Ayopop witnesses 50% growth in transactions using Sherpa by MoEngage

About Ayopop

Ayopop is Indonesia’s fastest growing mobile bill payments platform. Using MoEngage’s
AI-backed multivariate messaging platform - Sherpa, Ayopop was able to increase active
users, reduce cart abandonment and drive growth.

About MoEngage

MoEngage enables mobile apps and websites to deliver 1:1 personalized interaction via push notifications, in-app recommendations, email, web-push, and other retargeting channels. Our platform is hosted on the AWS Cloud and operates at a tremendous scale, processing over 35 billion events and delivering over 15 billion interactions every month. Today marketers in 35+ countries including Fortune 500 brands across U.S., Europe and Asia like Samsung, Deutsche Telekom, Hearst, Vodafone, Travelodge, and Aditya Birla Group use MoEngage to drive conversions and user retention.

The Problem

Ayopop wanted to drive growth through increased engagement with their app. The company wanted to identify users who had abandoned their transactions, engage with them and bring them back to complete their purchase.

The Solution

Using personalized notifications through Sherpa, Ayopop was able to bring back 55% of the users who had abandoned their cart. Using Sherpa, Ayopop was able to drive higher conversions and growth through personalized engagement with the user.

What they say About Us

"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"

What is Sherpa?

Sherpa is a message/ content optimization tool that analyzes the performance
of message variants and promotes the better performing variation.

Sherpa further identifies the optimal time to send these messages when users
are most likely to read and engage with the message.


Learn How MoEngage helped Ayopop increase active users