Campaign Optimization

Learn about customer analytics, growth strategies, campaign optimization, mobile marketing, and insights-led engagement through these in-depth blogs and articles.

A Guide To The Importance of Last-Touch Attribution Model in Customer Engagement

[Partner Spotlight] Perfecting Your MarTech Stack by Adding a User Engagement Platform and Leveraging Interactive Content

Celebrating Moms: The Top 6 Mother’s Day Campaigns of 2022 and 2023

[Partner Spotlight] Perfecting Your MarTech Stack by Adding a Mobile Measurement Partner

MoEngage Flows: Create Personalized Experiences With An Enterprise-Ready Automated Customer Journey Builder

5 Brands That’ll Inspire Your Christmas Marketing Campaigns to Ring Jingles of Success

Measure and Run Effective Marketing Campaigns Using AppsFlyer and MoEngage

5 Estrategias de Marketing Bancario que pueden mejorar la Experiencia de la Banca Online

5 Estratégias de Marketing Bancário para melhorar a experiência bancária online

Are You Sure This Is The Best Timing For That?

Data Story: OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization

7 Push Notification Campaigns Optimized with AI and Multivariate Testing