Email Marketing Benchmarks for 2025 and Beyond!
The Latest Email Marketing Benchmarks by Region.
I have to reach out to the data team to get reports on email performance.
It’s difficult to create dynamic segments, so I end up sending the same email to everyone.
I don't get real-time insights, so I can't make adjustments while a campaign is running.
I lag behind my competition when it comes to email metrics.
My email domain’s reputation keeps decreasing.
My email campaigns take too long to set up and run.
The Latest Email Marketing Benchmarks by Region.
17.3
Billion Emails
10
Metrics
7
Regions
3
Industries
4
Email Types
Metrics Matter, But Insights More!
CTORs increased by 22.6x and conversion rates increased by 60.7x when customers received emails that were customized by their behavior vs. generic emails.
CTORs increased by 3.5x when customers received emails customized by their behavior, and conversion rates increased by 3.1x when customers received emails that were personalized by their journey stage vs. generic emails.
CTORs increased by 15.5x when customers received emails customized by their behavior, and conversion rates increased by 2043.4x when customers received emails that were personalized by their journey stage vs. generic emails.
CTORs increased by 22.6x and conversion rates increased by 60.7x when customers received emails that were customized by their behavior vs. generic emails.
CTORs increased by 3.5x when customers received emails customized by their behavior, and conversion rates increased by 3.1x when customers received emails that were personalized by their journey stage vs. generic emails.
CTORs increased by 15.5x when customers received emails customized by their behavior, and conversion rates increased by 2043.4x when customers received emails that were personalized by their journey stage vs. generic emails.
BILLION EMAILS ANALYZED
Email marketing statistics were analyzed from over 17.3 billion emails globally to bring you insights at scale.
Frequently Asked Questions
What is email marketing?
What are email benchmarks?
• Open Rate
• Click-through Open Rate (CTOR)
• Unsubscribe Rate
• Conversion Rate
What is this report about?
This report dives into the performance of campaigns across Financial Services, Retail & E-Commerce, Media & Entertainment, and Travel & Hospitality, offering clear insights into what emails and work best.
How to read this email report?
What industries have been covered?
What regions/countries have been covered?
• Southeast Asia
• India
• Middle East & Africa
• North America
• Australia
• Latin America
• Europe (coming soon!)
What are the types of emails in this report?
The aim is to show you the strategies, email features, and platform to drive results. Whether you're a seasoned pro or just starting out, this report is crafted to provide actionable insights that simplify and supercharge your email marketing.
What is email personalization?
Why is email personalization important?
Personalization helps emails feel more like conversations than sales pitches and can lead to higher open rates, clicks, click-through rates, conversion rates, and lower unsubscription rates.
What are the types of email personalization?
The personalized email types are:
• Attribute-based emails - Tailoring emails based on demographic and attribute data is a fundamental form of personalization that helps create a more relevant customer experience.
• Behavior-based Personalization - Personalization here is based on customer actions, preferences, and behaviors. It’s about reaching customers when they’re most likely to engage.
• Journey-based Personalization - Multi-step journeys that adapt to the customer’s lifecycle stage, typically offering the highest performance across all email types.
What are someways to personalize emails?
• Personalizing the subject line - A subject line that includes the recipient's name can stand out.
• Personalizing the salutation - A common way to personalize an email.
• Personalizing based on website behavior—for example, sending offers for products a customer has browsed on your website.
• Personalizing based on timing - Sending emails when subscribers are most likely to open and engage with them.
• Personalizing based on customer journey - Send emails based on where customers are in the marketing funnel, such as when they discover a product or purchase.
• Using machine learning - Algorithms can analyze customer data to determine what content will resonate with a specific customer.
How many email metrics have been covered?
• Open Rate
• Click-through Open Rate
• Unsubscribe Rate
• Conversion Rate
• Open Rate (with personalization)
• Click-through Open Rate (with personalization)
• Unsubscribe Rate (with personalization)
• Conversion Rate (with personalization)
• Best-timed email metrics
• Delivery Rates by Industry
What is a good email open rate?
When you send promotional emails, average email open rates typically take a hit as email recipients receive communication they haven’t opted in for. With transactional emails, on the other hand, customers usually agree to a double opt-in, so you can be sure that these emails have a higher average email open rate.
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