Autumn is here! The crunch of the leaves as you walk. Shorter days. Temperature drops. Sounds of new migratory birds. Animals prepping for a looooong snooze – while a lot happens when you look out your window at work this season, we’re bringing life into your work screens too!

We recently concluded the H2 edition of MoEngage NEXT 2024, where MoEngage’s CEO, Raviteja Dodda, and CPO, Nalin Goel, unveiled new and powerful capabilities of MoEngage. Capabilities that enable marketers to deliver enriched customer experiences and engagement at scale, transform their campaigns with their creativity unleashed and powered by AI, and get better customer reach, deeper personalization, maximize conversions, and enhance campaign ROI.

Here’s a quick summary of our new product launches at MoEngage NEXT:

1. Unify your Martech stack and Deliver Enriched customer Experiences at Scale with MoEngage Connected Apps

Marketers today use many tools to create personalized, data-driven experiences. Despite the advancements in Martech, integrating these tools remains a persistent challenge.

With so many platforms, channels, and data sources, marketers often face silos of information, disconnected workflows, and delayed campaigns.

What if Marketers could have a unified platform that enables them to connect to ALL data sources and ALL channels on demand and thereby deliver truly connected and personalized experiences?

Introducing MoEngage Connected Apps, a low-code framework that allows brands to seamlessly integrate various data sources and channels with a few clicks. It revolutionizes how marketers and partners connect their Martech stack, enabling real-time data flow and personalized customer engagement across any source or channel.

Read more about the power of MoEngage Connected Apps here!

2. Amplify Customer Value and Engagement with our native MoEngage Salesforce integration

Salesforce CRM, one of the world’s leading customer relationship management platforms, plays a vital role in many businesses worldwide. Brands rely on it to store valuable customer data, including lifecycle stages, tiers, and contact details.

However, activating this customer data for more profound engagement through a modern CEP like MoEngage has traditionally been challenging due to the integration gaps. A missing bidirectional data sync makes it difficult for marketers to transfer and update key customer data, hindering timely and relevant customer engagement.

While some Marketers attempt this integration through external tools, it presents several challenges, such as high cost, longer time to market, continued tech dependency, etc.

MoEngage is the first cross-channel customer engagement platform (CEP) to launch a native Salesforce CRM integration, certified and listed on the Salesforce AppExchange.

This integration provides a seamless bidirectional data sync, empowering marketers to deliver personalized, omnichannel dynamic experiences to customers via the MoEngage platform based on rich Salesforce CRM data, maximizing customer value, engagement, and conversions.

Read more to discover potential use cases that can be unlocked with MoEngage Salesforce CRM integration!

3. Maximize Conversions with Landing pages by MoEngage

In the ever-evolving world of marketing and customer engagement, landing pages have stood the test of time. They remain the heart and soul of a marketer’s acquisition and engagement efforts, serving as a trusted avenue for converting prospects into customers and customers into loyal fans.

However, as customer expectations evolve, traditional landing pages have faced limitations such as a Lack of Personalization, Disconnected Experiences, Limited real-time adaptability, and the Requirement for more technical bandwidth and time.

Say hello to Landing pages by MoEngage – a powerful solution that empowers marketers to create dynamic, personalized landing experiences that adapt in real-time to each visitor.

MoEngage offers several key game-changing capabilities for marketers, including creating high-converting landing pages in minutes with an Intuitive Visual Builder, delivering Dynamic and personalized landing pages to each visitor, capturing customer data, and updating customer preferences in real-time to deliver a connected experience.

Read more about supercharging conversions with MoEngage Landing Pages!

4. Unleash your creative potential with Merlin AI for Images

In a cluttered world where every marketer is vying for customer attention and love- Fresh, Eye-Catching, Inspiring creatives can help them stand out!

But marketers today face significant hurdles in creating effective campaign creatives, such as Dependencies on Design teams with multiple back-and-forths, Time delays in creating campaign images for go-live, and the Ability to support quality creatives for campaigns with tight deadlines.

Not anymore! Introducing Merlin AI for Images – Your Creative AI-powered Wizard! With Merlin AI for Images, marketers can now Generate a diverse array of images tailored to their campaign needs.

They can unleash their creativity by transforming their ideas into images in minutes, Testing and iterating them at speed and doing all these without switching to any other platform.

Read more about how to unleash your creativity with Merlin AI for Images!

5. Boost Engagement and Optimize costs with Dynamic Coupon Provisioning

Over the years, brands have discovered the power of coupons and have used them in numerous ways to encourage customers to take desired action. Whether it’s reducing the friction in purchases, rewarding loyal customers, or reviving inactive users, coupons have been a go-to tool for marketers.

Brands today prefer using unique, often single-use coupons to maximize returns and avoid misuse. For brands to extend unique, single-use coupons, they first need to pre-assign them to all customers. This mechanism has its own set of challenges, such as coupon wastage if customers don’t redeem, which affects campaign ROI. There are also time delays in assigning coupons to new eligible customers, and this manual updation process is generally time-consuming and error-prone.

To overcome this, we are introducing MoEngage Coupons –  a dynamic coupon provisioning solution designed to help brands allocate and distribute single-use coupons, maximizing customer engagement and optimizing costs.

With MoEngage Coupons, Marketers can now efficiently allocate unique, single-use coupons 1-1 in real-time, Manage coupons from a single unified dashboard or using APIs, and Receive proactive alerts for coupon shortages, expiries, and ingestion status.

Read more to learn how to provision your coupons for better ROI effectively!

6. Enhance Email Open Rates and Engagement with Gmail Annotations

Email marketing continues to be amongst the highest RoI channels for marketers today.

However, as inboxes grow increasingly cluttered, with limited opportunities to differentiate, standing out in the inbox has become a formidable challenge for marketers, with a lower impact on email open rates and engagement.

Launching Gmail Annotations -an innovative feature that allows marketers to enhance their email campaigns sent from the MoEngage platform and capture customer attention in the crowded Gmail Inbox.

Gmail Annotations brings your promotional emails to life with images, coupon codes, expiration dates, and product recommendations – viewable by recipients in the Gmail Promotions tab right at the outset—without them having to open the email.

Learn more about how to revitalize your email strategy with Gmail Annotations!

7. Activate Object Data to Drive Deeper Targeting and More Personalized Engagement

Customer data is becoming increasingly complex and layered in today’s digital world. Brands now capture information beyond fundamental interactions, with each data point providing valuable insights.

Brands are using Object Data, a flexible data type that organizes information as key-value pairs, to store and work with complex information. This data is crucial for creating personalized customer segments and delivering meaningful experiences.

However, not all customer engagement platforms support Object Data, leading to challenges such as manual efforts to transform data into simpler formats and the inability to gain a consolidated view of interrelated data.

To overcome these challenges, MoEngage enables seamless ingestion, storage, and activation of Object data. This gives brands a unified view of customer data, enhancing understanding and insights. It also empowers brands to effectively engage and deliver delightful experiences to customers, bypassing the difficulties and leveraging the full potential of this rich data.

Read more here!

 8. Add more power to your transactional messaging with WhatsApp as a channel

We launched MoEngage Inform a year ago as a unified and scalable transactional messaging infrastructure. Through a single API, it enables brands to set up and send critical alerts across channels and vendors. MoEngage Inform lets you add a new vendor or channel in just a few clicks, saving weeks of effort and critical developer bandwidth.

