Customer Engagement 2026: Findings from 40 Billion Messages
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The Latest Customer Engagement Channel Benchmarks by Region.
The Latest Customer Engagement Channel Benchmarks by Region.
The Latest Customer Engagement Channel Benchmarks by Region.
The Latest Customer Engagement Channel Benchmarks by Region.
The Latest Customer Engagement Channel Benchmarks by Region.
See Where You Stack Up
40
Billion Messages
651
B2C Marketers
3
Industries
3
Channels
5
Metrics
in conversions of personalized vs generic messages
unsubscribe rates of generic vs journey-based messages
of journey-based In-App messages
Drive massive growth with hyper-personalized, omnichannel engagement. You can double revenue, boost ROAS by 69%, and win back up to 10% of revenue by using a unified martech platform for precise segmentation and automated journeys; converting every customer interaction into a powerful engine for sustainable business growth.
Where numbers tell the story, but relevance wins customers.
Open Rates
Click-to-Open Rates
Click-Through Rates
Conversion Rates
Unsubscribe Rates 
Where data is the fuel, but actionable insights are the engine for growth.
Industry Analysis and Key Takeaways
Real-world Industry Use Cases
Success Stories from Top brands 
Where technology is the engine and customer experience the ultimate destination.
Harnessing AI for Unparalleled Personalization
Elevating Engagement with Rich Experiences
Optimizing Email Deliverability and Performance
Embracing a Truly Omnichannel Strategy
Driving Re-engagement with Real-time Triggers 
For financial brands, personalized campaigns drive powerful growth. Behavior-based emails deliver a 9.38x conversion lift, while journey-based push notifications provide up to a 4.61x lift in conversions compared to general broadcasts.
For retail brands, personalized engagement delivers significant growth, including a 1.11x uplift in email conversions and a CTR boost of up to 8.65x on push notifications.
For media brands, personalized engagement drives powerful growth, delivering up to a 5.75x conversion lift on push notifications and 6.6x higher conversions on emails.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered a 2.35x increase in email conversions.
For financial brands, personalized campaigns drive powerful growth. Behavior-based emails deliver a 9.38x conversion lift, while journey-based push notifications provide up to a 4.61x lift in conversions compared to general broadcasts.
For retail brands, personalized engagement delivers significant growth, including a 1.11x uplift in email conversions and a CTR boost of up to 8.65x on push notifications.
For media brands, personalized engagement drives powerful growth, delivering up to a 5.75x conversion lift on push notifications and 6.6x higher conversions on emails.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered a 2.35x increase in email conversions.
For retail brands, personalized engagement delivers exceptional growth, including a 3.71x uplift in email conversions, 1.86x higher CTR from on-site messages, a 3.33x CTR boost on push notifications, and a 3.69x improvement in in-app CTR.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in SMS conversions, an 8.46x increase in email conversions, and a conversion rate up to 9.7x higher on push notifications.
For media brands, personalized engagement drives powerful growth, delivering up to a 13.4x conversion lift on push notifications, 3.65x higher conversions on emails, a 1.87x uplift in in-app conversions, and a 1.98x improved CTR through on-site personalization.
For financial brands, personalization drives powerful growth, delivering up to a 7.09x lift in email conversions, a 6.14x improved CTR through on-site personalization, a 6.07x conversion lift on push notifications, and a 2.61x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a 3.71x uplift in email conversions, 1.86x higher CTR from on-site messages, a 3.33x CTR boost on push notifications, and a 3.69x improvement in in-app CTR.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in SMS conversions, an 8.46x increase in email conversions, and a conversion rate up to 9.7x higher on push notifications.
For media brands, personalized engagement drives powerful growth, delivering up to a 13.4x conversion lift on push notifications, 3.65x higher conversions on emails, a 1.87x uplift in in-app conversions, and a 1.98x improved CTR through on-site personalization.
For financial brands, personalization drives powerful growth, delivering up to a 7.09x lift in email conversions, a 6.14x improved CTR through on-site personalization, a 6.07x conversion lift on push notifications, and a 2.61x uplift in in-app conversions.
