Offline conversion tracking allows you to attribute sales and other valuable customer actions that occur outside your website to your Microsoft Advertising campaigns. These actions might include in-store purchases, phone orders, or consultations.

By syncing MoEngage events with Microsoft Advertising, you can:

• Accurately measure ROI (Return on Investment) by closing the loop between digital ad spend and offline revenue.
• Optimize campaign bidding based on actual conversion data rather than clicks.
• Improve targeting by understanding which keywords and ads drive high-value offline actions.