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Luxstay Witnesses 60% Boost in Engagement Rate Using Segmentation and Personalization

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About Luxstay

Luxstay is an online short-term rental platform and hospitality service established in 2016. The hospitality service providers aim to bridge the gap between homeowners and travellers, making independent travel more accessible and helping homeowners generate more revenue from their properties.

The Problem

Luxstay’s marketing team had a basic engagement strategy that they were running using a marketing automation platform. However, this platform had its limitation due to which the brand observed inconsistent segmentation, siloed channels, and no proper engagement.

MoEngage Solution

Luxstay's marketing team strategized to grow user engagement to have a better user view of behavior understanding, thereby increasing conversions by segmentation and personalized communication. Luxstay utilized MoEngage platform to custom segment and offer personalized intuitive engagement.
5X
Increase in Conversions
1.8X
Growth in Monthly Active Users

What They Say About Us

“Being in the competitive home-sharing market, it's imperative to provide a personalized and consistent experience to users across channels. MoEngage's smart segmentation and personalization suite enabled us to improve campaign targeting, and ultimately boost conversions.”
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Thinh Vu
Head of Digital Marketing, Luxstay

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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