CDP vs CEP: Infographic

UPDATED: 03 May 2023
< 1 minread

Reading Time: < 1 minute

</p> </div> </div> <article class="about-author content-center article-author-detail-section bg-alabaster-100 border border-alabaster-700 rounded md:w-[calc(100%-375px)] w-full mx-auto p-6 md:py-14 md:px-24 md:my-16 my-8"> <div class="author-header text-accent-950 text-lg uppercase font-medium"> About the author</div> <div class="author-detailed-info mb-4 flex items-center flex-wrap mt-4"> <div class="author-avatar size-16 rounded-full overflow-hidden me-6"> <img class="w-full h-full object-cover" alt="Ramita Rajaa" src="https://www.moengage.com/wp-content/uploads/Screenshot-2021-01-21-at-1.52.29-PM-226x300-1-150x150.png" loading="lazy" /> </div> <div class="author-details"> <a href="https://www.moengage.com/blog/ramita-rajaa/"> <div class="author-name text-xl font-medium mb-2 mt-3">Ramita Rajaa</div> </a> <div class="author-media-handles flex items-center gap-3 mb-4"> </div> <p class="author-about mb-6 text-base font-light"> Ramita is a content marketer with a knack for creative storytelling. She enjoys bridging the gap between people and brands through the power of language. When she isn't writing, she's either gaming, traveling, or playing fetch with her dog. </p> </div> </div> </article> </div> </div> </article> <div class="v2-toc-backdrop md:hidden"></div> <style> @import url('https://fonts.googleapis.com/css2?family=Tajawal:wght@400;500;700&display=swap'); .moe-select { position: relative; min-width: 120px; top: 14px; } .select-btn { display: flex; align-items: center; justify-content: space-between; padding: 9px 18px 9px 12px; background: #fff; border: 2px solid #e1e5e9; border-radius: 8px; cursor: pointer; font-size: 14px; color: #333; transition: all 0.3s ease; user-select: none; } .select-btn:hover { border-color: #007cba; box-shadow: 0 2px 8px rgba(0, 124, 186, 0.1); } .select-btn::after { content: '▼'; font-size: 12px; color: #666; transition: transform 0.3s ease; transform: translateX(6px); } .select-btn.active::after { transform: translateX(6px) rotate(180deg); } .select-dropdown { position: absolute; top: 100%; left: 0; right: 0; background: #fff; border: 2px solid #e1e5e9; border-top: none; border-radius: 0 0 8px 8px; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1); opacity: 0; visibility: hidden; transform: translateY(-10px); transition: all 0.3s ease; z-index: 1000; max-height: 200px; overflow-y: auto; } .select-dropdown.toggle { opacity: 1; visibility: visible; transform: translateY(0); } .option { display: block; padding: 12px 16px; color: #333; text-decoration: none; transition: background-color 0.2s ease; border-bottom: 1px solid #f0f0f0; } .option:last-child { border-bottom: none; } .option:hover { background-color: #f8f9fa; color: #007cba; } .option:active { background-color: #e3f2fd; } /* RTL Support */ .rtl-layout .select-btn { text-align: right; direction: rtl; padding: 11px 12px 7px 18px; } .rtl-layout .select-btn::after { margin-left: 0; margin-right: auto; transform: translateX(-6px); } .rtl-layout .select-btn.active::after { transform: translateX(-6px) rotate(180deg); } .rtl-layout .option { text-align: right; direction: rtl; } /* Responsive */ @media (max-width: 768px) { .moe-select { width: 100%; top: 0px; } } /* Focus states for accessibility */ .select-btn:focus { outline: 2px solid #007cba; outline-offset: 2px; } .option:focus { background-color: #e3f2fd; outline: none; } </style> <script> document.addEventListener("DOMContentLoaded", function(event) { const hTags = document.querySelectorAll("h2, h3"); hTags.forEach((hTag) => { const hText = hTag.innerText; const hSlug = hText.toLowerCase() .replace(/([å,ä])/g, '') .replace(/(ö)/g, '') .replace(/,/g, '') .replace(/\s+/g, '-') .replace(/[^\w\-]+/g, '-') .replace(/\-\-+/g, '-') .replace(/<(.|\n)*?