Many leading global brands across industry verticals today leverage MoEngage Inform to send millions of transactional alerts to their customers via Email, SMS, and Push alerts through a unified interface in real-time, along with automatic failover mechanisms.

We are launching Whatsapp as a new channel for MoEngage Inform, adding more power to brands to maximize their customer reach and engagement with higher open rates and also to ensure reliable delivery of critical transactional alerts by including Whatsapp as a primary or fallback channel in MoEngage Inform as per the brand requirement.

With WhatsApp in MoEngage Inform, brands can boost their reach and customer engagement significantly. WhatsApp is ranked as the most popular mobile messenger app in the world, with over 2 Billion MAUs (Monthly Active Users) worldwide. Brands shall also optimize costs with MoEngage Inform’s Smart Send Feature by using WhatsApp along with other key messaging channels such as Email and SMS.

Learn more about how to reimagine your transactional messaging with MoEngage Inform!

Other Notable Launches

Analytics Alert

Set up custom alerts to receive proactive notifications on significant shifts and trends in your customer behavior. With Analytics Alerts, brands can stay updated when critical behavioral metrics—such as website traffic, product adoption, churn, cart abandonment, or campaign performance—move above or below-defined thresholds.

Data Metering Dashboard

Gain complete visibility into data ingestion and utilization within MoEngage. The Data Metering Dashboard allows you to monitor total unique events and customer attributes alongside processed volumes through easy-to-access metrics tabs on a unified dashboard. It empowers you to maintain continuous and effective data usage for your engagement strategies.

Data Alerts

Don’t just analyze—stay ahead with proactive alerts on key data limit breaches. Get automated notifications for an event or customer attribute limit exhaustion or set alerts for custom volume thresholds. Keep relevant teams informed to address potential issues quickly.

Stay tuned for more updates on these key products—more details are coming soon!

Conclusion and next steps

If you’re an existing MoEngage customer, contact your favorite account manager to get started with these new capabilities. Schedule a demo here if you’re new to MoEngage!

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Sounds tempting, right? Who doesn’t love a good coupon? Unless you lived under a rock, you would have come across plenty of coupons for such deals while buying a new outfit, booking your next trip, or signing up for a music app.

Here’s a fun fact! Coca-Cola is believed to have issued the first coupon in 1888 – a ticket for a complimentary glass of cola drink. They offered hand-written vouchers to the public, entitling them to a complimentary glass of Coca-Cola, then retailing at 5 cents. The goal was to get consumers to try the product, which worked like a charm.

Over the years, brands have discovered the power of coupons and have used them in numerous ways to encourage customers to take desired action. Whether it’s reducing the friction in purchases, rewarding loyal customers, or reviving inactive customers, coupons have been a go-to tool for marketers.

Brands and their marketing campaigns predominantly relied heavily on generic promo codes that anyone could use, such as ‘BOGO’ or ‘FIRST10’. However, such campaigns fell short of delivering a personalized experience and were frequently prone to misuse and fraud. To counter these issues, brands began moving towards unique coupons.

The reason behind the shift? Unique promo codes offer several advantages:

• Personalized vouchers make customers feel special
• Unique codes reduce the risk of promo abuse
• Tailored offers match customer needs better
• Enable more detailed analysis of offer usage
• Creates a sense of urgency, encouraging immediate redemption

Given all these benefits, brands today prefer using unique, often single-use coupons to maximize returns and avoid misuse. However, since these codes are distributed on a 1-to-1 basis, they require pre-allocation to customers. Let’s look at how marketers manage coupon distribution today and the challenges they face.

Challenges Brands Face Today

For brands to extend unique, single-use coupons, they first need to pre-assign these to all the customers. This mechanism has its own set of challenges. Let’s have a look at what the journey of a marketer today typically looks like:

• Create Coupons in the Promo Engine: Marketers utilize a coupon generation platform to create promo codes that adhere to specific business rules and requirements

• Download Target Audience from the CEP: Marketers download the customer segment to be engaged from the Customer Engagement Platform (CEP)

• Pre-Provision Coupons Offline and Upload to CEP: Marketers assign created promo codes to individual customers offline, typically in a CSV, and upload this file to the CEP to update customer profiles.

• Trigger Assigned Coupons for Users: Marketers set up campaigns for the customers, integrate the assigned vouchers and trigger their distribution.

The pre-assigning of coupons results in various pain points

• Inefficient Budget Utilization: In the case of pre-assigning, promo codes are provisioned and allocated to customers in advance based on the available budget. However, not all customers redeem these, and since these cannot be extended to other eligible customers, many go unused. This results in underutilization of the budget, negatively affecting the profitability and ROI of the marketing efforts.

• Delays in Reaching Newly Eligible Users: New customers who become eligible after the initial coupon distribution often miss out on offers due to the delay in promo code assignment.

• Wasted Time and Effort in Coupon Assignment: Pre-assigning codes and reassigning them later if they go unused is time-consuming.

• Coupon Mismanagement: Storing pre-assigned promo codes as customer attributes can be tedious and prone to errors. It makes analyzing redemption difficult, and if not appropriately updated, used codes might be triggered again, leading to a poor customer experience.
  

The challenges above clearly show that pre-assigning vouchers is not an appropriate solution. Brands need to dynamically allocate promo codes to eligible customers, and that’s where MoEngage Coupons comes into play.

Introducing MoEngage Coupons: A Smart Way to Provision Coupons

MoEngage Coupons is a dynamic coupon provisioning solution designed to help brands allocate and distribute single-use coupons, maximizing customer engagement and optimizing costs.

It enables brands to:

• Efficiently allocate unique, single-use coupons 1-1 in real-time

Brands can randomly allocate unique single-use promo codes to eligible customers. With no pre-assignment required, these aren’t locked to customers and can be assigned flexibly in real-time. This approach reduces unnecessary promo code generation and unredeemed waste, reducing time spent assigning and reassigning them. As a result, brands can enhance their budget planning and utilization, maximizing returns.

• Manage coupons from a single unified dashboard or using APIs

Brands can efficiently manage all their coupons from one place—ingest new coupon lists, edit existing ones, add new codes, or delete and archive with a single click.
Additionally, brands can monitor the status, expiry, total and available promo codes, and more for all the lists in one place, ensuring streamlined availability. Do you prefer using APIs? MoEngage offers that flexibility, too.

• Proactive alerts for coupon shortage, expiry, and ingestion status

Brands can get timely alerts over email for coupon shortages or upcoming expiries, ensuring no campaigns fail due to a lack of available coupons. They can also receive alerts on the status of the coupon imports.

• Coupon Usage Report enabling effective auditing

Brands can download the Coupon Usage Report to trace what promo codes were allocated and sent to which customers. This helps brands effectively audit coupon usage later.

