Microsoft Ads Conversions
Built by MoEngage
MoEngage's Microsoft CAPI integration allows you to send customer conversion events from offline sources directly to Microsoft Ads via the Microsoft Conversions API.
Overview
Offline conversion tracking allows you to attribute sales and other valuable customer actions that occur outside your website to your Microsoft Advertising campaigns. These actions might include in-store purchases, phone orders, or consultations.
By syncing MoEngage events with Microsoft Advertising, you can:
- Accurately measure ROI (Return on Investment) by closing the loop between digital ad spend and offline revenue.
- Optimize campaign bidding based on actual conversion data rather than clicks.
- Improve targeting by understanding which keywords and ads drive high-value offline actions.
Additional Information
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Built by:MoEngage
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Category:Conversions
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