For financial brands, journey-based personalization drives powerful growth, delivering up to 9.38x conversion lift on push notifications, 3.28x higher conversions on emails, 3.32x improved CTR through on-site personalization, and a 1.2x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a staggering 37x uplift in email conversions, 5.36x higher CTR from on-site messages, 4.17x CTR boost on push notifications, and a 2x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering up to a 7.02x conversion lift on push notifications, 4.9x higher conversions on emails, 3.5x uplift in in-app conversions, and 1.5x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in on-site conversions, an 11.49x increase in email conversions, and a 9x higher conversion rate on push notifications.
For financial brands, journey-based personalization drives powerful growth, delivering up to 9.38x conversion lift on push notifications, 3.28x higher conversions on emails, 3.32x improved CTR through on-site personalization, and a 1.2x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a staggering 37x uplift in email conversions, 5.36x higher CTR from on-site messages, 4.17x CTR boost on push notifications, and a 2x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering up to a 7.02x conversion lift on push notifications, 4.9x higher conversions on emails, 3.5x uplift in in-app conversions, and 1.5x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in on-site conversions, an 11.49x increase in email conversions, and a 9x higher conversion rate on push notifications.
For financial brands, journey-based personalization drives powerful growth, delivering up to 9.38x conversion lift on push notifications, 3.28x higher conversions on emails, 3.32x improved CTR through on-site personalization, and a 1.2x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a staggering 37x uplift in email conversions, 5.36x higher CTR from on-site messages, 4.17x CTR boost on push notifications, and a 2x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering up to a 7.02x conversion lift on push notifications, 4.9x higher conversions on emails, 3.5x uplift in in-app conversions, and 1.5x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in on-site conversions, an 11.49x increase in email conversions, and a 9x higher conversion rate on push notifications.
For financial brands, journey-based personalization drives powerful growth, delivering up to 9.38x conversion lift on push notifications, 3.28x higher conversions on emails, 3.32x improved CTR through on-site personalization, and a 1.2x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a staggering 37x uplift in email conversions, 5.36x higher CTR from on-site messages, 4.17x CTR boost on push notifications, and a 2x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering up to a 7.02x conversion lift on push notifications, 4.9x higher conversions on emails, 3.5x uplift in in-app conversions, and 1.5x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in on-site conversions, an 11.49x increase in email conversions, and a 9x higher conversion rate on push notifications.
For financial brands, journey-based personalization drives powerful growth, delivering up to 9.38x conversion lift on push notifications, 3.28x higher conversions on emails, 3.32x improved CTR through on-site personalization, and a 1.2x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a staggering 37x uplift in email conversions, 5.36x higher CTR from on-site messages, 4.17x CTR boost on push notifications, and a 2x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering up to a 7.02x conversion lift on push notifications, 4.9x higher conversions on emails, 3.5x uplift in in-app conversions, and 1.5x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in on-site conversions, an 11.49x increase in email conversions, and a 9x higher conversion rate on push notifications.
For financial brands, journey-based personalization drives powerful growth, delivering up to 9.38x conversion lift on push notifications, 3.28x higher conversions on emails, 3.32x improved CTR through on-site personalization, and a 1.2x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a staggering 37x uplift in email conversions, 5.36x higher CTR from on-site messages, 4.17x CTR boost on push notifications, and a 2x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering up to a 7.02x conversion lift on push notifications, 4.9x higher conversions on emails, 3.5x uplift in in-app conversions, and 1.5x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered an 18.8x uplift in on-site conversions, an 11.49x increase in email conversions, and a 9x higher conversion rate on push notifications.
For financial brands, journey-based personalization drives powerful growth, delivering a 1.3x conversion lift on push notifications, 3.33x higher conversions on emails, a 2.40x improvement in CTR through on-site personalization, and a 1.75x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a 2.8x uplift in email conversions, 2x higher CTR from on-site messages, 5.49x CTR boost on push notifications, and a 3.3x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering a 3.12x conversion lift on push notifications, 3.12x higher conversions on emails, a 2.57x uplift in in-app conversions, and a 1.16x improvement in CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered a 1.48x uplift in in-app conversions, a 2.35x increase in email conversions, and a 1.66x higher conversion rate on push notifications.
For financial brands, journey-based personalization drives powerful growth, delivering a 1.3x conversion lift on push notifications, 3.33x higher conversions on emails, a 2.40x improvement in CTR through on-site personalization, and a 1.75x uplift in in-app conversions.
