The MoEngage and OpenAI Ads Conversions integration establishes a secure, server-to-server (S2S) connection. By bypassing browser-side obstacles such as cookie restrictions, Intelligent Tracking Prevention (ITP), and ad blockers, it captures conversions that client-side tracking often misses.

MoEngage provides a single omnichannel connector for OpenAI, available through the OpenAI Ads Conversions app in the MoEngage App Marketplace. It sends conversion events captured across all your environments, including your website, mobile app, and physical store, directly into your OpenAI Ads Manager.