MoEngage Named as a Leader in IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023

  • UPDATED: 13 September 2023
  • 3 min read

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I am happy to share that MoEngage has been named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment (doc # US49727423, August 2023).

The study spans 50+ categories of strategic and product capabilities to determine the strengths and limitations of omnichannel marketing vendors under evaluation.

Why 1200+ Enterprise and Mobile-first Brands Prefer MoEngage to Execute Their Customer Engagement Strategies?

MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments.

Here are some reasons why brands worldwide choose MoEngage as their preferred partner:

1. Innovation

MoEngage is built ground up and, therefore, able to innovate and develop industry-leading cross-channel marketing capabilities faster.

Over the past few months, we have added 75+ features, channels, and capabilities to the platform to help you (marketers) stay ahead of the curve.

  • We strengthened our AI engine with industry-first predictive capabilities that empower marketers to take timely actions and drive higher results for their business. Capabilities such as the Proactive Assistant, Best Time to Send, and Smart Recommendations are popular among our customers across verticals and regions.
  • Our native WhatsApp integration helps brands like yours go truly omni-channel and engage customers across their most preferred channels and touchpoints.
  • We launched MoEngage Inform, a unified messaging infrastructure that enables you to build and manage transactional alerts across channels through a single API.
  • Our no-code visual builder lets brands personalize the website experience for each customer according to their preferences, affinities, and behavior.

2. Enterprise-ready Scale

As a consumer brand, you must delight millions of customers in real-time. That’s why we have built the MoEngage platform to support that scale.

3. Global Reach, Local Support

Our commitment to reaching our most remote customers has led us to invest in a robust global support network. Our local offices and teams are strategically located worldwide to best serve our customers wherever they may be.

Today, we are multinational, with 13 regional offices across nine countries, including Boston, San Francisco, London, Berlin, Bengaluru, Dubai, Singapore, Jakarta, Ho Chi Minh City, Bangkok, Kuala Lumpur, Sydney, and São Paulo.

4. Security and Data Privacy

We care as much about your customers’ data as you do. Our top priority is to ensure the data your customers choose to share with you meets (or exceeds) global data privacy and security standards.

5. Global Peer Network

Part of being a valued MoEngage customer is the ability to connect with fellow industry experts and leaders, both within your region and across the globe. Our #GROWTH community offers opportunities to network, exchange ideas, and learn.

Thank You

Our team has worked tirelessly to build a platform that helps organizations deliver exceptional customer experiences across every touchpoint. We believe this recognition is a validation of our efforts, and we will continue to innovate and provide the best products to our customers.

I thank IDC MarketScape for the recognition. I am also grateful to our investors, customers, partners, and team for their continued support.

If you would like to learn more about how omni-channel marketing solutions will benefit your business and why MoEngage is the vendor of choice for 1,200+ innovative brands such as Ally Bank, Poshmark, PCH, Travelodge, Nestle, JibJab, Audiomack, Sweatcoin, Alamar, Tata Capital, and Gotyme, please get in touch here.