How brands can use Coupons across industries

Brands can use MoEngage Coupons as an effective tool to distribute coupons and incentivize customers across various scenarios. They can extend these to:

• Reward their loyal customers

• Acquire new customers

• Boost repeat purchases

• Recover the abandoned carts

• Promote seasonal or flash sales

• Revive the inactive customers

Brands can leverage promo codes and vouchers to give a diverse range of benefits, not limited to:

Offering Discounts

Brands can use vouchers to incentivize purchases and boost spending:

• Percentage Off: Offer a discount on the total purchase price (e.g., 20% off).
• Dollar Amount Off: Provide a fixed discount on the purchase (e.g., $10 off).
• Free Shipping: Waive shipping fees on orders that exceed a specified value.

Unlocking Premium Content  

Brands can delight customers with promo codes to unlock exclusive content. They can grant access to unique articles, webinars, or features.

Extending Free Upgrades 

Brands can extend free upgrades to premium customers

• Tier: Upgrade customers to a higher membership levels
• Service: Provide complimentary access to premium services for a limited time
• Product: Offer free upgrades to the latest products

The Business Impact Brands Can Drive

MoEngage Coupons offers an effective provisioning and distribution mechanism that enables brands to drive key business metrics, including:

1. Boost Sales: Offering personalized deals increases the likelihood of purchases, driving sales and revenue.
2. Customer Acquisition and CAC: Targeted offers can attract new customers, potentially lowering customer acquisition costs.
3. Increased Average Order Value (AOV) and Customer Lifetime Value (CLV): Promo codes can incentivize higher spending per transaction and promote repeat purchases, thus increasing both AOV and CLV.
4. Customer Loyalty and Retention: Personalized deals encourage repeat purchases, fostering long-term customer loyalty.
5. Enhanced Customer Experience: Unique random offer codes make customers feel special and valued, enhancing engagement and loyalty.
6. Increased Promotional ROI: Unique promo codes allow businesses to control distribution and usage, ensuring that the budget for discounts is maintained while maximizing effectiveness.

Final Thoughts

As the impact of using Coupons on key business metrics illustrates, these can be a powerful method of guiding customer behavior while deepening their relationship with your brand. MoEngage Coupons simplifies the allocation and distribution of coupons to eligible customers, boosting engagement and returns while minimizing managing these.

We look forward to seeing you embrace the power of incentivizing your customers with MoEngage Coupons. Feel free to set up a demo if you’d like to get started.

In today’s digital world, customer data isn’t just getting bigger—it’s becoming more complex and layered. Brands capture information beyond fundamental interactions; each data point can hold a treasure trove of insights. Take a purchase, for instance: it’s not only about the items in a customer’s cart; each item comes with unique attributes that tell a richer story about the customer’s preferences and behavior.

To tap into this valuable, nested data, brands are turning to advanced data structures that make it easier to store and utilize complex information across various platforms, such as Customer Data Platforms (CDP) and data warehouses. By leveraging these structures, brands can achieve better organization and visibility of interconnected data, allowing them to activate this information for various purposes.

One of the most effective data structures brands are using is Object Data

Before we explore how brands use this powerful data type, let’s take a moment to understand what Object data is and how it works through a relatable example.

What is Object Data?

Object Data is a flexible data type that organizes information as key-value pairs. It means you can create a set of attributes that describe another attribute. In simpler terms, when you define a custom attribute as an object, you can include additional details that provide a deeper understanding of that object.

Let’s say we have a pet products brand that offers various pet pedigree options. This brand would maintain customer profiles with standard details like name, demographics, and contact information. However, they would also analyze information about each customer’s pets, which could vary widely. Each pet can have unique attributes, such as species, age, breed, and favorite treats.

This pet-related information can be neatly organized under a single attribute called ‘Pets,’ categorized as an Object type. Inside this ‘Pets’ object, you can store multiple attributes—’species,’ ‘age,’ ‘breed,’ and ‘treats’—all in one cohesive structure, as shown in the image below.

Brands increasingly use Object data to store and work with complex information across their systems. They rely on this data to feed into their CEP platforms, like MoEngage, to create meaningful customer segments and deliver personalized experiences. However, significant challenges can arise when the platform doesn’t support object data.

Challenges Brands Face Today

With the growing expectation that CEP tools should support Object data, the lack of this capability creates several obstacles for brands:

• Manual Efforts to Transform Object Data into Simpler Formats

A common challenge is the manual transformation of Object data into more straightforward, simpler formats. Brands must break down complex, interrelated attributes into separate, flat ones to pass this data into their CEP platforms. For example, rather than storing an object like “item,” which may have attributes such as “color,” “size,” and “brand” nested within it, brands have to transform these into standalone attributes like “item-color,” “item-size,” and “item-brand.”

This process requires additional time and effort and leads to a bloated data structure with redundant attributes, complicating data management and making it more challenging to maintain consistency across the tech stack.

• Inability to Get a Consolidated View of Interrelated Data
  Fragmenting Object data into rudimentary attributes results in a disjointed and incomplete view of customer or event data. For instance, when a brand captures data on a customer’s pet, characteristics like “pet type,” “pet age,” and “pet gender” may be broken down into individual points, making it hard to maintain a holistic view of the pet profile.

This disjointed approach affects the accuracy and depth of insights, as brands can’t easily access a unified view of how these attributes relate. Without this consolidated view, understanding customer behavior becomes fragmented, making it challenging to drive meaningful engagement strategies.

• Complex Querying of Fragmented Data with Numerous Attributes
  
  With data spread across multiple attributes, querying becomes significantly more challenging. Brands must create complex queries to activate this data, which slows down the analysis process and raises the risk of errors. Moreover, this fragmented approach restricts the depth of captured and utilized data, making it difficult to handle more advanced use cases or deliver personalized engagement effectively at scale.

MoEngage Support Object Data

MoEngage enables seamless ingestion, storage, and activation of Object data, allowing brands to bypass the challenges previously mentioned and leverage this rich data for impactful engagement.

What This Means for Brands:

• Streamlined Ingestion and Storage: With MoEngage’s support for Object Data, brands can easily integrate this data into the platform. It leads to a smoother data flow, eliminating the need for manual transformations and reducing the chances of errors. Brands can effortlessly collect and store nested data, helping maintain the integrity and richness of the information.
• Unified Customer View: Brands can view nested attributes under Object Data together, providing a consolidated view of customer data. This unified perspective enables clear understanding, facilitates quicker insights, and empowers brands to make informed decisions. With all relevant attributes integrated, brands can quickly identify patterns and trends, allowing them to tailor their engagement strategies effectively.
• Easy Activation of Object Data: MoEngage simplifies the activation of Object Data, enabling brands to leverage it for deeper targeting and more personalized engagement. Brands can run advanced segmentation queries on nested attributes and use these details for highly tailored campaigns that resonate with individual preferences, driving engagement and loyalty.

How brands can activate Object Data across industries

E-commerce:

An E-commerce brand tracks items added to the cart, including their attributes, as ‘Object’ data. They can create a targeted audience of customers who have added apparel items to their carts with a total value exceeding $200 and extend personalized discount offers to them to drive conversion.

BFSI:

A bank captures customer profiles and account details as ‘Object’ data. It may create a targeted audience of customers with active loans over $50,000 and savings balances under $10,000 and offer targeted solutions for better loan management.

Final Thoughts

Support for Object Data is critical for brands eager to seamlessly ingest and activate their rich data. It allows for a smooth flow of information from various tools into MoEngage, enabling brands to gain a unified view of customer data that enhances understanding and insights. Moreover, the easy activation of this data empowers brands to engage their customers more effectively, helping them go above and beyond in delivering delightful experiences.