For retail brands, personalized engagement delivers exceptional growth, including a 2.8x uplift in email conversions, 2x higher CTR from on-site messages, 5.49x CTR boost on push notifications, and a 3.3x improvement in in-app CTR.
For media brands, personalized engagement drives powerful growth, delivering a 3.12x conversion lift on push notifications, 3.12x higher conversions on emails, a 2.57x uplift in in-app conversions, and a 1.16x improvement in CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered a 1.48x uplift in in-app conversions, a 2.35x increase in email conversions, and a 1.66x higher conversion rate on push notifications.
For E-commerce and Retail, personalized engagement delivers exceptional growth, including a 3.95x uplift in email conversions, 3.42x higher CTR from on-site messages, 2.13x CTR boost on push notifications, and a 1.06x improvement in in-app CTR.
For financial brands, journey-based personalization drives powerful growth, delivering up to a 2.05x conversion lift on push notifications, 31.42x higher conversions on emails, 4.08x improved CTR through on-site personalization, and a 1.77x uplift in in-app conversions.
For media brands, personalized engagement drives powerful growth, delivering up to a 75.2x conversion lift on push notifications, 17.43x higher conversions on emails, a 6.93x uplift in in-app conversions, and a 1.98x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered a 2.64x uplift in on-site conversions, a 25.25x increase in email conversions, and up to a 7.23x higher conversion rate on push notifications.
For E-commerce and Retail, personalized engagement delivers exceptional growth, including a 3.95x uplift in email conversions, 3.42x higher CTR from on-site messages, 2.13x CTR boost on push notifications, and a 1.06x improvement in in-app CTR.
For financial brands, journey-based personalization drives powerful growth, delivering up to a 2.05x conversion lift on push notifications, 31.42x higher conversions on emails, 4.08x improved CTR through on-site personalization, and a 1.77x uplift in in-app conversions.
For media brands, personalized engagement drives powerful growth, delivering up to a 75.2x conversion lift on push notifications, 17.43x higher conversions on emails, a 6.93x uplift in in-app conversions, and a 1.98x improved CTR through on-site personalization.
For travel brands, a personalized strategy is critical for converting interest into bookings. This strategy delivered a 2.64x uplift in on-site conversions, a 25.25x increase in email conversions, and up to a 7.23x higher conversion rate on push notifications.
While the Financial Services industry faces a hefty “deliverability tax” on generic messages, shifting to utility-driven, behavior-based messaging across push and in-app channels unlocks a 16.5x conversion lift and reclaims lost audience reach.
With broadcast email open rates collapsing by 60%, Retail and Ecommerce brands must pivot to behavioral triggers and In-App messaging to capture a massive 37x conversion multiplier and 47% In-App CVR.
QSRs are seeing industry-leading engagement numbers, but they also face the highest penalty for irrelevance, with generic messages triggering unsubscribe rates 25x higher than those for personalized journey-based messages.
While the Financial Services industry faces a hefty “deliverability tax” on generic messages, shifting to utility-driven, behavior-based messaging across push and in-app channels unlocks a 16.5x conversion lift and reclaims lost audience reach.
With broadcast email open rates collapsing by 60%, Retail and Ecommerce brands must pivot to behavioral triggers and In-App messaging to capture a massive 37x conversion multiplier and 47% In-App CVR.
QSRs are seeing industry-leading engagement numbers, but they also face the highest penalty for irrelevance, with generic messages triggering unsubscribe rates 25x higher than those for personalized journey-based messages.
Customer engagement statistics were produced by analyzing 40 billion messages sent to North American customers and surveying 651 B2C Marketers.
Customer Engagement statistics were analyzed from over 673 billion messages globally to bring you insights at scale.
Customer Engagement statistics were analyzed from over 673 billion messages globally to bring you insights at scale.
Customer Engagement statistics were analyzed from over 673 billion messages globally to bring you insights at scale.
Customer Engagement statistics were analyzed from over 673 billion messages globally to bring you insights at scale.
Customer Engagement statistics were analyzed from over 673 billion messages globally to bring you insights at scale.
Customer Engagement statistics were analyzed from over 673 billion messages globally to bring you insights at scale.
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