SMS MARKETING PLATFORM
Send Consumers SMS Messages They’ll Love
Engage your customers with interactive, personalized SMS messages. Make sure your time-sensitive transaction alerts never go unnoticed and let your sales skyrocket while promoting your brand with campaign messaging.
SMS For Insights-Led Customer Engagement
Upgrade your omni-channel experience with integrated SMS
Integrate SMS seamlessly and leverage it alongside your other channels such as Push Notifications, Email, Ad-retargeting, WhatsApp, or on-site web messaging, to build your audience through the channel with the highest open rates. Consolidate all of your customer engagement strategies into one analytics suite to ensure you’re sharing the most relevant messages on the right channels.
SMS That Drives Results
Hyper-personalize your SMS marketing campaigns to drive conversions. On average, our customers have doubled the usage of SMS as their preferred engagement channel.
Drive Sales
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Drive Sales
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Drive interest or sales by prompting users with personalized, custom sign-up or subscription messaging that is delivered right to their device, with no coding required.
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360° View of the Customer
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360° View of the Customer
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Integrate your promotional and transactional alerts into one customer journey allowing you to cohesively a/b test and message revenue-driving initiatives with time-sensitive communications.
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Rich Media Message Templates
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Rich Media Message Templates
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Send eye-catching, attention-grabbing MMS messages that are unique to your brand through interactive content such as images, videos, or GIFs.
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Grow your Audience
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Grow your Audience
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Provide multiple avenues for your consumers to opt-in and join your brands' community through targeted drip campaigns, all while staying compliant with easy opt-out management capabilities.
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Two-Way Messaging
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Two-Way Messaging
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Provide your consumers with the best customer service through conversational, two-way messaging that is personalized to their current shopping needs.
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Customize Your Notifications for Real Impact
Add and Track Links in Your SMS Messages
Keep your SMS campaigns highly relevant and informative by adding a link to a previously searched product, an item left in an abandoned cart or an order successfully delivered. Track link clicks to retarget customers through other omni-channel campaigns or with cohesive product recommendations.
Analyze and optimize your SMS strategy through one dashboard
Collectively view and analyze how your SMS strategy fits into your overall customer engagement strategy through our Analytics Suite where you will find consolidated reporting across channels.
Our Customers’ Stories Speak for Themselves
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.
MoEngage’s insights-led engagement platform helped us run seamless Customer Engagement campaigns across multiple channels. It is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Mashreq Neo
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifi cations and re-engaged in case there was no activity after sign-up.
Alfagift
As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.
Category and Growth, Furlenco
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
Our Customers’ Stories Speak for Themselves
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.
As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.
Category and Growth, Furlenco
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
Push Amplification Plus™ technology, allowed us to reach out to the users at the right time and thereby allowed us to increase our average spend per user in a month.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
Our Customers’ Stories Speak for Themselves
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.
Ours is a customer-centric brand. When we were evaluating MoEngage, we found the same quality in them. The team has been fast with their onboarding process. They provided us with the features our brand and current engagement strategy needed. MoEngage accepted us not as a client but as a partner.
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Our Customers’ Stories Speak for Themselves
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.
MoEngage’s insights-led engagement platform helped us run seamless Customer Engagement campaigns across multiple channels. It is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Mashreq Neo
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifi cations and re-engaged in case there was no activity after sign-up.
Alfagift
As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.
Category and Growth, Furlenco
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Lifestyle by Landmark Group
Our Customers’ Stories Speak for Themselves
MoEngage’s insights-led engagement platform helped us run seamless Customer Engagement campaigns across multiple channels. It is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Mashreq Neo
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifi cations and re-engaged in case there was no activity after sign-up.
Alfagift
As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.
Category and Growth, Furlenco
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Lifestyle by Landmark Group
Our Customers’ Stories Speak for Themselves
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Mashreq Neo
MoEngage has allowed us to reach our customer base and communicate effectively. It helps us keep customers engaged throughout their lifetime journey and collect valuable customer insight. We want to ensure that content remains relevant as we evolve, and MoEngage’s personalization capabilities enable this.