Feel free to set up a quick demo if you want to get started or learn how to leverage ‘Object’ data on the MoEngage platform.

Email marketing continues to be amongst the highest RoI channels for marketers today, and Gmail is the second most used email client with a 30% market share.

However, as inboxes grow increasingly cluttered, with limited opportunities to differentiate – standing out in the inbox has become a formidable challenge for marketers – with lower email open rates and engagement.

Introducing Gmail Annotations, an innovative feature that allows marketers to enhance their email campaigns sent from MoEngage and capture customer attention in the crowded Gmail Inbox.

Gmail Annotations brings your promotional emails to life with images, coupon codes, expiration dates, and product recommendations – viewable by recipients in the Gmail Promotions tab right at the outset—without them having to open the email.

What can you showcase with Gmail Annotations?

Gmail Annotations enable marketers to stand out in their customers email inboxes by embedding rich, interactive elements directly into their emails, which appear in the Promotions tab of Gmail.

This allows brands to highlight key promotional details – such as discounts, expiration dates, and product images – without requiring recipients to open the email.

Apart from the Email subject line and sender name, there are five additional areas where you can add information and visuals with annotations.

• Logo.
• Deal Badge.
• Discount Code.
• Discount Code Expiration Date.
• Images and Carousels.

How can Gmail Annotations and MoEngage help Email Marketers?

Email fatigue among consumers is accurate. With an average consumer receiving over 100 emails daily, many promotional messages go unnoticed.

By integrating Gmail Annotations into your Email strategy, marketers have an innovative way to cut through the noise, offering a sneak peek into the email content and encouraging recipients to engage, impacting open rates and conversions.

Gmail Annotations offer several compelling benefits for marketers:

• Increased Visibility: Annotations make promotional emails more noticeable in crowded inboxes, effectively capturing attention before the email is opened.
• Enhanced Engagement: Annotations encourage higher click-through rates by allowing customers to interact with elements directly within their inbox.
• Improved Brand Perception: Rich media offers brand communications that are more professional and engaging.
• Personalization and Recommendations: With MoEngage’s recommendations and customer profiles, marketers can create tailored Gmail annotations that resonate with individual recipients. By analyzing customer behavior and preferences, brands can display personalized product promotions, personalized offers, and codes that reflect what each recipient is most likely to engage with.
  
• Seamless and Direct Navigation: Through Gmail Annotations, recipients can click on specific products directly from the annotated email without opening it. This seamless transition enhances the customer experience by allowing immediate access to products they are interested in.

Key Use Cases of Gmail Annotations across Verticals

E-commerce

• Promotional Offers:
  E-commerce brands can utilize Gmail Annotations to display limited-time discounts directly in the inbox.
  For instance, a fashion retailer could showcase “30% off” and guide images of popular items. This immediate visibility encourages recipients to click through to the product page without opening the email.
• Product Carousels:
  E-commerce brands can entice customers with multiple options at a glance by featuring a carousel of products. Each product in the carousel can link directly to its respective product page, streamlining the shopping experience.

Banking and Finance

• Account Offers:
  Financial institutions can use annotations to highlight new account openings or special interest rates. For example, a bank could display an offer for a high-yield savings account with an attractive interest rate and an expiration date, prompting customers to act quickly.
• Transaction Alerts: Banks can also utilize annotations for transaction notifications, providing customers with immediate access to details about their recent transactions or alerts about suspicious activity, enhancing customer trust and engagement.

Travel

• Exclusive Travel Deals:
  Travel Booking platforms can leverage Gmail Annotations to showcase exclusive vacation packages or last-minute deals. By including stunning imagery of destinations and a direct link to booking pages, they can capture the attention of potential travelers right from their inboxes.

Media and OTT Services

• New Releases and Promotions:
  Streaming services can highlight new movie or series releases using eye-catching images and promotional codes directly in the inbox.
  For instance, a streaming platform could annotate an email with the latest blockbuster release and offer customers a free trial link to access it immediately.
• Subscription Offers:
  Media companies can promote special subscription rates or bundled offers through annotations. By providing clear expiration dates and direct links to sign up, they can encourage immediate action from interested viewers.

Conclusion

Gmail Annotations present a unique opportunity for B2C brands to enhance their email marketing strategies. Brands can capture attention and drive engagement by utilizing rich media elements and direct links within the Gmail Promotions tab.

This innovative feature boosts visibility and simplifies the customer journey, leading to higher conversion rates across various industries. Contact your favorite account manager if you’re a MoEngage customer and want to get started with Gmail Annotations. If you’re new to MoEngage, you can schedule a demo here.

Marketers today use many tools to create personalized, data-driven experiences. Despite the advancements in Martech, integrating these tools remains a persistent challenge.

With so many platforms, channels, and data sources, marketers often face silos of information, disconnected workflows, and delayed campaigns.

• 52% of marketers say that integration is a key criterion in choosing a marketing automation platform.
• 34% of marketing leaders report integration issues as a key barrier.
• 28% struggle to fully utilize their existing tools.

As the need for deeper personalization and multichannel engagement grows, it’s clear that these tools in a unified ecosystem are no longer optional—it’s essential.

Connected Apps is MoEngage’s Framework for seamlessly integrating various data sources and channels within a few clicks. It revolutionizes how marketers and partners connect their Martech stack, enabling real-time data flow and personalized customer engagement across any source or channel.

Connected Apps consist of two key components: Connected Sources and Connected Channels.

Connected Sources: Bringing Data Together

One of the biggest challenges for marketers is siloed data. The data resides in customer data platforms (CDPs), analytics tools, loyalty programs, and even in-house data lakes. Each tool houses critical data, but without a way to connect and unify this information, creating a holistic view of the customer is nearly impossible.

That’s where MoEngage comes in. With this no-code framework, marketers can easily connect any data source to MoEngage, centralizing their customer data without the headache of complex integrations.

Whether using custom-built apps, Connected Sources ensures you have the complete data picture at your fingertips, empowering smarter, more effective marketing campaigns.

Connected Channels: Engaging Customers Everywhere

Once marketers have unified their data, the next challenge is reaching customers where they are. The modern customer is always experimenting and trying multiple platforms, from social media to messaging apps.

However, many marketing teams are constrained by the limited channels offered by traditional platforms.

Connected Channels offers a low-code solution for connecting MoEngage to any customer engagement channel.

Connected Channels support a wide range of channels, including:

• Messaging Channels
• Advertising and retargeting Platforms
• IVR
• Support tools
• Chatbots and much more

How brands benefit from Connected Apps

Connected Apps solves a big challenge for marketers by simplifying complex integrations.

It expands the power of MoEngage by extending its analytics, personalization, orchestration, and AI capabilities to many channels and data sources.

With connected apps, marketers can

• Eliminate data silos: Connected Sources ensures that all your customer data is centralized and easily accessible for more effective campaigns.
• Expand reach by engaging users where they are: Engage customers across any channel to ensure a seamless, connected customer experience.
• Faster campaign launches: Connected Channels reduce the time it takes to integrate new channels, allowing you to engage customers faster.
• Enhanced personalization: Create richer customer profiles and use real-time, integrated data to deliver personalized messages that resonate.
• Improved ROI: By streamlining workflows and reducing inefficiencies, you can maximize the impact of every campaign, driving growth and increasing customer lifetime value.

