MoEngage and ValueFirst come together to build Meaningful Conversational Experiences

ValueFirst, India’s leading CpaaS player, has announced a strategic partnership with MoEngage, an industry leading, insights-led customer engagement platform. ValueFirst will now be helping brands scale at speed being a part of the MoEngage Catalyst Partner Program. This collaboration aims to revolutionize customer engagement and foster growth across various messaging channels and empower global brands to enhance conversions and ROI using actionable insights.

Through the integration of MoEngage and ValueFirst, brands gain the capability to execute highly targeted SMS and WhatsApp notification campaigns at scale. Leveraging ValueFirst within the MoEngage platform, brands can deliver personalized campaigns to a vast audience. Additionally, this integration enables campaigns on RCS Business Messaging platforms.

By utilizing this joint offering, brands can provide unparalleled personalization on a large scale while ensuring precise targeting. Consequently, customer experience is enhanced, leading to increased conversions across different channels. Furthermore, brands can thoroughly analyze the performance of their unified campaigns, gain valuable insights, and optimize strategies accordingly.

“At MoEngage, we pride ourselves on helping consumer brands provide seamless, omnichannel experiences to their customers. In continuation with our efforts, we are pleased to partner with ValueFirst. With ValueFirst’s CPaaS expertise across SMS and WhatsApp, and our insights-led approach to customer engagement, we look forward to driving scale, maximising conversions, and boosting ROI sustainably” said Raviteja Dodda – Founder & CEO, MoEngage® Inc.

“We are thrilled about this partnership with MoEngage as it unlocks new possibilities for enterprises to engage with their customers on SMS and WhatsApp. Our collaboration aims to help enterprises improve customer experience, lower acquisition costs, and drive business excellence.” said Vishwadeep Bajaj, CEO & Founder of ValueFirst

About ValueFirst

Founded in 2003, ValueFirst connects businesses with their consumers over telecom and internet channels, at scale. ValueFirst assists brands across sectors to build conversational experiences by offering Apple Business Messaging, Chatbots, Email, Google Business Messaging, Instagram, RCS Business Messaging, SMS, Voice, and WhatsApp through communication platforms and smart APIs. ValueFirst is run by ~400 free-spirited individuals spread across India, Indonesia, the Kingdom of Saudi Arabia, and the United Arab Emirates and trusted by brands including Google, Punjab National Bank, Pepsi, P&G, and TATA Motors.

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to craft digital experiences for over 1 billion customers every month. MoEngage is named one of the most preferred vendors for multichannel marketing as rated by customers, with high recognition across G2.

To learn more, visit www.moengage.com.