Build Precise Audiences. Activate Instantly.
Target the right audience to drive better conversions, lower spend,
and stronger retention. Build it yourself or let AI find it for you –
and activate the moment they qualify.
Trusted by 1350+ Consumer Brands Worldwide
Target Any Audience. However You Define Them.
Every campaign starts with the right audience. Build it from any data, any source,
any method – and activate the moment a user qualifies.
Anticipate what your customers will do next.
Automatically cluster users based on their likelihood to purchase, drop off, or churn. Target high-risk or high-value cohorts proactively before they drift away.
· 3 out-of-the-box predictions: Conversion, Uninstall, Dormancy
· Create custom predictions for any user action or inaction
· Target by propensity score: High, Medium, or Low likelihood
Build audiences based on who your users are and what they do.
Combine user attributes, events, and event properties to build precise segments using an intuitive filter and dropdown builder.
· Nested AND/OR/Exclude conditions for granular targeting
· Configurable multi-year lookback across all event properties
· Segment on any event attribute, not just the event itself
Segment by what users predominantly do, not what they've done once.
Identify users by their dominant behavioral patterns – the brand they consistently shop, the content they always read, the time they always transact.
· Filter by Predominantly, Minimum of, or Most/Least number of times
· Applies across any event attribute – category, brand, SKU, time window, and more
Know your Champions, your At Risk users, and everyone in between.
Automatically cluster your entire customer base by Recency, Frequency, and Monetary value. Instantly identify Champions to reward, At Risk users to re-engage, and accounts About to Sleep before they churn.
· 11 named cohorts – from Champions to Lost, automatically assigned
· Track segment transitions to measure campaign impact over time
Upload any list. Target it immediately.
Need to run an ad-hoc or offline campaign? Drag and drop a CSV directly into MoEngage and it becomes a targetable segment instantly.
· Upload via CSV, S3, or SFTP – up to 5,000,000 rows
· Instant validation and ingestion status report for troubleshooting
Trigger campaigns based on what's happening right now in the session.
Target users based on what they're doing right now – not what they did yesterday. Define trigger criteria around in-session actions, inactions, and time elapsed to fire campaigns at the exact moment of intent.
· Supports actions like page load, exit intent, or any custom event – so no key moment slips by
· Combine multiple conditions with AND logic to target intent precisely
Precision Targeting, Made Simple
Define audiences with granular accuracy, evaluate them in real time the moment a user
qualifies, and know exactly who's reachable before you send.
RTSE
If your segmentation engine relies on batch processing or hourly syncs, you're targeting past behavior. MoEngage processes user events and dynamically moves profiles into the right cohort the exact millisecond an action occurs – so you capture intent at peak interest.
Filtering
Go beyond basic conditions. Filter on any user attribute, event, or event property – with multiple filter groups, AND/OR/Exclude logic, action and inaction filters, flexible timeframes, special date filters, and object sub-attribute targeting.
Aggregations
Filter by the sum, count, min, max, or average of what users have done – total spend over 90 days, number of sessions in a week, average order value, and more. Go beyond whether they acted to how much.
Recursion
Combine static, rule-based, and custom segments up to 3 levels deep using include and exclude logic. Build a segment once and reuse it across campaigns, flows, and other segments without rebuilding.
Reachability
Every segment shows reachable user counts broken down by channel – Push, Email, SMS, WhatsApp – before you launch. Unsubscribed and opted-out users are automatically filtered out. No surprises at send time.
Describe Who You Want to Reach. AI Builds the Segment.
Skip the filter setup. Type your audience in plain English and Segment Assist instantly converts it into a precise, multi-condition segment – ready to use in any campaign or flow.
- Describe your audience in plain English.
- Merlin AI converts it into accurate segment logic instantly.
- Review, edit, and activate.
Break Data Silos. Segment at Enterprise Scale.
Segmentation capabilities purpose-built for how enterprise teams operate – warehouse-native
so your data never moves, and multi-entity workspaces for seamless cross-entity engagement.
Warehouse Segments
Segment on Warehouse Data
Without Moving It.
Connect directly to your data warehouse and build MoEngage segments without moving any data. Launch campaigns faster, cut ETL costs, and keep your data exactly where it lives.
Portfolio
Cross-entity Targeting
Made Easy.
Unify customer data across all brands, apps, and regions into one account. Build precise cross-brand segments and orchestrate personalized journeys from a single source of truth.
Activate Everywhere. Sync Anywhere.
Engage your audience on any channel, or sync to any platform in your tech stack – all from the same engine.
Every Channel. One Segment.
Activate any segment across every channel your users are on, with one click.
Ad Platforms
Push any segment to Google and Meta as a target audience, lookalike, or suppression list. Reduce wasted ad spend on users already converting.
Connected Segments
Sync MoEngage segments in real time to any platform in your stack – so every tool always works from the same powerful audience.
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How Lifestyle Improves Customer Retention by 30% Using Dynamic Engagement Strategy
Public Improves its Marketing Automation ROI by 27x Using Customer Journeys and New Channels
Housing.com Uses MoEngage’s Advanced Segmentation to Drive Contextual Engagement
DAMAC Boosts Lead Generation by 18.3% With Segmentation and Hyper-Personalized Communication
Chope Boosts Conversions by 3X using Advanced Segmentation and Personalized Engagement Across Channels
