Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!
MoEngage Makes Magical Debut in the 2022 Gartner® Magic Quadrant™ for Multichannel Marketing HubsRead More
MoEngage Named A Strong Performer In The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021Read the Report
Frequently Asked Questions
Why do brands need Customer Engagement platform in the Media and Entertainment industry?
Media and Entertainment brands need to engage their customers constantly to keep them from abandoning their apps. So as a Media and Entertainment mobile marketer, it is essential to engage with your customers as they hop between channels and devices and keep them hooked through spot-on content recommendations. A customer engagement platform like MoEngage for Media and Entertainment brands can help them do this and much more.
What are the most important channels for omnichannel marketing in Entertainment?
Most media and entertainment industry is focused on increasing their mobile presence, hence they need to target channels relevant to mobile. Two such channels are push notifications and in-app messages.
What are the core growth metrics for Media and Entertainment?
As media and entertainment industry marketers, you need to understand on a daily basis the shifts in your customer base, their usage and consumption, and their interests to re-engage and retain them. Here are the metrics, you need to focus on to understand your growth trajectory:
1. Content consumption
2. Number of DAUs
3. Number of WAUs
4. Number of Reactivated Users
5. Improvement in Upsells, Subscription Renewals, LTV
What’s New at MoEngage?
Here are some actionable resources that we've curated for you
Drive Customer Engagement with MoEngage
- Explore how MoEngage can help you with your growth journey.
- Connect with our product experts for a personalized walk-through of our platform.