Hallo Magenta Maximised Conversions by 30% Using MoEngage Push Notifications and Flows
![case-study-banner-image](https://www.moengage.com/wp-content/uploads/3x_Hallo-magenta.webp)
![case-study-brand-image](https://www.moengage.com/wp-content/uploads/Untitled-design-9-1.png)
The Hallo Magenta team onboarded MoEngage and Customlytics to increase feature discoverability and provide customers with personalised feature updates most suitable to them.
![case-study-solution-featured-image](https://www.moengage.com/wp-content/uploads/Untitled-design-64-1-1.png)
MoEngage's easy-to-use Cards feature allows Telekom Smart Speaker to create content marketing in the app (card detail pages), publish it in real-time, and take it offline without programming or app store releases.
Flows help customers set up their Smart Speakers, receive personalised communication, and learn more about their desired features. As a result, the communication's relevance has increased, as has the speaker's use.
Customised push notifications successfully encourage customers to open the Hallo Magenta app and use the Telekom Smart Speaker on a regular basis. Their team was able to respond to users throughout the customer lifecycle with helpful messages, leading to increased use of the app and Smart Speaker.
![case-study-solution-featured-image](https://www.moengage.com/wp-content/uploads/Untitled-design-63-1.png)
↑75% CTR
↑30% Conversion Uplift
↑50% CTR from Push Notifications