Shopo, being a community marketplace had a unique challenge on hands - engage both sellers and buyers at the same time on its app. It was imperative to familiarize users with an all-new marketplace platform and help them accomplish tasks like set up a store, enable payment gateways, sell an item, or buy an item.
To achieve this Shopo took to a unique approach of ‘always-be-onboarding’ where relevant pushes were sent to users at regular intervals allowing the users to settle into the app. To ensure continued engagement Shopo also employed Smart Trigger Pushes based on key user ‘events’ in an ongoing manner so users are engaged with the app throughout.