This flexibility ensures marketers can build truly omnichannel campaigns, reaching customers wherever they are, with the right message, at the right time.

How Partners Benefit from Connected Apps

Connected Apps benefits partners, independent software vendors (ISVs), and third-party developers too. With the l0w-code framework, partners can build and deploy integrations with minimal development effort, reducing time and cost.

With connected apps, partners can

• Increase their market reach: By listing apps on MoEngage’s App Marketplace, thus increasing visibility.
• New revenue streams: Partners can monetize their apps through subscriptions, transactions, or connector fees.
• Go to market faster: The streamlined integration process allows partners to bring their solutions to market quicker, accelerating growth.
• Drastically reduce development costs: The low-code framework makes building and deploying integrations easy, opening up opportunities for both large and small partners.

With Connected Apps, MoEngage empowers partners to expand their reach, generate new revenue streams, and reduce the time it takes to deploy their solutions, making it a win-win for everyone.

Conclusion

The Martech landscape is evolving, and the need for seamless integration has never been greater. With Connected Apps, MoEngage provides marketers and partners the tools to unify their data, connect their channels, and deliver exceptional customer experiences.

Whether you’re looking to increase your personalization efforts or a partner aiming to tap into MoEngage’s connected Apps, this is the solution to unlock your Martech stack.

With easier integrations, faster go-to-market times, and the ability to reach customers across any channel, Connected Apps is reshaping how marketers and partners work together to drive growth and engagement.

If you’re a MoEngage customer and want to get started with Connected Apps, contact your favorite account manager. If you’re new, schedule a demo here.

Salesforce CRM, one of the world’s leading customer relationship management platforms, plays a vital role for many businesses across the world. Brands rely on it to store valuable customer data, including lifecycle stages, tiers, and contact details.

However, activating this customer data for deeper engagement through a modern CEP such as MoEngage has traditionally been a challenge due to integration gaps.

A missing bidirectional data sync makes it difficult for marketers to transfer and update key customer data, hindering timely and relevant customer engagement.

While some marketers rely on external tools like Zapier and Tray.io to connect Salesforce with MoEngage, it adds unnecessary costs and complexity to their operations.

Many businesses try to build their own integration in-house or through SIs but are bogged down by

• High Cost and effort
• Continual tech dependency
• Need for SIs/in-house tech team
• Longer time to market

Introducing MoEngage’s Native Salesforce Integration

MoEngage is the first cross-channel customer engagement platform (CEP) to launch a native Salesforce CRM integration, certified and listed on the Salesforce AppExchange.

This integration provides a seamless bidirectional data sync, empowering marketers to:

• Send contacts, activities, lead status, and custom events from Salesforce to MoEngage

• Send engagement data from MoEngage to Salesforce CRM
  

With this native integration, MoEngage enables businesses to unlock the full potential of their Salesforce CRM data.

Key benefits to customers

• Enhanced Personalization: Leverage rich customer data from Salesforce in omnichannel campaigns to deliver a more tailored customer experience.
• Real-Time Campaign Triggers: Automatically activate campaigns based on changes in customer data (e.g., purchase behavior, tier upgrades, contact info updates), ensuring that engagement is always relevant and timely.
• Improved Data Sync for Business Insights: Beyond marketing, bidirectional data sync ensures that MoEngage’s campaign data is pushed back into Salesforce, enhancing CRM records and facilitating better business analysis.
• Cost Effective: By eliminating the need for third-party tools, customers enjoy a more cost-effective and streamlined process to manage their marketing efforts.

Key Use Cases That This Integration Solves Across Industries

Financial Services

1. Personalized Loan and Credit Card Offers: Salesforce CRM stores customer financial data, including income, spending habits, and credit scores. Syncing this data with MoEngage allows financial institutions to send personalized offers for loans or credit cards that match the customer’s financial profile.
2. Automatic Premium Payment Reminders: For insurance providers, Salesforce stores details on premium due dates and policy information. By integrating with MoEngage, financial services can automatically send premium payment reminders before due dates, ensuring customers remain covered.
3. Upselling Wealth Management Services: Financial institutions can use Salesforce CRM data to identify high-net-worth customers. By passing this information to MoEngage, personalized upsell offers for wealth management or investment services can be delivered through the customer’s preferred channels.
4. Timely Mortgage or Loan Renewal Campaigns: Use Case: Salesforce captures mortgage and loan details, including renewal dates. MoEngage can use this data to trigger renewal offers or refinancing campaigns well in advance, ensuring customers are aware of their options for better interest rates or terms.
5. Customer Retention Campaigns for Expiring Policies: Salesforce CRM stores information on expired insurance policies or financial plans. MoEngage can trigger customer retention campaigns that offer incentives to renew policies, thereby improving customer retention rates.

Real Estate

1. Personalized Property Recommendations: Salesforce CRM stores data on customer preferences such as property type, location, and budget. Syncing this data with MoEngage allows real estate companies to send personalized property recommendations based on each customer’s preferences.
2. Automated Follow-Ups for Property Viewings: After a potential buyer views a property, their details are logged in Salesforce. By syncing this data with MoEngage, real estate companies can automatically send personalized follow-up messages, nudging customers to the next stage of the buying process.
3. Nurture Leads for Pre-Launch Properties: Salesforce captures lead data for upcoming property launches. MoEngage can send out regular, automated communications to keep leads engaged and informed about the project leading up to the launch or booking window.
4. Customer Journey for Home Loan Assistance: Many real estate buyers need home loan assistance. Salesforce stores customer eligibility data, and MoEngage can trigger targeted campaigns that offer this assistance and guide buyers through the application process.

Automotive

1. Personalized Vehicle Maintenance Reminders: Salesforce CRM stores customer vehicle data, including purchase date, model, and last service. By syncing this information with MoEngage, automotive brands can trigger personalized service reminders at the right time, helping customers keep their vehicles in top condition.
2. Upselling Vehicle Add-ons and Services: Automotive companies can use Salesforce CRM data to identify customers who purchased specific vehicles and offer personalized add-ons such as extended warranties, insurance, or new accessories. MoEngage can trigger these upsell offers across multiple channels based on the customer’s purchase history.
3. Lead Nurturing for Test Drive Bookings: Salesforce captures lead data from customers expressing interest in specific car models. Syncing this lead data with MoEngage enables automotive brands to send targeted follow-ups, including test drive booking reminders and offers, across channels, guiding leads through the sales funnel.
4. Omnichannel Engagement for Lease or Finance Renewals: Salesforce stores customer lease or finance information, including renewal dates. Syncing this data with MoEngage allows automotive brands to trigger renewal reminders or special finance offers ahead of contract expiration, helping customers renew smoothly.

Summary 

With MoEngage’s native Salesforce CRM integration, businesses across industries can now turn customer data into meaningful engagement without the need for expensive third-party tools. This streamlined, efficient solution not only saves time and cost but also opens up a world of opportunities for better, data-driven marketing.

If you’re an existing MoEngage customer and want to get started with Salesforce integration, reach out to your favorite account manager. If you’re new to MoEngage, you can schedule a demo here.

