About The Author

Shitij Raj

Shitij drives content for Middle East and Africa at MoEngage. Having worked for various B2B brands, he has garnered experience in writing on topics like customer engagement, retention, customer experience, and omnichannel marketing or something thematic like FIFA Marketing or Ramadan. If he is not writing, you could find him watching an Arsenal game or watching the Office / Modern Family.

Enterprise Brand Unlocking Ramadan Marketing Success With Offline and Online Data

How Super Apps Build Their Ramadan Marketing Strategies

7 Factors to Consider While Implementing an Engagement Platform for Retail Brands

7 Journey Touchpoints to Maximize Airlines Customer Experience

Insights Brands Use to Build a Campaign: Opinion From Brands For Less (Madhlina Thomas, Senior Executive CRM)

Marketing Ideas to Connect with Your Audience During Ramadan: Insights from GMG (Paras Rishi, Senior Manager Marketing)

Travel Trends and Campaigns This Ramadan: Insights From Holiday Factory (Mohit Depala, Head of Strategic Partnerships)

How Retention Strategies Can Be Built With the Help of Marketing Automation

Driving Engagement During Ramadan with Sustainability: Insights From NorthLadder (Lalit Ratnala, Director – Digital and Growth)

Marketing During and Post-Ramadan: Insights From Apparel Group (Sanjeev Nichani, Head of CRM and Loyalty)

FIFA in Numbers: Successful Brand Campaigns That Caught the Eye

5 Ways Brands Can Win at the FIFA World Cup