>/g, '') .replace(/^-+/, '') .replace(/-+$/, ''); hTag.setAttribute("id", hSlug); }); }); class LanguageSelect { constructor() { this.selectItems = document.querySelectorAll('.moe-select'); this.init(); } init() { this.selectItems.forEach(selectItem => { const btn = selectItem.querySelector('.select-btn'); const dropdown = selectItem.querySelector('.select-dropdown'); const options = dropdown?.querySelectorAll('.option'); if (!btn || !dropdown || !options.length) return; // Toggle dropdown btn.addEventListener('click', () => this.toggleDropdown(btn, dropdown)); // Handle option selection options.forEach(option => { option.addEventListener('click', (e) => this.selectOption(e, btn, dropdown)); }); // Keyboard support btn.addEventListener('keydown', (e) => { if (e.key === 'Enter' || e.key === ' ') { e.preventDefault(); this.toggleDropdown(btn, dropdown); } }); }); // Close dropdowns when clicking outside document.addEventListener('click', (e) => this.closeAllDropdowns(e)); } toggleDropdown(btn, dropdown) { const isOpen = dropdown.classList.contains('toggle'); // Close all other dropdowns this.closeAllDropdowns(); if (!isOpen) { dropdown.classList.add('toggle'); btn.classList.add('active'); btn.setAttribute('aria-expanded', 'true'); } } selectOption(e, btn, dropdown) { e.preventDefault(); const selectedText = e.target.textContent.trim(); const selectedType = e.target.getAttribute('data-type'); // Update button btn.textContent = selectedText; btn.setAttribute('data-type', selectedType); // Close dropdown dropdown.classList.remove('toggle'); btn.classList.remove('active'); btn.setAttribute('aria-expanded', 'false'); // Navigate if it's a real link const href = e.target.getAttribute('href'); if (href && href !== 'javascript:void(0)') { window.location.href = href; } } closeAllDropdowns(e = null) { // If clicking on select elements, don't close if (e && (e.target.closest('.moe-select'))) return; this.selectItems.forEach(selectItem => { const btn = selectItem.querySelector('.select-btn'); const dropdown = selectItem.querySelector('.select-dropdown'); if (dropdown?.classList.contains('toggle')) { dropdown.classList.remove('toggle'); btn?.classList.remove('active'); btn?.setAttribute('aria-expanded', 'false'); } }); } } // Initialize when DOM is ready document.addEventListener('DOMContentLoaded', () => { new LanguageSelect(); }); </script> <div class="lg:container mx-auto px-4 mb-5 pb-4"> <div class="pillarContentLeft"> </div> </div> <section class="resources-subscribe-section bg-alabaster-100 py-16 sm:py-20 relative section-without-footer" id="subscribe-section"> <div class="lg:container mx-auto px-4 relative z-10"> <div class="lg:w-3/4 w-full"> <div class="section-title-container"> <h2 class="section-title md:!text-[50px]">Subscribe to Our Library Updates</h2> <p class="section-subtitle"> Be the first to access actionable reports, guides, tips, videos, podcasts from experts in Customer Engagement, retention and more! </p> </div> <div class="hubspot-form-container moe-inline-form accent-label bordered-input"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "2369873", formId: "d73ab55b-6715-4657-9ba7-b0e258ef8ff3", submitButtonClass: 'btn btn-blue-fill primary-button-v2 mt-5', css: '', onFormReady: function($form) { function getCookie(name) { const value = `; ${document.cookie}`; const parts = value.split(`; ${name}=`); if (parts.length === 2) return parts.pop().split(';').shift(); } const fieldNames = ['ga', 'gcl_aw', 'fbc', 'fbp']; fieldNames.forEach((fieldName) => { let _cookie_value = getCookie('_'+fieldName); if ('ga' === fieldName) { _cookie_value = _cookie_value.split('.').filter((item, index) => index > 1).join('.'); } if (_cookie_value) { const _field = $form.find('input:hidden[name='+fieldName+']').val(_cookie_value).change(); } }); } }); </script> </div> </div> </div> <div class="absolute right-0 top-0 flex w-[50px] sm:w-[100px]"> <img class="w-full h-auto" src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/v2-images/resources/ebook/subscribe-section-img-1.svg" alt=""> </div> <div class="absolute right-0 bottom-0 flex w-[148px] sm:w-[296px]"> <img class="w-full h-auto" src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/v2-images/resources/ebook/subscribe-section-img-2.svg" alt=""> </div> </section> <aside> <section class="related-articles blog-section lg:py-24 py-20"> <div class="lg:container mx-auto px-4"> <div class="section-title-container text-center flex flex-col items-center mb-6 lg:mb-8"> <h2 class="section-title text-center">Related Articles</h2> <p> Here are actionable resources we've curated for you! </p> </div> </div> <div class="lg:container px-4 mx-auto"> <div class="swiper realted-article-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide h-auto"> <div class="blog-card has-anchor has-read-time flex flex-col items-start h-full justify-between relative"> <a class="overlay-anchor absolute inset-0 z-10 cursor-pointer no-underline blog-detail-related-resources-on-premise-vs-cloud-what-should-brands-pick-for-customer-engagement" href="https://www.moengage.com/blog/on-premise-vs-cloud-what-should-brands-pick-for-customer-engagement/" aria-label="On-Premise vs. Cloud: What Should Brands Pick for Customer Engagement?"