In the ever-evolving world of marketing and customer engagement, landing pages have stood the test of time. They remain the heart and soul of a marketer’s acquisition and engagement efforts, serving as a trusted avenue for converting prospects into customers and customers into loyal fans.

Despite the proliferation of various engagement channels, landing pages continue to be a cornerstone of successful marketing and customer engagement campaigns.

However, as customer expectations evolve, traditional landing pages show limitations.
Today’s marketers face significant challenges with conventional landing page solutions, hindering their ability to deliver personalized experiences and drive conversions effectively.

The Landing Page Dilemma: Static, Generic, and Disconnected

Picture this: You’ve crafted the perfect email campaign or social media ad.
Your message resonates with your audience, compelling them to click through to learn more. But when they arrive at your landing page, the magic fizzles out.
Why?
The landing page they see is the same one every other visitor sees—static, generic, and disconnected from the personalized journey that brought them there.

This scenario happens countless times across the digital landscape, leading to missed opportunities, poor engagement, and poor conversion rates.

Today’s landing pages often suffer from several key shortcomings:

Lack of Personalization: Most landing pages offer a one-size-fits-all experience, failing to account for individual customer preferences, attributes, and behaviors.

Disconnected Experiences: Landing pages frequently exist in isolation from other marketing tools and tech stacks. Marketers must manually and periodically sync data captured from their landing page to other marketing tools, often creating a disjointed customer journey.

Limited Real-time Adaptability: Traditional landing pages can’t adjust their content dynamically and in real time based on customer attributes or preferences.

Require technical bandwidth and increased set-up time: Building and maintaining multiple landing pages for different segments or campaigns often requires significant time and technical expertise, leading to long campaign go-live times and lost opportunities.

These limitations lead to decreased relevance, lower engagement, inefficient lead nurturing, and missed conversion opportunities.

In today’s era, where customers expect tailored experiences at every touchpoint, static landing pages no longer cut it.

Introducing MoEngage Landing Pages: Build and Integrate Personalized Landing Pages to Maximize Conversions

Landing Pages by MoEngage is a powerful solution that empowers marketers to create dynamic, personalized landing page experiences that adapt in real time to each visitor.

It offers several key game-changing capabilities for marketers, as mentioned below:

1. Create high-converting landing pages in minutes with an intuitive visual builder:
   Marketers can swiftly create and publish stunning landing pages in minutes without relying on technical teams. Marketers can leverage a library of 50+ landing page templates or build their pages from scratch using an intuitive drag-and-drop editor, eliminating the need to rely on web design or technical teams.
2. Deliver dynamic and personalized landing pages to each visitor:
   Enable marketers to deliver tailored content, copy, offers, and calls to action based on individual customer data, behavior, and preferences—all in real time to improve relevance and boost conversions. Whether you are looking to upsell a new product, promote a regional event, or showcase curated products to each visitor, Landing Pages by MoEngage make it seamless.
   By leveraging customer attributes from MoEngage, marketers can dynamically tailor their landing page content to resonate with each visitor, driving more conversions.
3. Capture customer data and update customer preferences in real-time to deliver a connected experience.
   Marketers no longer rely on manual or periodic data sync efforts between their conventional landing page tool, CEP, or CDP.
   Customer data such as contact details, preferences, and form fills captured via MoEngage’s landing pages is swiftly synced to the Unified Customer profiles in real time. This allows marketers to deliver connected and contextual experiences to their customers.

Unleashing Possibilities: Use Cases Across Verticals

The applications of Landing Pages by MoEngage span across industries, opening up renewed engagement and conversion opportunities.

• E-commerce and Retail:
  Create personalized product recommendation pages, showcase tailored offers, and streamline the path to purchase by showcasing personalized shop-the-look offers.
• Banking and Financial Services:
  Deliver customized upsell offers, simplify form submissions for lead capture, and provide personalized financial advice landing pages.
  
• Media and OTT:
  Drive event registrations with personalized landing pages, promote tailored content recommendations, and effectively capture and manage customer preferences.
• Travel and Hospitality:
  Showcase personalized travel packages, drive bookings with targeted offers, and create customized destination guides.

Summary

With Landing Pages by MoEngage, brands can create meaningful connections with their audience, drive engagement, and boost conversions.
Marketers can create more relevant, impactful, and conversion-driven landing page experiences by bridging the gap between personalization and seamless integrations.

It’s time to say goodbye to static, generic landing pages and embrace the future of dynamic, personalized, and connected landing pages by MoEngage.

Curious to learn more? Book a Demo.

In today’s in-the-moment era where relevance and immediacy are crucial, customers expect real-time delivery of transactional messages such as order confirmations and payment reminders. To meet these expectations, businesses often send the same message across multiple channels.

For example, when a consumer buys a pair of shoes from an E-commerce brand, they typically get an order confirmation through an SMS, an Email, and maybe over WhatsApp, or a similar channel. Though from the brand’s point of view, this ensures a foolproof delivery of transaction confirmation using multiple channels, it mostly results in a poor customer experience with the same message overwhelmingly sent across multiple channels.

On the other hand, it also spikes the cost for the brand to send the same message on multiple channels. 

How Does Smart Channel Routing Work? 

With MoEngage Inform’s Smart Channel Routing, you have the flexibility to prioritize channels to send transactional messages based on either their cost or their effectiveness on your target audience.

When sending a transactional message, if a customer is not available on the priority channel or if message delivery fails, the fallback channel will ensure that the message still reaches the intended recipient.

For instance, let’s say a bank wants to send an EMI reminder to a customer who has taken a home loan. They can first send the reminder via a Push Notification (which is free), and then choose SMS as the first fallback channel and Email as the second fallback channel. This way, the bank shall optimize the cost of sending a transactional message to every single customer. Now, imagine applying this strategy to hundreds of thousands of customers and millions of messages!

How Smart Channel Routing Optimizes Cost

One of the major benefits of Smart Channel Routing is its ability to save costs. Just by setting the channel priority in the order of increasing messaging costs, you can greatly reduce expenses.

Let’s take a look at an example of an E-commerce company that saves 85% on costs using Smart Channel Routing! The company needs to send ~1Mn order confirmation alerts every month.

Before Smart Channel Routing

In the past, their platform used both Email and SMS channels to send order confirmations. For a volume of 1M messages, the brand will typically attempt to send the same 1M messages over Email as well as SMS, thereby spending a hefty cost of approximately $4700 in total. 

After Using MoEngage Smart Channel Routing

Using MoEngage Smart Channel Routing, the brand can set channel priority in the following order: Push Notifications as the primary channel, Email as the first fallback channel, and SMS as the second fallback channel. When sending a message, Smart Channel Routing will attempt delivery in the above order.

Assuming 50% (500,000) of the messages are successfully delivered through Push Notifications (which is free), they incur zero costs for those messages. For the other 400,000 undelivered messages, which are then sent through Email as a fallback, it would cost them $280. Additionally, the remaining 100,000 undelivered messages are reattempted via SMS, costing them $400*. 

Overall the E-commerce platform spends $680* for delivering ~1 Mn messages with Smart Channel Routing, which otherwise would have been $4700*, saving a remarkable 85% on messaging expenses.

