About The Author

Shivangi Boghani

I'm the VP leading Shopify growth at MoEngage, helping Shopify brands scale smarter with the right marketing technology and strategy. Over nearly a decade at MoEngage, I've led growth across India, APAC, and Global - from building sales teams from scratch to running large-scale GTM motions. I've spent 9 years in conversations with marketing and eCommerce leaders across the world, and that's where my sharpest insights come from. My thought leadership articles are backed by what I've seen work and what I've seen fail, at scale.