How DailyObjects Grew Half-Price Sale Revenue ~80% Year-over-Year and Scaled Lifecycle Flows

Scaling Flows Across the Lifecycle

After moving lifecycle automation and product analytics onto MoEngage, DailyObjects expanded from four basic reminders to over ten always-on, full-funnel flows. Rather than relying solely on one-off broadcasts, the team uses funnel tracking to monitor user drop-offs and set up continuous journeys spanning product-page drop-offs, abandoned carts, checkout steps, payment failures, point redemptions, and cohort movement.

Using MoEngage’s user-action recommendation model, messages dynamically adapt to show the exact products, categories, and incentives most relevant to each shopper. Flows are designed around live event triggers and user attributes (such as loyalty tier or purchase history). For instance, cart drop-off flows automatically branch based on whether a user opened or clicked an earlier message, while cross-sell journeys adjust incentive depth based on how many days have elapsed since a customer's last order.

To capture lost intent across the entire funnel, recovery journeys step across product pages, cart additions, and payment steps, while post-purchase flows use Nectar loyalty points to pull buyers back with owned currency instead of deep discounts.