The Xoxoday Loyalife integration bridges your loyalty program data with MoEngage. This connection allows your marketing teams to trigger targeted Push, Email, and SMS campaigns based on specific loyalty milestones, such as points earned, tier upgrades, or impending point expirations.Loyalife synchronizes loyalty events and member profile attributes to MoEngage through an automated nightly process. Once the data is available in MoEngage, you can segment members by their tier, points balance, or activity metrics to drive cross-channel engagement.