"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."Pranav Agrawal
AVP - CRM Head
"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."Jonathan Abrahamson
"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."Holy Theodore
Senior Digital Marketing Strategist
"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."Nachiketa Arya
Product Manager for Engagement
"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"Tarun Babbar
"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"Marc Mallolas
Head of Marketing &
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Marketers use in-app messaging to engage customers with messages within the app. This includes user onboarding, special offers, referral codes, loyalty program details, etc. In-app messages help in interacting with app users by providing a personalized experience through creative messages that can include animations, images or videos. You can boost the time spent by users in your app, thereby retaining them and increasing the Lifetime Value (LTV) of users through such messages.
You can create in-app alerts, which are messages to drive your app users to perform actions when they are inside your app. This can be either rating your app on Play Store or the App Store or a prompt in e-commerce app that says the sale is going to end in 2 days. Such messages can be created using MoEngage's In-app Nativ tool. You can easily keep track of useful data and craft messages that get the attention of users so that they keep coming back to use your app.
Push Notifications are the messages/alerts sent by the app server to the devices of users including mobile phones, tablets and desktops. They are shown on the home screen when the user pulls down the notification slide.
In-app notifications are the messages that are prompted when the users are inside the mobile application. In-app notifications are created to engage users within the app to maximize the time they spent inside the application. These are visually attractive and they can be used to convey special features and offers inside your app. With the help of MoEngage In-app Nativ, you can easily create such messages within 30 mins without the help of developers or designers through its user-friendly features.
In-app messages help you to build a rapport with app users with engaging content shown within the app interface. The benefits are listed below;
⦿ Creating a long-lasting impression on users to convert them to loyal ones.
⦿ Providing a personalized user experience.
⦿ Getting more in-app user lifetime value.
⦿ Boosting your app rating.
⦿ Guiding users in buying decisions.
⦿ Carrying out referral and loyalty programs within the app.
MoEngage helps you in designing appealing in-app messages in easy steps and with data metrics to help you keep track of your campaign performance so that you can improve on your user engagement.
There are many types of in-app messages depending on the type of app. These are;
⦿ Welcome Message - This ensures that users feel valued and get a good first impression of your app.
⦿ Feedback messages - This can be done to get your users to rate you on application stores.
⦿ App Update - You can tell your users about bug fixes or newer features added in your latest build through such messages.
⦿ Offers/Sales - You can create urgency with the help of such messages telling users about flash sales and limited-time offers.
⦿ Cart Abandonment for e-commerce - If you own e-commerce business, then this can be quite handy to notify users of the abandoned cart and offers on items added to wish list.
In-app messaging can be used in the following scenarios;
⦿ Flash sale.
⦿ Version update.
⦿ One-step checkout in e-commerce apps.
⦿ Cart abandonment reminder.
⦿ Feedback for app.
⦿ Order tracking.
⦿ Customer support.
⦿ Festival special discounts/ offers.
⦿ In-app purchase offers.
⦿ Referral rewards.
⦿ Loyalty points.
⦿ Coupon codes.