Use the optilyz and MoEngage connectors to send your customers direct mail such as letters, postcards, and self-mailers. Running direct mail like a digital channel means moving away from mass mailings and leveraging the channel as part of your (digital) customer journeys. The benefits of a modern approach to direct mail are:

• Increased conversion rates via increased relevance, additional use cases, easier A/B testing, and cross-channel effects
• Reduced effort via automation and an end-to-end solution
• Reduced cost via frame contracts and cost transparency