Conclusion

Smart Channel Routing enables you to reduce costs considerably, brings in real-time visibility on transactional messages, and improves the transactional messaging experience for your customers! All of this with just a single API. Experience Smart Channel Routing now!  

** Messaging costs would vary across geos. These approximate costs are calculated as an average across our customer base.

Let’s admit it: website personalization is like playing with 🔥

On one hand, it is non-negotiable for consumer brands in 2024. On the other hand, even a minor, unforeseeable, and uncontrollable mishap regarding personalization can upend the customer experience, costing their trust.

Building a website personalization strategy is the easier part. Execution is where even the experts break a sweat.

Potential Roadblocks to Web Personalization

JavaScript-based visual editors can help marketers personalize images, banners, and text on any webpage based on customer preferences, affinity, location, and behavior. Marketers can also optimize the look and feel of the webpage by running multivariate tests across customer cohorts and segments.

However, as operations scale, things are a bit more dicey. Throw everyday challenges like poor page load speeds and flickering, and brands are in risky terrain.

Flickering can negatively impact the customer experience and undermine the trust of your brand. It can damage the perception of professionalism, site reliability, loading speed, and content accuracy.

Imagine your customer opening a personalized page built by you, only for the page to load after eons and multiple pages to flicker on the same website. Even with compelling copy and images tailored to your customer cohort, your page’s conversion capability diminishes significantly.

Need For Greater Flexibility and Deeper Personalization

Javascript-based visual editors helps marketers to make iterations to the look and feel of the page at speed without extensive developer dependency.

In situations where the front-end need to sync with other systems which are tightly linked to product features, algorithms, and diverse environments, marketers would need much more than a visual client-side editor.

Imagine if you have to decide upon how complex or simple the paywall form should be. There would be multiple targeting rules and variations you’d need to test, all without impacting user experience or page load time.

Or to personalize the entire page structure in accordance to customer behavior and preferences, consumer brands needs increased flexibility and deeper personalization capabilities made available in their martech stack.

Drumrolls please 🥁

Our latest offering will be a game changer for your website personalization strategy.

Introducing Server-Side Personalization by MoEngage

We’re excited to announce that MoEngage Personalize now has server-side personalization capabilities.

With server-side personalization, brands can now make personalization changes on the server itself, which will be sent to the browser when the page loads.

Server-side personalization uses REST API to test and personalize web content. Hence, dynamic changes happen on the server side, and personalized content on the site page goes to the browser/device.

Why You Need Server-Side and Client-Side Hybrid Personalization Capabilities

More and more organizations are in favor of hybrid personalization capabilities for the following reasons:

Personalize and Run Experiments With Greater Flexibility

MoEngage Personalize now provides the ability to implement a hybrid solution in which pre-rendered server-side testing and personalization changes can coexist with traditional client-side testing. Now, brands can run server side and client side hybrid personalization experiments simultaneously, which means more flexibility.

Multiple stakeholders, including developers, product managers, and marketers, usually manage web pages. With server-side and client-side hybrid personalization and experimentation capabilities, marketers can test iterations of content, CTAs, overlays, and time-sensitive banners. At the same time, the product and growth teams can run experiments and deep personalization campaigns that can potentially affect the page structure.

Uphold Data Privacy and Security

When you want to test or personalize based on confidential customer information without exposing it to your browser, server-side personalization is your best bet, as the changes happen on the server side, and no data of your customers gets exposed.

Experiment in Multiple Channels and Environment

With server-side experimentation and personalization capabilities, consumer brands can simultaneously run experiments across channels and devices such as mobile phones, web apps, digital kiosks, and smart TVs. The server-side API can aid in personalization and testing on any platform connected to the internet.

Protect Organic Ranking of Webpage

As content variations are not made on the browser but at the server level itself- the personalization changes don’t cause any flickering or glitching of the page, thus not causing any negative impact on page load time.

In the long run, brands don’t have to suffer from dropping SEO rankings.

Integrate with Proprietary Technology Stacks

Performing personalization server-side opens the door for direct integration with an organization’s internal back-end systems, such as payments, inventory, order management, loyalty, etc.

Target Feature Rollouts by Audience

By using server-side personalization, consumer brands can phase out their feature rollouts which are targeted to specific markets, audience groups, and or digital touchpoints. With feature flags and targeted rollouts, server-side personalization also helps control which audiences sees a variation of the features.

How Server-Side Web Personalization Can Help B2C Brands

Server-side personalization makes website personalization and testing more comprehensive. Here are some areas where Server-side Personalization can resolve your current challenges:

E-commerce Industry

1. Test Recommendation Models

A question that plagues many E-commerce marketers is, ‘What kind of product recommendations work best for my business?’ Is it better to promote products of the same category, best-sellers, or recently-viewed products?

Since space is limited on a webpage, marketers need to know which layout will be an actual needle mover, i.e., increase the average order value (AOV). Product recommendation algorithms can be built on various criteria like bestsellers or recently viewed, browsing history, or based on the PIM (Product Logic Information Management) system.

With server-side testing, brands can easily test these algorithms to identify the best-performing product recommendation option.

2. Test a Faceted Search Engine (Navigational Engine)

Faceted search engines make it easier for visitors to sort through and browse product catalogs easily. The set of questions E-commerce brands should find an answer to include the following: How can I help customers find products faster? What filters should be offered? How many filters should we display? How many values should be offered for each filter? How should I order these filters?

By testing various combinations of these parameters, E-commerce brands can make a data-driven decision about the best-faceted search engine.

Server-side A/B testing allows brands to test the best way to present the filters and personalize them depending on audience segments (Eg, Hide irrelevant facets for particular audiences or if the facets are already known).

3. Test Your On-site Search Algorithms:

Consumer brands with a digital storefront need their products to be easily discoverable on the website. Hence, modifying search algorithms and testing them becomes essential. Server-side A/B testing helps test deeper modifications at the website’s backend.

Search algorithms help customers discover products by providing a seamless search experience. With server-side testing, brands can test whether the product display model should be pricing, popularity, or review-based or should it be based on customer behavior.

With server-side testing, brands can test these complex scenarios and provide customers with a more optimized search experience. Testing product search algorithms on the client side would not be possible as the search page generation is dynamic in nature

4. Test Dynamic Prices/Dynamic discounts

What’s the best price to offer on an item? What’s the best discount % for a particular customer?

Before a sales season, E-commerce brands test different sales techniques (like discounted prices or stress marketing tactics) to balance the technique’s appeal and profitability. The nature of testing in such circumstances is highly dynamic, as profit margins can vary for the same discount rate across product categories and SKUs. This degree of granularity requires a level of flexibility that only server-side personalization can offer.

For Financial Services Brands

1. Testing Lead Capture Forms

Financial service brands are often torn between how easy the form is to complete and the level of information they need to get before they can proceed. Also, different sub-verticals require different information: an insurance site will always need more information than a credit card site.

Using server-side testing, brands can find the sweet spot regarding form length and complexity.

2. Delivering Personalized Web Experience to Different Customer Tiers

Financial service brands have multiple customer tiers, and each tier offers a unique set of services and experiences. Financial service brands want to personalize the post-log-in experience based on these tiers. For example, premium members would view a checkout experience with different services and offerings, while non-premium members would have a totally different experience.

