Create a Loyal Fan Base with Personalized Experiences
Create immersive experiences for your customers with personalized omnichannel communications. Drive engagement and subscriptions with content tailored to each customer, and surprise your subscribers with personalized recommendations to drive loyalty and LTV.
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Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands









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Acquire
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Engage
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Grow
Build personalized onboarding journeys to help reduce the friction as your customers approach the paywall or subscription upgrade path. Use our AI-driven capabilities to identify customers with the highest propensity to subscribe and guide them as they convert from a free users to paid, loyal subscribers.

Increase digital adoption, engagement, and loyalty to solidify the relationship with your consumers. Make sure that you continue in the mix, as households continue to bundle, share and cord-cut their media and entertainment choices.

Reach your viewers where they are and send them personalized breaking news, alerts, and content recommendations across any device or channel to offer a great customer experience. Reduce churn through active, targeted engagement. Always deliver content your customers depend on to stand out and deepen your relationship.

Acquire
Build personalized onboarding journeys to help reduce the friction as your customers approach the paywall or subscription upgrade path. Use our AI-driven capabilities to identify customers with the highest propensity to subscribe and guide them as they convert from a free users to paid, loyal subscribers.
Learn More
Engage
Increase digital adoption, engagement, and loyalty to solidify the relationship with your consumers. Make sure that you continue in the mix, as households continue to bundle, share and cord-cut their media and entertainment choices.
Learn More
Grow
Reach your viewers where they are and send them personalized breaking news, alerts, and content recommendations across any device or channel to offer a great customer experience. Reduce churn through active, targeted engagement. Always deliver content your customers depend on to stand out and deepen your relationship.
Learn More
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
Gaana Boosts Premium Subscriptions and Drives App Engagement
MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya
Product Manager for Engagement, Gaana
Classic Rummy Boosts Player Retention By 24% With MoEngage
After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part is that with MoEngage, we can automate most of the manual tasks now.
Harivanam
Sr. Team Lead, CRM, Classic Rummy
SkillClash Achieves 30% Uplift in Revenue Using MoEngage
Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.

Yashash Agarwal
Co-founder, Gamezop
Nostragamus Achieves 50% Rise in Push Notification Delivery
Push Amplification Plus™ technology, allowed us to reach out to the users at the right time and thereby allowed us to increase our average spend per user in a month.

Gaurav Konar
Founder and CTO - Nostragamus
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
POPS Worldwide Observes 19% Increase in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc
Campaign Manager, Pops Worldwide
VieON Observes 3X Increase in MAUs
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo
Senior Marketing Manager, VieON
NOICE Boosts DAUs By 34% With Insights-Led Engagement
Our partnership with MoEngage has helped us gather the right insights, optimize our onboarding process, and provide a superior listening experience for our listeners to enjoy their screenless moments. By leveraging MoEngage’s flows and campaigns, we are able to personalize and contextualize our communications.

Virginia Fransiska
Head of Marketing and Partnerships, NOICE
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez
Product Manager, JibJab
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
Gaana Boosts Premium Subscriptions and Drives App Engagement
MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya
Product Manager for Engagement, Gaana
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
POPS Worldwide Observes 19% Increase in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc
Campaign Manager, Pops Worldwide
VieON Observes 3X Increase in MAUs
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo
Senior Marketing Manager, VieON
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez
Product Manager, JibJab
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
Gaana Boosts Premium Subscriptions and Drives App Engagement
MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya
Product Manager for Engagement, Gaana
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
MoEngage Helps Audiomack Grow Paid Subscribers by 18%
Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan
VP, Content Strategy, Audiomack
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez
Product Manager, JibJab
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
POPS Worldwide Observes 19% Increase in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc
Campaign Manager, Pops Worldwide
VieON Observes 3X Increase in MAUs
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo
Senior Marketing Manager, VieON
MoEngage Helps Audiomack Grow Paid Subscribers by 18%
Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan
VP, Content Strategy, Audiomack
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
Gaana Boosts Premium Subscriptions and Drives App Engagement
MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya
Product Manager for Engagement, Gaana
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
MoEngage Helps Audiomack Grow Paid Subscribers by 18%
Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan
VP, Content Strategy, Audiomack
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez
Product Manager, JibJab
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
POPS Worldwide Observes 19% Increase in Product Stickiness
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc
Campaign Manager, Pops Worldwide
VieON Observes 3X Increase in MAUs
MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo
Senior Marketing Manager, VieON
Our Customers’ Stories Speak for Themselves
MoEngage Helps Audiomack Grow Paid Subscribers by 18%
Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan
VP, Content Strategy, Audiomack
JibJab Boosts CTR by 30% With Personalized Push Notification
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez
Product Manager, JibJab
Airtel Xstream Achieves North Star Metrics for Growth
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani
Growth Marketing Manager, Airtel Xstream
How Airtel Wynk Music Reactivated 44% of Dormant Customers
We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B
Sr. Growth Product Manager

MoEngage Named A Leader in IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023
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MoEngage Is Named A “Strong Performer” In The Forrester Wave™: Cross-channel Marketing Hubs, Q1 2023.
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MoEngage Recognized as “Customers’ Choice” Vendor in 2022 Gartner Peer Insights Voice of the Customer: Multichannel Marketing Hubs Report
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MoEngage® recognized as a Leader in the 2022 Gartner Magic Quadrant for Mobile Marketing Platforms.
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Recognized as an industry in leader in eight categories in G2 Spring 2023 Grid® Report
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MoEngage Lets You...
- Build unified reporting, analyze customer behavior, and act on it instantly
- Create personalized and engaging customer experiences
- Predict and prevent customer churn
- Improve Customer Engagement and drive LTV
Frequently Asked Questions
Why do brands need Customer Engagement platform in the Media and Entertainment industry?
Media and Entertainment brands need to engage their customers constantly to keep them from abandoning their apps. So as a Media and Entertainment mobile marketer, it is essential to engage with your customers as they hop between channels and devices and keep them hooked through spot-on content recommendations. A customer engagement platform like MoEngage for Media and Entertainment brands can help them do this and much more.
What are the most important channels for omnichannel marketing in Entertainment?
Most media and entertainment industry is focused on increasing their mobile presence, hence they need to target channels relevant to mobile. Two such channels are push notifications and in-app messages.
What are the core growth metrics for Media and Entertainment?
As media and entertainment industry marketers, you need to understand on a daily basis the shifts in your customer base, their usage and consumption, and their interests to re-engage and retain them. Here are the metrics, you need to focus on to understand your growth trajectory:
1. Content consumption
2. Number of DAUs
3. Number of WAUs
4. Number of Reactivated Users
5. Improvement in Upsells, Subscription Renewals, LTV
What’s New at MoEngage?
Here are some actionable resources that we've curated for you

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

How BookMyShow Can Achieve Hockey-stick Growth on its OTT Video Streaming Platform

OTT Platform Marketing in Recession: How Can These Brands Keep Winning?

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

OTT Platform Marketing in Recession: How Can These Brands Keep Winning?

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

How BookMyShow Can Achieve Hockey-stick Growth on its OTT Video Streaming Platform

OTT Platform Marketing in Recession: How Can These Brands Keep Winning?

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

How POPS Worldwide Increased Product Stickiness By 19% Via Personalized Content Recommendations

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

Audiomack Achieves 18% Increase in Premium Trial Conversion Rates From AI-Driven Insights
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