How Segari Delivers 20% Boost in WhatsApp Performance over Benchmarks

Winning at customer retention and increasing conversions through flows and in-app conversations

Segari knew oering a great customer engagement experience could increase retention and loyalty. Using MoEngage, they optimized their engagement with personalization, and omnichannel communication, resulting in an excellent app/site open-uninstall ratio. Achieving a remarkable 93.42% retention rate, Segari, with MoEngage, meticulously mapped the customer journey from app open to potential uninstall scenarios. They implemented targeted interventions at each stage to keep the customers engaged and invested, such as personalized content, loyalty rewards, and proactive customer support. This holistic approach turned casual browsers into loyal customers, drastically reducing the uninstallation rate.

Implementing Flow campaigns led to a conversion rate of 34.93%. These campaigns were meticulously designed to guide the customers through a curated journey, from initial interest to final purchase. By analyzing customer data, MoEngage helped Segari send the right message at the right time through the right channel, creating a smooth, irresistible ow toward purchase. This strategy was not about hard selling but about making the buying process so natural and appealing that customers owed toward the checkout.

Segari leveraged MoEngage's features to craft engaging in-app conversations. This led to an impressive conversation rate of 53.76%, which towered over the industry standard of 9%. This success was attributed to integrating interactive elements, such as quizzes, polls, and personalized greetings, making the app experience more conversational and less transactional. The focus was on creating a dialogue rather than a monologue, making each customer feel heard and valued.