> <span class="screen-reader-txt">Read more of On-Premise vs. Cloud: What Should Brands Pick for Customer Engagement?</span> </a> <div class="w-full"> <div class="blog-img-container h-auto rounded-lg overflow-hidden mb-6 lg:mb-8 w-full aspect-[300/157]"> <img class="w-full h-full object-cover transition-all duration-[800ms] ease-in-out" src="https://www.moengage.com/wp-content/uploads/MoE-Cloud-Computing-Graphics-08-scaled.webp" alt="On-Premise vs. Cloud: What Should Brands Pick for Customer Engagement?" loading="lazy" alt="On-Premise vs. Cloud: What Should Brands Pick for Customer Engagement?"> </div> <div class="read-time-container flex justify-between mb-6"> <div class="blog-tag text-xs leading-none text-white uppercase rounded-full bg-[#F580E6] py-3 px-4 inline-block"> Mythbusters </div> <div class="blog-read-time flex items-center text-accent-950 text-sm"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 7</span> <span class="rt-label rt-postfix">min</span></span></div> </div> <p class="blog-description text-lg lg:text-24 mb-8 leading-[1.16] font-normal text-accent-950"> On-Premise vs. Cloud: What Should Brands Pick for Customer Engagement? </p> </div> <span class="cta-link-v2 blog-detail-related-resources-on-premise-vs-cloud-what-should-brands-pick-for-customer-engagement">Read More</span> </div> </div> <div class="swiper-slide h-auto"> <div class="blog-card has-anchor has-read-time flex flex-col items-start h-full justify-between relative"> <a class="overlay-anchor absolute inset-0 z-10 cursor-pointer no-underline blog-detail-related-resources-customer-engagement-platform-vs-crm" href="https://www.moengage.com/blog/customer-engagement-platform-vs-crm/" aria-label="Is Your CRM Enough to Keep Your Customers Buying from You?"> <span class="screen-reader-txt">Read more of Is Your CRM Enough to Keep Your Customers Buying from You?</span> </a> <div class="w-full"> <div class="blog-img-container h-auto rounded-lg overflow-hidden mb-6 lg:mb-8 w-full aspect-[300/157]"> <img class="w-full h-full object-cover transition-all duration-[800ms] ease-in-out" src="https://www.moengage.com/wp-content/uploads/CRM-01.png" alt="Is Your CRM Enough to Keep Your Customers Buying from You?" loading="lazy" alt="Is Your CRM Enough to Keep Your Customers Buying from You?"> </div> <div class="read-time-container flex justify-between mb-6"> <div class="blog-tag text-xs leading-none text-white uppercase rounded-full bg-[#F580E6] py-3 px-4 inline-block"> Personalization </div> <div class="blog-read-time flex items-center text-accent-950 text-sm"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">min</span></span></div> </div> <p class="blog-description text-lg lg:text-24 mb-8 leading-[1.16] font-normal text-accent-950"> Is Your CRM Enough to Keep Your Customers Buying from You? </p> </div> <span class="cta-link-v2 blog-detail-related-resources-customer-engagement-platform-vs-crm">Read More</span> </div> </div> <div class="swiper-slide h-auto"> <div class="blog-card has-anchor has-read-time flex flex-col items-start h-full justify-between relative"> <a class="overlay-anchor absolute inset-0 z-10 cursor-pointer no-underline blog-detail-related-resources-what-is-customer-data-platform-and-cep" href="https://www.moengage.com/blog/what-is-customer-data-platform-and-cep/" aria-label="Mythbusters: What a Customer Data Platform Is and Using It With a CEP"> <span class="screen-reader-txt">Read more of Mythbusters: What a Customer Data Platform Is and Using It With a CEP</span> </a> <div class="w-full"> <div class="blog-img-container h-auto rounded-lg overflow-hidden mb-6 lg:mb-8 w-full aspect-[300/157]"> <img class="w-full h-full object-cover transition-all duration-[800ms] ease-in-out" src="https://www.moengage.com/wp-content/uploads/2022/06/CDPvsCEP-01.jpg" alt="Mythbusters: What a Customer Data Platform Is and Using It With a CEP" loading="lazy" alt="Mythbusters: What a