS campaigns highly relevant and informative by adding a link to a previously searched product, an item left in an abandoned cart or an order successfully delivered. Track link clicks to retarget customers through other omni-channel campaigns or with cohesive product recommendations.
Analyze and optimize your SMS strategy through one dashboard
Collectively view and analyze how your SMS strategy fits into your overall customer engagement strategy through our Analytics Suite where you will find consolidated reporting across channels.
How Can We Help?
Build your business at a global scale for a global audience
Reach your Customer Engagement goals across geographies
Learn how you can leverage insights-led engagement at an enterprise-level
Connect with our product experts for a personalized walk-through of our platform
Frequently Asked Questions
What is an SMS marketing platform?
SMS marketing or text messaging marketing platforms enable brands to run their text messaging campaigns or SMS advertising campaigns. Companies use a SMS-sending platform to send time-sensitive offers, updates, or transaction alerts to customers who have consented to receiving text messages on their mobile devices.
How do I start SMS marketing for my company?
Since text messaging offers instant gratification, companies can use SMS marketing to send time-sensitive messages like transactional alerts, reminders, etc. SMSes can initiate personalized conversations and, therefore, help improve customer engagement.
Here are the steps to use the SMS marketing feature of MoEngage:
Step 1: Navigate to the MoEngage Dashboard and choose Campaigns.
Step 2: Select Create Campaign > Outbound > SMS
Step 3: Select the campaign types –
- One time
- Periodic
- Event-Triggered
Once this is done, you can follow the steps here to select your target audience for your SMS marketing campaigns.
Which is the best SMS marketing software?
To run SMS promotions, you can always use MoEngage, an SMS marketing platform trusted by 1200+ brands and rated 4.8/5 in Gartner. MoEngage can help you integrate SMS advertising seamlessly and leverage it with your other omnichannel marketing campaigns.
List the types of SMS marketing campaigns?
Since SMS marketing campaigns can be personalized to drive conversions, text messages can be of the following types:
- Transactional alert messages
- Offers, coupons, and discounts
- Promotional offers
- Loyalty programs
- Text to win the competition
Remember that text messages should be within 160 characters, so design your SMS marketing messages accordingly. Don’t forget to include your company name, a clickable link, customer name, the offer, and an opt-out option.
Here is a list of do’s and don’ts of SMS marketing automation.
Are there any legal requirements for SMS marketing?
Besides getting customer consent to send SMS, the other compliance is the 2003 Spam Act, in which the company sending the SMS should mention their name. Besides this, the timing and frequency of sending SMSes also matter.
This is where MoEngage’s SMS marketing platform can help. It helps you to set clear opt-in buttons and clear calls to action while requesting your customer’s phone number. MoEngage is also CCPA and GDPR-compliant. [Read here to know more about SMS marketing best practices.
What’s New at MoEngage
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