Appsflyer
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies.
What do they do?
Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships.
How do they make us better?
Appsflyer is able to share Publisher Name and Campaign Name of the installation campaign that converted the customer to MoEngage. Marketers can use the Publisher Name and Campaign Name of install, which are present as user properties in MoEngage, to create segments and personalize the push notifications, in-app messages, emails and sms.