Customer Data Platform Is and Using It With a CEP"> </div> <div class="read-time-container flex justify-between mb-6"> <div class="blog-tag text-xs leading-none text-white uppercase rounded-full bg-[#F580E6] py-3 px-4 inline-block"> Technology </div> <div class="blog-read-time flex items-center text-accent-950 text-sm"><span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix"></span> <span class="rt-time"> 8</span> <span class="rt-label rt-postfix">min</span></span></div> </div> <p class="blog-description text-lg lg:text-24 mb-8 leading-[1.16] font-normal text-accent-950"> Mythbusters: What a Customer Data Platform Is and Using It With a CEP </p> </div> <span class="cta-link-v2 blog-detail-related-resources-what-is-customer-data-platform-and-cep">Read More</span> </div> </div> </div> <div class="swiper-pagination dots light-dots"></div> </div> </div> </section> </aside> </main> <script nitro-exclude> document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? '0' : '1') + '; path=/; SameSite=Lax'; </script><div class="w-full relative z-30 bg-accent-950 py-[100px] overflow-clip max-md:py-9"> <div class="lg:container mx-auto px-4"> <div class="flex flex-col-reverse lg:grid grid-cols-[1fr_300px] lg:grid-cols-[1fr_388px] gap-x-4"> <div class="moe-accordion grid xl:grid-cols-4 lg:grid-cols-3 md:grid-cols-2 pb-[100px] gap-x-4 md:gap-y-[32px] max-md:pb-[40px]" data-device-target="mobile"> <div class="moe-accordion-item group"> <h4 class="moe-accordion-header text-[22px] font-book leading-[1.15] text-white md:mb-[32px] max-md:py-4 max-md:text-[20px] max-md:cursor-pointer relative"> Products <img src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/chevron-down-light.svg" class="h-[5px] absolute top-[24px] right-0 md:hidden group-[.is-open]:rotate-180 transition-transform" alt="chevron-down"> </h4> <ul id="menu-revamp-footer-products-menu" class="moe-accordion-content max-md:h-0 max-md:overflow-hidden max-md:border-b max-md:border-b-[rgba(255,255,255,0.16)] max-md:border-solid transition-all duration-300"><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Product Overview" href="https://www.moengage.com/products/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Product Overview </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Customer Insights" href="https://www.moengage.com/?page_id=66365" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Customer Insights </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Cross-Channel Marketing" href="https://www.moengage.com/products/cross-channel-marketing/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Cross-Channel Marketing </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Web & App Personalization" href="https://www.moengage.com/products/personalize/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Web & App Personalization </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Real-Time Transactional Alerts" href="https://www.moengage.com/products/real-time-transactional-alerts/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Real-Time Transactional Alerts </a></li></ul> </div> <div class="moe-accordion-item group"> <h4 class="moe-accordion-header text-[22px] font-book leading-[1.15] text-white md:mb-[32px] max-md:py-4 max-md:text-[20px] max-md:cursor-pointer relative"> Industry <img src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/chevron-down-light.svg" class="h-[5px] absolute top-[24px] right-0 md:hidden group-[.is-open]:rotate-180 transition-transform" alt="chevron-down"> </h4> <ul id="menu-revamp-footer-industry-menu" class="moe-accordion-content max-md:h-0 max-md:overflow-hidden max-md:border-b max-md:border-b-[rgba(255,255,255,0.16)] max-md:border-solid transition-all duration-300"><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Financial Services" href="https://www.moengage.com/industries/financial-services/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Financial Services </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Media & Entertainment" href="https://www.moengage.com/industries/media-entertainment/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Media & Entertainment </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Food & Beverage" href="https://www.moengage.com/industries/food-beverage/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Food & Beverage </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Travel & Hospitality" href="https://www.moengage.com/industries/travel-hospitality/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Travel & Hospitality </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Retail & E-commerce" href="https://www.moengage.com/industries/retail-ecommerce/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Retail & E-commerce </a></li></ul> </div> <div class="moe-accordion-item group"> <h4 class="moe-accordion-header text-[22px] font-book leading-[1.15] text-white md:mb-[32px] max-md:py-4 max-md:text-[20px] max-md:cursor-pointer relative"> Learn <img src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/chevron-down-light.svg" class="h-[5px] absolute top-[24px] right-0 md:hidden group-[.is-open]:rotate-180 transition-transform" alt="chevron-down"> </h4> <ul id="menu-revamp-footer-learn-menu" class="moe-accordion-content max-md:h-0 max-md:overflow-hidden max-md:border-b max-md:border-b-[rgba(255,255,255,0.16)] max-md:border-solid transition-all duration-300"><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-custom menu-item-object-custom"> <a aria-label="Customer Stories" href="/customers/customer-stories/?filter=WyIzNTciXQ==" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Customer Stories </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Blog" href="https://www.moengage.com/blog/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Blog </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Reports" href="https://www.moengage.com/resources/industry-reports/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Reports </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="Knowledge Base" href="https://www.moengage.com/learning/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Knowledge Base </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="See all Resources →" href="https://www.moengage.com/resources/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> See all Resources → </a></li></ul> </div> <div class="moe-accordion-item group"> <h4 class="moe-accordion-header text-[22px] font-book leading-[1.15] text-white md:mb-[32px] max-md:py-4 max-md:text-[20px] max-md:cursor-pointer relative"> Role <img src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/chevron-down-light.svg" class="h-[5px] absolute top-[24px] right-0 md:hidden group-[.is-open]:rotate-180 transition-transform" alt="chevron-down"> </h4> <ul id="menu-revamp-footer-role-menu" class="moe-accordion-content max-md:h-0 max-md:overflow-hidden max-md:border-b max-md:border-b-[rgba(255,255,255,0.16)] max-md:border-solid transition-all duration-300"><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="For Marketers" href="https://www.moengage.com/role/for-marketers/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> For Marketers </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="For Product Owners" href="https://www.moengage.com/role/for-product-owners/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> For Product Owners </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-post_type menu-item-object-page"> <a aria-label="For Developers" href="https://www.moengage.com/role/for-developers/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> For Developers </a></li></ul> </div> <div class="moe-accordion-item group"> <h4 class="moe-accordion-header text-[22px] font-book leading-[1.15] text-white md:mb-[32px] max-md:py-4 max-md:text-[20px] max-md:cursor-pointer relative"> Connect <img src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/chevron-down-light.svg" class="h-[5px] absolute top-[24px] right-0 md:hidden group-[.is-open]:rotate-180 transition-transform" alt="chevron-down"> </h4> <ul id="menu-revamp-footer-connect-menu" class="moe-accordion-content max-md:h-0 max-md:overflow-hidden max-md:border-b max-md:border-b-[rgba(255,255,255,0.16)] max-md:border-solid transition-all duration-300"><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-custom menu-item-object-custom"> <a aria-label="#GROWTH Events" href="https://www.hashgrowth.org/events/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> #GROWTH Events </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-custom menu-item-object-custom"> <a aria-label="#GROWTH