• Telecom
  • Personalization

Hallo Magenta Maximised Conversions by 30% Using MoEngage Push Notifications and Flows

Discover how Hallo Magenta partnered with MoEngage to increase feature discoverability and provide customers with personalised feature updates most suitable to them.

Hallo Magenta

The Telekom Smart Speaker is a convenient voice control for your home. The accompanying Hallo Magenta app helped customers set up the Smart Speaker. Customers could use voice control to control various things such as MagentaTV, check the latest news, take calls, and much more – all with their own voice. 

 

 

Industry
Personalization
Telecom
Products Used
Omnichannel Flows
Push Notification
Push Templates (Cards)
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↑75%
CTR
↑30%
Conversion Uplift
The Problem

Hallo Magenta understood that building a consistently effective engagement strategy meant showing their customers the value Telekom Smart Speaker could bring and telling them about relevant features throughout their journey through the right channels.

The Solution

The Hallo Magenta team onboarded MoEngage and Customlytics to increase feature discoverability and provide customers with personalised feature updates most suitable to them. They leveraged MoEngage Cards, Flows and Push Notifications to send relevant communication throughout the customer lifecycle leading to increased usage of the app and the speaker itself.

The Impact

↑75% CTR 

↑30% Conversion Uplift

↑50% CTR from Push Notifications