Heap
Built by MoEngage
Heap Analytics is a product analytics platform that automatically captures a complete and retroactive dataset of all user actions, including clicks, taps, and page views.
Overview
The MoEngage and Heap Analytics integration allows for the bi-directional flow of data. You can stream behavioral events from Heap to MoEngage to enrich user profiles, and you can forward MoEngage events to Heap for in-depth analysis.
With this integration, you can:
- Stream automatically behavioral data and custom events from Heap to MoEngage.
- Enrich MoEngage user profiles with detailed user properties and segmentation data from Heap.
- Trigger real-time, personalized campaigns based on significant in-app or on-site actions identified by Heap.
- Use Heap’s retroactive data to segment users in MoEngage based on actions taken even before the campaign was set up.
Additional Information
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Built by:MoEngage
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Category:Analytics
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