Academy" href="https://www.hashgrowth.org/learn/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> #GROWTH Academy </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-custom menu-item-object-custom"> <a aria-label="#GROWTH Videos" href="https://www.hashgrowth.org/videos/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> #GROWTH Videos </a></li></ul> </div> <div class="moe-accordion-item group"> <h4 class="moe-accordion-header text-[22px] font-book leading-[1.15] text-white md:mb-[32px] max-md:py-4 max-md:text-[20px] max-md:cursor-pointer relative"> Support <img src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/chevron-down-light.svg" class="h-[5px] absolute top-[24px] right-0 md:hidden group-[.is-open]:rotate-180 transition-transform" alt="chevron-down"> </h4> <ul id="menu-revamp-footer-support-menu" class="moe-accordion-content max-md:h-0 max-md:overflow-hidden max-md:border-b max-md:border-b-[rgba(255,255,255,0.16)] max-md:border-solid transition-all duration-300"><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-custom menu-item-object-custom"> <a aria-label="Help Center" href="https://help.moengage.com/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Help Center </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-custom menu-item-object-custom"> <a aria-label="Product Demos" href="https://www.moengage.com/resources/demos/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Product Demos </a></li><li class="group last:pb-3 md:mb-[24px] max-md:py-[6px] menu-item menu-item-type-custom menu-item-object-custom"> <a aria-label="Developer Hub" href="https://developers.moengage.com/" class="text-white flex hover:underline underline-offset-4 opacity-80 hover:opacity-100 transition-all duration-300 md:mb-[24px] max-md:py-[6px]"> Developer Hub </a></li></ul> </div> </div> <div class="w-full mb-10 lg:mb-0"> <div class="aspect-[388/256] max-w-[388px] w-full mb-6 lg:mb-12 relative"> <img width="338" height="256" loading="lazy" defer class="w-full h-full object-cover v2-lazy-load" src="https://www.moengage.com/wp-content/themes/moengagewp/assets/images/v2-images/images/scale-security-placeholder.webp" data-src="https://www.moengage.com/wp-content/uploads/Gartner-Website.png" alt="Footer image">  <a href="https://www.moengage.com/blog/customers-choice-gartner-peer-insights-voice-of-the-customer-email-marketing-2025/" target="_self" class="absolute inset-0"></a> </div> <h3 class="max-sm:text-22 leading-[1.3] text-base text-white">About MoEngage</h3> <p class="mt-1 max-sm:text-base text-sm leading-[1.57] text-white text-opacity-80"> MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels. </p> <div class="footer-animate-marquee-grid-wrapper flex overflow-hidden w-full relative"> <div class="flex flex-row max-sm:flex-wrap gap-6 p-2 mt-6 lg:justify-around justify-start animate-marquee-grid medium-fast shrink-0"> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/AICPA-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/CCPA-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/GDPR-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/HIPAA-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/ISO-22301-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/ISO-27001-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/ISO-27701-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/STAR-Badge.svg" alt=""> </div> </div> <div class="flex flex-row max-sm:flex-wrap gap-6 p-2 mt-6 lg:justify-around justify-start animate-marquee-grid medium-fast shrink-0"> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/AICPA-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/CCPA-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/GDPR-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/HIPAA-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/ISO-22301-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/ISO-27001-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/ISO-27701-Badge.svg" alt=""> </div> <div class="flex h-[50px] lg:h-[58px] max-w-[65px] lg:max-w-[75px]"> <img loading="lazy" defer class="w-full h-full object-contain mix-blend-luminosity" src="https://www.moengage.com/wp-content/uploads/STAR-Badge.svg" alt=""> </div> </div> </div> </div> </div> </div> <div class="lg:container mx-auto px-4"> <div class="border-t border-t-[rgba(255,255,255,0.4)] border-solid w-full pt-[100px] max-md:border-none max-md:pt-0"> <div class="flex justify-between items-center max-md:justify-center max-md:flex-col-reverse max-md:items-center"> <div class="flex flex-col"> <div class="h-[28px] mb-[10px] max-md:h-[26px] flex max-md:justify-center"> <img loading="lazy" width="180" height="28" src="https://www.moengage.com/wp-content/uploads/2022/06/moengage-logo-white.svg" class="h-[100%]" alt="MoEngage"> </div> <p class="text-white max-md:text-center max-md:text-sm" id="year"> © Copyright 2025 MoEngage. All Rights Reserved. </p> </div> <div class="flex flex-col items-end max-md:items-center max-md:mb-[40px]"> <div class="flex gap-x-[20px] mb-4 max-md:mb-2"> <div class="h-[28px] w-[28px] max-md:h-[20px] max-md:w-[20px] text-white text-[28px] max-md:text-[20px]"> <a href="https://www.linkedin.com/company/moengage/" target="_blank"> <img src="https://www.moengage.com/wp-content/uploads/linkedin.svg" class="h-full w-full" alt="MoEngage Linkedin" height="28px" width="28px"> </a> </div> <div class="h-[28px] w-[28px] max-md:h-[20px] max-md:w-[20px] text-white text-[28px] max-md:text-[20px]"> <a href="https://x.com/i/flow/login?redirect_after_login=%2Fmoengage" target="_blank"> <img src="https://www.moengage.com/wp-content/uploads/x.svg" class="h-full w-full" alt="MoEngage Com" height="28px" width="28px"> </a> </div> <div class="h-[28px] w-[28px] max-md:h-[20px] max-md:w-[20px] text-white text-[28px] max-md:text-[20px]"> <a href="https://www.youtube.com/c/MoEngage_Global" target="_blank"> <img src="https://www.moengage.com/wp-content/uploads/yt.svg" class="h-full w-full" alt="MoEngage Youtube" height="28px" width="28px"> </a> </div> <div class="h-[28px] w-[28px] max-md:h-[20px] max-md:w-[20px] text-white text-[28px] max-md:text-[20px]"> <a href="https://www.facebook.com/moengage" target="_blank"> <img src="https://www.moengage.com/wp-content/uploads/Facebook-Icon-White-Footer1.svg" class="h-full w-full" alt="MoEngage Facebook" height="28px" width="28px"> </a> </div> <div class="v2-footer-bottom-linkedin-wrapper"> <script type="text/javascript"> let linkedinScriptLoaded = false; function loadLinkedInScripts() { if (!linkedinScriptLoaded) { // Find the target div var targetDiv = document.querySelector('.v2-footer-bottom-linkedin-wrapper'); if (targetDiv) { // Load LinkedIn platform script var linkedinScript = document.createElement('script'); linkedinScript.src = 'https://platform.linkedin.com/in.js'; linkedinScript.type = 'text/javascript'; linkedinScript.defer = true; linkedinScript.innerHTML = 'lang: en_US'; // Set the inline content for lang targetDiv.appendChild(linkedinScript); // Load LinkedIn FollowCompany widget script var linkedinWidgetScript = document.createElement('script'); linkedinWidgetScript.type = 'IN/FollowCompany'; linkedinWidgetScript.setAttribute('data-id', '4800048'); linkedinWidgetScript.setAttribute('data-counter', 'left'); linkedinWidgetScript.defer = true; targetDiv.appendChild(linkedinWidgetScript); // Ensure the scripts only load once linkedinScriptLoaded = true; // Remove the event listeners after the scripts are loaded window.removeEventListener('mousemove', loadLinkedInScripts); window.removeEventListener('scroll', loadLinkedInScripts); window.removeEventListener('keydown', loadLinkedInScripts); window.removeEventListener('touchstart', loadLinkedInScripts); } } } // Add event listeners for mousemove, scroll, keydown, and touchstart window.addEventListener('mousemove', loadLinkedInScripts); window.addEventListener('scroll', loadLinkedInScripts); window.addEventListener('keydown', loadLinkedInScripts); window.addEventListener('touchstart', loadLinkedInScripts); </script> </div> </div> <ul id="menu-footer-bottom-menu" class="text-white group max-md:text-center max-md:text-sm"><li class="group-hover:text-inherit inline-block px-2 relative [&:last-child_span]:hidden"><a aria-label="Terms of Use" class="hover:underline" href="https://www.moengage.com/terms-of-use/">Terms of Use</a> <span class="absolute right-[-4px]">I</span></li> <li class="group-hover:text-inherit inline-block px-2 relative [&:last-child_span]:hidden"><a aria-label="Privacy Policy" class="hover:underline" href="https://www.moengage.com/privacy-policy/">Privacy Policy</a> <span class="absolute right-[-4px]">I</span></li> <li