MoEngage vs. Oracle Responsys: Which is Better for Omnichannel Engagement?

Both MoEngage and Oracle Responsys allow you to run campaigns and orchestrate customer journeys across email, SMS, mobile, web push, and in-app messages.

But the similarities end there.

Oracle Responsys is a legacy system built in a different marketing era. No wonder its pace and flexibility often feel out of step with modern customer expectations.

MoEngage is a modern Customer Engagement Platform (CEP) built for speed, scale, and agility. It replaces not just your marketing automation software, but also your personalization engines, content creation tools, and testing platforms that you might be juggling. All your engagement capabilities live in one place, so you can focus on building stronger customer relationships without legacy bottlenecks holding you back.

Indeed, there are numerous alternatives to Oracle Responsys that you can explore. For now, let’s look at how MoEngage helps you achieve more than what you expected.

Oracle Responsys gives marketers a unified way to reach and engage customers across 5 channels: email, SMS/MMS, in-app messages, mobile push, and web push. The platform also comes with a drag-and-drop visual designer to help you send dynamic campaigns.

For some teams, these channels might be enough. But for many B2C marketers, limiting customer engagement to just 5 channels means missing valuable opportunities to reach customers where they are. If your target audience is browsing your website, scrolling Facebook ads, or sharing high-resolution photos over RCS, those interactions fall outside Responsys’ native reach.

MoEngage, on the other hand, supports 10+ native engagement channels, all managed from a single dashboard. Along with the ones that Responsys supports, you can:

• Engage customers on your website with on-site messaging
• Send WhatsApp messages based on pre-approved templates
• Retarget audiences with Google Ad Audiences and Facebook Ads syncing
• Build persistent content feeds using Cards
• Share high-resolution images and videos through RCS
• Personalize on-page offers and layouts with web personalization
• Integrate any third-party channel using connectors and connected apps

Both platforms help marketers improve their campaigns with AI. But the difference between MoEngage vs. Oracle Responsys lies in the way these capabilities work. So does the scope of what you can do with them.

Oracle Responsys offers Subject Line Predictions for email campaigns and Push Title Optimization for push notification campaigns.

These AI features analyze your account’s historical open rate data, identify patterns, and then predict whether a new subject line or push title would achieve a ‘Good’ or ‘Poor’ open rate. They also highlight key phrases that may positively or negatively affect your email or push open rates.

But to make such predictions, Oracle needs at least 300 unique subject lines or push titles from your account to train its AI model.

Another concern is that Responsys focuses only on predicting performance. In case you haven’t noticed, it doesn’t generate new copy or images. You’ll still need to write your own messages and design your own campaign creatives before running predictions. Which means slower campaign launches.

With MoEngage, AI isn’t just about predicting whether your copy might improve email marketing metrics or results on other channels. It helps you create, personalize, and test copy and images from scratch for multiple channels in real-time.

More specifically, you can use MoEngage’s Merlin AI to:

• Define your tone, style, keywords, pop-culture references, and audience using the built-in prompt builder to ensure your copy aligns with your campaign’s goals.
• Generate on-brand copy instantly across email, push notification, in-app, and onsite messaging campaigns.
• Produce multiple image variations tailored to your audience segments.
• Run AI-powered content testing and launch campaigns the same day, instead of waiting weeks for creative production.

Because Merlin AI is directly built into MoEngage’s campaign workflow, you can go from idea to launch in one place, sending campaigns faster than usual.

Just like Merlin AI Copywriter helped Telekom Romania, Romania’s leading telecommunications brand and a subsidiary of Deutsche Telekom, increase its campaign CTR by 65%. All the while, saving 15 billable hours per month by automating the copywriting process.

In Oracle Responsys, you can achieve advanced personalization using Responsys Personalization Language (RPL). It’s a scripting language designed to generate dynamic text for email and web campaigns. RPL helps you create conditional content, pull in data fields, and edit messages based on customer behavior.

But writing RPL can feel like learning a programming language. And for non-technical marketers, it often means waiting for developer help. Say goodbye to launching personalized campaigns on time.

MoEngage also allows you to enter dynamic fields and conditional logic into your campaigns. The only difference between MoEngage vs. Oracle Responsys in this case is that MoEngage has a Merlin AI Jinja Assist. Which means you don’t have to write the code manually.

Rather than starting from scratch in Jinja, you can just write what you need in plain English. Merlin AI takes your prompt and generates fully-formed Jinja code for you. At the same time, you get clear, line-by-line explanations so you can understand what’s happening, even if you’ve never worked with Jinja before.

From there, you can:

• Copy and paste the generated code directly into your campaign’s personalization fields.
• Ask the AI to fix the code in case of any errors.
• Test the code inside MoEngage to confirm that it works as expected.

Voilà! You get advanced personalization without a lengthy learning curve, and you can launch campaigns more quickly.

Both MoEngage and Oracle Responsys let you mask and encrypt Personally Identifiable Information (PII) to protect sensitive customer data.

Oracle Responsys’ Data Redaction feature masks email addresses, phone numbers, and other information in profile extension tables (PETs), supplemental tables, and profile lists. Hiding the real values from the platform’s end users, this feature can be used to replace them with asterisks. You can also partially mask the values for fields like mobile numbers and email addresses.

Responsys also uses Transparent Data Encryption (TDE) technology to offer its Encryption at Rest feature. It basically encrypts customer files in the database to prevent unauthorized access. So if your brand is concerned with being compliant with GDPR or HIPAA, both of these features provide a solid foundation for data security.

In MoEngage, too, you can use PII Masking to hide sensitive attributes from end users and PII Data Encryption to secure stored attributes. Encrypted attributes are automatically masked, and only admins can view unmasked PII data. That ensures role-based control over who can access what data.

But unlike Responsys, that’s not all MoEngage has to offer.

MoEngage goes beyond by providing PII Tokenized Sending. This patented feature adds an extra layer of security for marketers who want to engage customers without storing their contact details and other data in the platform.

Instead, the platform stores anonymous tokens. When a campaign is ready to be launched, here are the steps MoEngage follows if this feature is enabled:

1. It fetches the real contact information from a secure database in real-time
2. Sends the message
3. Deletes the PII immediately after delivery

This means you can:

• Run personalized, segmented campaigns without storing raw contact data in the platform
• Meet strict data privacy rules by storing sensitive data only on your own systems
• Maintain personalization by using personal details in your campaigns, fetched securely through your API just before launch time

As a result, you can achieve multi-layer security. It starts with masking and encryption within the platform, plus tokenization, which keeps PII entirely out of MoEngage’s storage until it’s needed, and then erases it.