We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization. What I particularly like about MoEngage is that it’s easy to set up, and provides limitless segmentation and engagement opportunities to drive growth.
Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%
Our Customers’ Stories Speak for Themselves
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Mashreq Neo
MoEngage has allowed us to reach our customer base and communicate effectively. It helps us keep customers engaged throughout their lifetime journey and collect valuable customer insight. We want to ensure that content remains relevant as we evolve, and MoEngage’s personalization capabilities enable this.
We started using MoEngage to unify all our marketing campaigns into a single dashboard with focus on orchestration, personalization, and data-driven campaign optimization. What I particularly like about MoEngage is that it’s easy to set up, and provides limitless segmentation and engagement opportunities to drive growth.
Future Group’s Wallet App Future Pay Boosts Active Userbase by 20%
Our Customers’ Stories Speak for Themselves
As a subscription company, it is essential for us to ensure that we are continuously adding value to our customers so they stay with us long-term. We use MoEngage to engage our customers meaningfully and collect feedback to incorporate later into our offerings.
Category and Growth, Furlenco
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
Using MoEngage Analytics, we were able to understand and gain insights on user behavior and user funnel. With MoEngage DPM, we are now able to personalize engagement based on user actions and events. I would rate MoEngage a 10/10 as it eased the process of personalization making our engagement campaigns more effective.
Push Amplification Plus™ technology, allowed us to reach out to the users at the right time and thereby allowed us to increase our average spend per user in a month.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
How Can We Help?
Build your business at a global scale for a global audience
Reach your Customer Engagement goals across geographies
Learn how you can leverage insights-led engagement at an enterprise-level
Connect with our product experts for a personalized walk-through of our platform
Frequently Asked Questions
What is an SMS marketing platform?
SMS marketing or text messaging marketing platforms enable brands to run their text messaging campaigns or SMS advertising campaigns. Companies use a SMS-sending platform to send time-sensitive offers, updates, or transaction alerts to customers who have consented to receiving text messages on their mobile devices.
How do I start SMS marketing for my company?
Since text messaging offers instant gratification, companies can use SMS marketing to send time-sensitive messages like transactional alerts, reminders, etc. SMSes can initiate personalized conversations and, therefore, help improve customer engagement.
Here are the steps to use the SMS marketing feature of MoEngage:
Step 1: Navigate to the MoEngage Dashboard and choose Campaigns.
Step 2: Select Create Campaign > Outbound > SMS
Step 3: Select the campaign types –
- One time
- Periodic
- Event-Triggered
Once this is done, you can follow the steps here to select your target audience for your SMS marketing campaigns.
Which is the best SMS marketing software?
To run SMS promotions, you can always use MoEngage, an SMS marketing platform trusted by 1200+ brands and rated 4.8/5 in Gartner. MoEngage can help you integrate SMS advertising seamlessly and leverage it with your other omnichannel marketing campaigns.
List the types of SMS marketing campaigns?
Since SMS marketing campaigns can be personalized to drive conversions, text messages can be of the following types:
- Transactional alert messages
- Offers, coupons, and discounts
- Promotional offers
- Loyalty programs
- Text to win the competition
Remember that text messages should be within 160 characters, so design your SMS marketing messages accordingly. Don’t forget to include your company name, a clickable link, customer name, the offer, and an opt-out option.
Here is a list of do’s and don’ts of SMS marketing automation.
Are there any legal requirements for SMS marketing?
Besides getting customer consent to send SMS, the other compliance is the 2003 Spam Act, in which the company sending the SMS should mention their name. Besides this, the timing and frequency of sending SMSes also matter.
This is where MoEngage’s SMS marketing platform can help. It helps you to set clear opt-in buttons and clear calls to action while requesting your customer’s phone number. MoEngage is also CCPA and GDPR-compliant. [Read here to know more about SMS marketing best practices.
What’s New at MoEngage
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