Ramadan Marketing Insights From Middle Eastern Brands

  • icon

    Understand what new trends are being observed this Ramadan

  • icon

    Learn what marketing campaigns have stood our in the previous years

  • icon

    Understand what insights marketers are using to build a Ramadan Campaign

  • icon

    Read what metrics brands measure to understand the effectiveness of a campaign

Learn marketing insights and trends during Ramadan from the leading B2C brands

What Marketers Are Saying

  • Sanjeev Nichani (Apparel Group)
  • Lalit Ratnala (NorthLadder
  • Paras Rishi (GMG)
  • Madhlina Thomas (Brands For Less)

The role of an engagement platform is incredibly important. It is the quickest way to validate your marketing and communication strategy and a great way to understand consumer preferences. We extensively use A/B testing that enables us to communicate only the best version of our marketing assets while obsessively monitoring response metrics. Apart from campaign optimization, the insights-led engagement platform also helps in identifying the best time and the best channels to send communications on, thus greatly improving engagement metrics

tab-img

With more people spending time at home, there was a great demand for online entertainment and streaming services during Ramadan. Brands that oered such services ramped up their marketing effortsto cater to this audience

tab-img

Ramadan is a special month that infuses a lot of excitement for many retail brands. While things are back in full flow and customers are stepping out, E-commerce demand has also remained strong. In fact, despite all pessimistic views, online shopping has witnessed consistent growth

tab-img

I believe in 2023, we will see a mix of old and new trends. The new one would be more in-person/offline events, where everyone can visit places and spend time with their loved ones. One prime example of this can be Expo Ramadan Festival.

tab-img

Frequently Asked Questions

What new trends will be observed this Ramadan?

Some of the new trends that is being observed this Ramadan are:

  • Online content to remain in focus
  • Willingness to experiment remains high
  • Inactive users to be come active
  • Whatsapp as a channel witnesses growth

How can brands incorporate sustainability into Ramadan Campaigns?

Brands can follow these simple steps to showcase inclination toward driving their respective sustainability goals:

  • Promote eco-friendly products
  • Encourage sustainable practices such as reducing food waste, conserving energy, or using reusable bags
  • Support local communities
  • Provide education and awareness about sustainable living, environmental issues and fair practices

What are key insights to consider while developing a Ramadan Campaigns?

Few insights that marketers should consider while developing a Ramadan Campaign are:

  • Target audience demographics
  • Consumer behavior
  • Competitive analysis
  • Campaign performance metrics

What is the role of an engagement platform for Ramadan Marketing?

An engagement platform enables a high level of segmentation and personalization, which is vital for improving conversions across channels.

However, regardless of the martech stack or an engagement platform, it is imperative for brands to have a robust strategy in terms of marketing tools, especially during Ramadan, where the consumer spike is much higher than usual.

Ultimately, a robust strategy will enable you to deliver goodness for an extended period of time.