How MFast Uses MoEngage to Solve Customer Engagement Problems

The hands-on support provided by the MoEngage team made the integration process smooth and seamless. The post-integration support in implementing desired features has helped us achieve our goals. Apart from the support extended, I love how intuitive and easy it is to use the platform. At MFast, we utilize channels like in-app and push to drive the right product recommendations to customers, thus optimizing their chances of earning money by picking the right jobs.

Hoang Nguyen

Head of Marketing and Communications, MFast

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How MFast Maximizes Income Opportunity for Customers by Providing Right Input at the Right Moment

With a motto of 'Money Must Be Fast!',MFast is the leading tech-enabled agent banking network that aims to democratize financial access to the underserved population in Vietnam and emerging Southeast Asia.

Customers can use the MFast application to earn extra by introducing consumers needing financial assistance (loans, credit cards, bank accounts), non-life insurance products (vehicle, accident, health insurance), and other utility packages.

The customers would then receive a commission (or discount) as soon as the referee completes a successful transaction.

While customer acquisition was not a challenge for MFast, educating customers and driving product adoption was.

This is where MoEngage as an insights-led customer engagement platform helps MFast. Using MoEngage, the fintech brand has been able to educate and help customers start with their first job.

Solution Provided By MoEngage

MFast wanted to provide guidance and support to newly onboarded customers. One feature of MoEngage that enabled them to do so was messaging channels like push notifications and in-app messages. As a result, MFast was able to automate its customer engagement and provide timely assistance.

MoEngage Features and Functionalities Used

Teams at MFast utilized MoEngage to drive the right job recommendations to the customers at the right moments, thus empowering them financially. Here are the features and functionalities used by MFast: