Data Management
4:27
Jul 20, 2026
How Sanlam Is Building A Modern, Data-Driven Marketing Organization With MoEngage
Summary
Discover how Sanlam, one of Africa’s leading financial services groups, is reshaping customer engagement and marketing agility.
In this video, Dasha Naidoo, Product Lead – Rewards and Loyalty at Sanlam, shares why they chose MoEngage as their Customer Data and Engagement Platform (CDEP), to unify customer data across multiple units, run fast-paced campaigns, and move past legacy reliance on engineering.
Learn how Sanlam is building a unified, customer-first strategy that powers relevant, contextual conversations at scale.
Learn how Sanlam:
- Moved marketing teams beyond dependence on engineering to self-serve, fast-paced campaign execution
- Solved a core pain point by unifying scattered customer data across multiple business units into a single, outside-in view
- Partnered with MoEngage as a consultative collaborator, not just a software vendor
- Is shifting from a dictated, linear customer path to responding to customers wherever they are in their real journey
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