Campaign Optimization

Learn about customer analytics, growth strategies, campaign optimization, mobile marketing, and insights-led engagement through these in-depth blogs and articles.

5 Brands That’ll Inspire Your Christmas Marketing Campaigns to Ring Jingles of Success

Measure and Run Effective Marketing Campaigns Using AppsFlyer and MoEngage

5 Estrategias de Marketing Bancario que pueden mejorar la Experiencia de la Banca Online

5 Estratégias de Marketing Bancário para melhorar a experiência bancária online

Are You Sure This Is The Best Timing For That?

Data Story: OYO Steadily Increases Quarter-on-Quarter Push Notification CTR by 15% Using AI Optimization

7 Push Notification Campaigns Optimized with AI and Multivariate Testing

How Empiricus Increased Conversions by 45% via User Path Analysis

How to Diagnose and Reduce Churn for Your Mobile App Using Analytics in 2021

MoEngage Flows: Delight Your Customers With Remarkable Journeys

Understanding Bayesian A/B Testing to Analyze Experiment Results

Why A/B Testing and Multivariate Testing Are a Marketer’s Best Friend