class="group-hover:text-inherit inline-block px-2 relative [&:last-child_span]:hidden"><a aria-label="Cookie Policy" class="hover:underline" href="https://www.moengage.com/cookie-policy/">Cookie Policy</a> <span class="absolute right-[-4px]">I</span></li> <li class="group-hover:text-inherit inline-block px-2 relative [&:last-child_span]:hidden"><a aria-label="Responsible Disclosure" class="hover:underline" href="https://www.moengage.com/responsible-disclosure/">Responsible Disclosure</a> <span class="absolute right-[-4px]">I</span></li> <li class="group-hover:text-inherit inline-block px-2 relative [&:last-child_span]:hidden"><a aria-label="Legal & Privacy" class="hover:underline" href="https://www.moengage.com/legal-information/">Legal & Privacy</a> <span class="absolute right-[-4px]">I</span></li> </ul> </div> </div> </div> </div> </div> <script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/moengagewp/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script>  <div class="geotr-ajax" style="display: none"> <div> <img class="aligncenter" src="https://www.moengage.com/wp-content/plugins/geotargetingwp/addons/geo-redirects/public/img/loading.svg" alt="loading"/> <p style="text-align: center">Please wait while you are redirected to the right page...</p> </div> </div> <style> .geotr-ajax { position: fixed; width: 100%; height: 100%; background: #fff; top: 0; left: 0; z-index: 9999999999; color: #000; display: flex; align-items: center; justify-content: center; } .geotr-ajax img { display: block; margin: auto; } .geotr-ajax div { margin: 20px; font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; } </style> <div class="geobl-ajax" style="display: none"></div><script id="geot-js-js-extra"> var geot = {"ajax_url":"https://www.moengage.com/wp-admin/admin-ajax.php","ajax":"1","pid":"45719","is_archive":"","is_search":"","is_singular":"1","is_front_page":"","is_category":"","is_page":"","is_single":"1","disable_remove_on_singular":"1","is_builder":"","has_geo_posts":"1","dropdown_search":"","dropdown_redirect":"","elementor_popup":"1","hide_class":"","hide_override_class":"","remove_class":"","remove_override_class":"","disable_console":"","geoloc_enable":"by_ip","geoloc_force":"","geoloc_fail":"Geolocation is not supported by this browser","geot_cookies_duration":"999"}; //# sourceURL=geot-js-js-extra </script> <script src="https://www.moengage.com/wp-content/plugins/geotargetingwp/public/js/geotarget-public.js?ver=3.5.1.2" id="geot-js-js"></script> <script src="https://www.moengage.com/wp-content/plugins/geotargetingwp/public/js/min/selectize.min.js?ver=3.5.1.2" id="geot-slick-js"></script> <script id="wp-emoji-settings" type="application/json"> {"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://www.moengage.com/wp-includes/js/wp-emoji-release.min.js?ver=6.9"}} </script> <script type="module"> /*! This file is auto-generated */ const a=JSON.parse(document.getElementById("wp-emoji-settings").textContent),o=(window._wpemojiSettings=a,"wpEmojiSettingsSupports"),s=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const a=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===a[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,a){let r;const o=(r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),s=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(e=>{s[e]=t(o,e,n,a)}),s}function r(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}a.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),c.toString(),p.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"});const r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=e=>{i(n=e.data),r.terminate(),t(n)})}catch(e){}i(n=f(s,u,c,p))}t(n)}).then(e=>{for(const n in e)a.supports[n]=e[n],a.supports.everything=a.supports.everything&&a.supports[n],"flag"!==n&&(a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&a.supports[n]);var t;a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&!a.supports.flag,a.supports.everything||((t=a.source||{}).concatemoji?r(t.concatemoji):t.wpemoji&&t.twemoji&&(r(t.twemoji),r(t.wpemoji)))}); //# sourceURL=https://www.moengage.com/wp-includes/js/wp-emoji-loader.min.js </script>   <script src="https://fast.wistia.com/assets/external/E-v1.js"></script> <script src="//js.hsforms.net/forms/v2.js" charset="utf-8" type="text/javascript"></script> </body> </html>