Bukalapak Witnesses 2.5X Increase In CTR Through Personalized Engagement Campaigns
About Bukalapak
Bukalapak, an e-commerce unicorn in Indonesia, helps various SMEs to sell and transact online without any large capital investment.
The Problem
Bukalapak wanted to run personalized campaigns but to do that they needed to understand customer behavior and segment them on the basis of their preferences.
MoEngage Solution
Bukalapak ran A/B tested campaigns using MoEngage platform. They then used the campaign data to determine customer preferences and personalize the campaigns’ messaging.
2.5X
Increase in CTR
80%
Higher Conversion than Average CVR
What They Say About Us
MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times.
Read the full story here
Learn how MoEngage helped to analyze customer behavior.