Generally, such personalization experiments would require product owners to change the code. Server-side personalization makes it easier for financial service brands to personalize their entire post-login customer experience with a one-time development dependency.

Media & Entertainment (OTT Streaming) Industry

1. Test Paywall Forms

For those media brands with a freemium business model, their sites usually operate a paywall where some of their content is behind a paywall. This allows the customers to read/ view some content and blocks access to the rest by inviting visitors to subscribe.

Using server-side personalization, the trigger rules for the paywall- how each visitor is prompted/ nudged to subscribe can be personalized based on the content they watch. Additionally, different configurations of a paywall can be tested to choose the best-performing variant.

2. Test Subscription Flows

Not all visitors who visit a freemium/ premium media website or app make a purchase. However, the collected data can help brands personalize future visits or email follow-ups.

A subscription feature necessitates interactions with a brands entire IT system. Changing one thing often has a variety of implications which can go beyond visual considerations, sometimes creating problems for your business rules. Server-side personalization can help you easily identify the complexity required for your subscription forms.

3. Deliver a Connected, Personalized Experience across TV, Mobile, and Web

OTT platforms are accessed through multiple environments across TV, App, and Web. As a part of audience engagement, OTT platforms usually provide content recommendations based on preferences, viewing history and other behavioral characteristics. Owing to its environment agnostic nature, server-side personalization makes it easy for brands to test different recommendations models and personalize the best performing model to individual behavior.

For QSR Brands

Personalize In-Store Digital Kiosks

By leveraging server-side personalization, QSR brands have greater flexibility to create personalized experiences across digital kiosks for their in-store visitors. It’d utilize store location, season, and time of day for new visitors to provide product recommendations. And, for returning customers, product recommendations would leverage past purchase behavior and affinity.

Additionally, QSR brands with a phygital can leverage online purchase/ order behavior to personalize the in-store experience and leverage in-store data to personalize the online experience.

Conclusion

Server Side Experimentation, now available under MoEngage Personalize, allows brands to make personalization changes on the server itself, eliminating flickering and page load issues. This solution allows for hybrid personalization capabilities, combining server-side and client-side testing, providing greater flexibility and reducing the total cost of ownership. Server-side personalization also ensures data privacy and security, enables experimentation across multiple channels, protects organic web ranking, and integrates with proprietary technology stacks.

Curious to learn how your brand can benefit from server-side personalization and testing? If you’re an existing customer, please contact your favorite customer success manager. Schedule a demo here if you’re new to MoEngage!

It is the month of April.

As the Northern Hemisphere ushers in Spring as nature awakes to new life 🌸, the Southern Hemisphere is bathed in the vibrant colors of Autumn 🍂.

However, this year, the two different hemispheres of the globe were united by one similarity—hundreds of Marketers and Product Managers eagerly tapping their fingers in excitement with a broad grin.

‘Tis the season of MoEngage NEXT, after all!

In the H1 edition of MoEngage NEXT 2024, MoEngage’s CEO, Raviteja Dodda, and CPO, Nalin Goel, unveiled new and powerful capabilities of MoEngage.

Capabilities that help Marketers and Product Managers activate their customer data to make informed decisions.

Capabilities that help brands build delightful memories for their customers at scale.

Here’s a quick summary of what’s new at MoEngage:

1. Supercharge content creation and make your campaigns more impactful with Generative AI!

MoEngage’s Generative AI engine, Merlin AI, just got an upgrade!

Merlin AI can now generate impactful written content for your Push, Email, In-App and On-site Messaging campaigns. This upgrade reduces the time and effort you put in to find the right tone and keywords for your campaigns.

Thanks to Merlin AI, you can now witness higher Click-through Rates and Conversion Rates from your Customer Engagement campaigns!

👉 Read about the new additions to Merlin AI here!

2. Level up your recommendations with the same personalization engine that powers Amazon!

With MoEngage, you can now tap into the world’s most powerful recommendation engine to personalize your website!

We’ve merged our existing Smart Recommendation capabilities with our Website Personalization suite, with the aim of simplifying product discovery for your customers on your website.

You can use MoEngage to deliver tailored product or content recommendations to your website visitors based on their preferences, interactions, occasions, and buying patterns.

👉 Read more about MoEngage’s Website Personalization capabilities here!

3. Run complex experiments and personalization campaigns without breaking customer experience!

The flexibility to experiment, learn, and optimize quickly is a key capability that every marketer wants in their Customer Engagement platform.

Thanks to the latest addition to MoEngage’s Website Personalization suite, this wish has come true!

MoEngage’s Server-side Website Personalization feature allows brands to:

• Test different recommendation models,
• Optimize on-site search algorithms,
• Experiment with dynamic pricing and discounts,
• Launch different types of lead capture forms for maximum conversions,
• Test multiple subscription flows, and
• Personalize in-store digital kiosks

👉 Learn more about MoEngage’s unique Server-side Website Personalization prowess!

4. Activate warehouse data natively without any data syncing hassles!

MoEngage is now a Warehouse-native Customer Engagement platform!

This means that you can directly access and activate the data you have stored in your current data warehouse or cloud storage.

With MoEngage’s Warehouse Audiences, you can query your warehouse data directly, enabling you to create customer segments on the fly without moving or syncing any data.

Thanks to MoEngage, you will now save extensive costs by eliminating the need for reverse ETL tools, reduce engineering dependencies, while improving security and compliance.

👉 Read all about MoEngage’s Warehouse Audiences here!

PS – With the release of MoEngage’s Warehouse Data Analytics in the near future, you will also be able to analyze data and generate actionable insights directly from your warehouse.

5. Unlock deeper customer insights based on characteristics and instantly act on them!

MoEngage’s new launch, User Analysis, enables you to deeply understand your customers based on their characteristics.

By examining preferences, demographics, and other attributes of your customers, you can gather invaluable audience insights and drive data-driven engagement.

With a user-friendly interface, you can use MoEngage’s User Analysis to effortlessly select customer attributes, filter them based on other attributes, and visualize trends for deeper understanding.

👉 Read how MoEngage User Analysis can help you gather deeper insights here!

6. Create In-App Messaging campaigns without dev or design dependencies!

We’re excited to announce a new drag-and-drop In-App Message builder to help you create and edit custom HTML templates without design/development resources!

👉 Read more about MoEngage’s In-App Messaging capabilities here!

7. Verify email domain reputation before sending email campaigns for maximum deliverability!

On the MoEngage dashboard, you can now view the reputations of your email domains while configuring your email campaigns!

This update will help you boost email deliverability rates by letting you pick the domain with the best reputation.

You can also continually access the reputation trends for your domains and implement different strategies to keep improving them.

👉 Read more about this update here!

8. Set channel priorities for transactional messages and save costs!

MoEngage Inform has a new update, Smart Send!

Now prevent delivery failures of transactional messaging and ensure regulatory compliance by setting channel priority based on either the cost of the channel or audience preferences.

With Smart Send, you can create a fallback mechanism by ordering your channels in order of priority. This way, if your service alert or critical alert ever faces a failure, a backup message is sent via the next priority channel.

👉 Read about Smart Send here.

Conclusion and next steps

If you’re an existing MoEngage customer, contact your favorite account manager to get started with these new capabilities. Schedule a demo here if you’re new to MoEngage!