iOS 12 Push Notifications: What’s Changed and Why It’s a Good Thing

iOS 12 push notifications

Early this month, Apple unveiled several key enhancements to iOS 12 with push notifications being the centerpiece. The changes are aimed at giving users more control over notifications, reducing clutter, and improve the push messaging experience overall. Most importantly, the changes raise the bar for marketers while engaging users through push notifications in the future. Below, we summarize […]

[Interview] Reach users at the right time through their preferred channel with MoEngage

moengage interview

MoEngage is a 1:1 User Engagement platform for internet companies, with auto optimization towards higher conversions powered by machine learning. MoEngage helps reduce churn and improve customer lifetime value with personalized interactions across any digital channel like push notifications, emails, in-app recommendations, web push and SMS. Kevin William David interviewed Raviteja Dodda, CEO at MoEngage to know more. Hi Raviteja, […]

Introducing MoEngage Push Amplification: Industry-first solution for Push delivery issues

While there may be several reasons for push notification delivery issues, one of the top reasons is ‘OS/ Device level restrictions.’ What this means, is that the operating systems on certain Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others ) restricts or ‘kills’ background processes cutting the device off from GCM – an essential cord […]

Announcing Sherpa Content Optimization: AI-driven auto optimization for higher conversions

moengage sherpa

As the marketing industry continues to digitize itself, machine-learning AI-driven systems are helping marketers address their key concerns around analytics, tracking, and attribution. However, these systems are only scratching the surface of AI as there exists plenty of unexplored opportunities. One such opportunity we explored late last year is with the launch of MoEngage Sherpa ‘Intelligent […]