Media & Entertainment

Create a Loyal Fan Base with Personalized Experiences

Create immersive experiences for your customers with personalized omnichannel communications. Drive engagement and subscriptions with content tailored to each customer, and surprise your subscribers with personalized recommendations to drive loyalty and LTV.

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Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
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  • icon Acquire
  • icon Engage
  • icon Grow

Build personalized onboarding journeys to help reduce the friction as your customers approach the paywall or subscription upgrade path. Use our AI-driven capabilities to identify customers with the highest propensity to subscribe and guide them as they convert from a free users to paid, loyal subscribers.

Increase digital adoption, engagement, and loyalty to solidify the relationship with your consumers. Make sure that you continue in the mix, as households continue to bundle, share and cord-cut their media and entertainment choices.

Reach your viewers where they are and send them personalized breaking news, alerts, and content recommendations across any device or channel to offer a great customer experience. Reduce churn through active, targeted engagement. Always deliver content your customers depend on to stand out and deepen your relationship.

Acquire

Build personalized onboarding journeys to help reduce the friction as your customers approach the paywall or subscription upgrade path. Use our AI-driven capabilities to identify customers with the highest propensity to subscribe and guide them as they convert from a free users to paid, loyal subscribers.

Learn More
Engage

Increase digital adoption, engagement, and loyalty to solidify the relationship with your consumers. Make sure that you continue in the mix, as households continue to bundle, share and cord-cut their media and entertainment choices.

Learn More
Grow

Reach your viewers where they are and send them personalized breaking news, alerts, and content recommendations across any device or channel to offer a great customer experience. Reduce churn through active, targeted engagement. Always deliver content your customers depend on to stand out and deepen your relationship.

Learn More

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

How Airtel Wynk Music Reactivated 44% of Dormant Customers

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B

Sr. Growth Product Manager

Gaana Boosts Premium Subscriptions and Drives App Engagement

MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya

Product Manager for Engagement, Gaana

Classic Rummy Boosts Player Retention By 24% With MoEngage

After we switched to the insights-led strategy, players enjoyed engaging with our platform even more! Every communication a player receives from our platform adds value, so they know we get them and trust the app even more. And the best part is that with MoEngage, we can automate most of the manual tasks now.

Harivanam

Sr. Team Lead, CRM, Classic Rummy

SkillClash Achieves 30% Uplift in Revenue Using MoEngage

Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.

Yashash Agarwal

Co-founder, Gamezop

Nostragamus Achieves 50% Rise in Push Notification Delivery

Push Amplification Plus™ technology, allowed us to reach out to the users at the right time and thereby allowed us to increase our average spend per user in a month.

Gaurav Konar

Founder and CTO - Nostragamus

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

POPS Worldwide Observes 19% Increase in Product Stickiness

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc

Campaign Manager, Pops Worldwide

VieON Observes 3X Increase in MAUs

MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo

Senior Marketing Manager, VieON

NOICE Boosts DAUs By 34% With Insights-Led Engagement

Our partnership with MoEngage has helped us gather the right insights, optimize our onboarding process, and provide a superior listening experience for our listeners to enjoy their screenless moments. By leveraging MoEngage’s flows and campaigns, we are able to personalize and contextualize our communications.

Virginia Fransiska

Head of Marketing and Partnerships, NOICE

JibJab Boosts CTR by 30% With Personalized Push Notification

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez

Product Manager, JibJab

How Airtel Wynk Music Reactivated 44% of Dormant Customers

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B

Sr. Growth Product Manager

Gaana Boosts Premium Subscriptions and Drives App Engagement

MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya

Product Manager for Engagement, Gaana

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

POPS Worldwide Observes 19% Increase in Product Stickiness

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc

Campaign Manager, Pops Worldwide

VieON Observes 3X Increase in MAUs

MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo

Senior Marketing Manager, VieON

JibJab Boosts CTR by 30% With Personalized Push Notification

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez

Product Manager, JibJab

How Airtel Wynk Music Reactivated 44% of Dormant Customers

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B

Sr. Growth Product Manager

Gaana Boosts Premium Subscriptions and Drives App Engagement

MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya

Product Manager for Engagement, Gaana

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

MoEngage Helps Audiomack Grow Paid Subscribers by 18%

Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan

VP, Content Strategy, Audiomack

JibJab Boosts CTR by 30% With Personalized Push Notification

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez

Product Manager, JibJab

How Airtel Wynk Music Reactivated 44% of Dormant Customers

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B

Sr. Growth Product Manager

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

POPS Worldwide Observes 19% Increase in Product Stickiness

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc

Campaign Manager, Pops Worldwide

VieON Observes 3X Increase in MAUs

MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo

Senior Marketing Manager, VieON

MoEngage Helps Audiomack Grow Paid Subscribers by 18%

Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan

VP, Content Strategy, Audiomack

How Airtel Wynk Music Reactivated 44% of Dormant Customers

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B

Sr. Growth Product Manager

Gaana Boosts Premium Subscriptions and Drives App Engagement

MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications helped us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app.

Nachiketa Arya

Product Manager for Engagement, Gaana

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

MoEngage Helps Audiomack Grow Paid Subscribers by 18%

Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan

VP, Content Strategy, Audiomack

JibJab Boosts CTR by 30% With Personalized Push Notification

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez

Product Manager, JibJab

How Airtel Wynk Music Reactivated 44% of Dormant Customers

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B

Sr. Growth Product Manager

Our Customers’ Stories Speak for Themselves

Airtel Xstream Achieves 61.4% Retention Rate on Mobile

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

POPS Worldwide Observes 19% Increase in Product Stickiness

We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

Do Hoang Loc

Campaign Manager, Pops Worldwide

VieON Observes 3X Increase in MAUs

MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

Anh-Phuong Nguyen Vo

Senior Marketing Manager, VieON

Our Customers’ Stories Speak for Themselves

MoEngage Helps Audiomack Grow Paid Subscribers by 18%

Our collaboration with MoEngage helped us grow our customer base by introducing emerging artists to listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.

Brendan Varan

VP, Content Strategy, Audiomack

JibJab Boosts CTR by 30% With Personalized Push Notification

We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.

Marc Geraldez

Product Manager, JibJab

Airtel Xstream Achieves North Star Metrics for Growth

MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high. We saw 61.4% retention rate on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.

Sahil Bhojwani

Growth Marketing Manager, Airtel Xstream

How Airtel Wynk Music Reactivated 44% of Dormant Customers

We were able to successfully win back 44% of our dormant customers thanks to Insights-led Engagement. MoEngage helped us gather intelligence about customer cohorts are going dormant and enabled us to act on the insights by sending out relevant content recommendations to these valuable customers before they churned.

Ruturaj B

Sr. Growth Product Manager

See our Industry and Customer Recognitions

MoEngage Lets You...

  • Build unified reporting, analyze customer behavior, and act on it instantly
  • Create personalized and engaging customer experiences
  • Predict and prevent customer churn
  • Improve Customer Engagement and drive LTV
Learn how MoEngage can help you succeed. Talk to one of our experts today!

Frequently Asked Questions

Why do brands need Customer Engagement platform in the Media and Entertainment industry?

Media and Entertainment brands need to engage their customers constantly to keep them from abandoning their apps. So as a Media and Entertainment mobile marketer, it is essential to engage with your customers as they hop between channels and devices and keep them hooked through spot-on content recommendations. A customer engagement platform like MoEngage for Media and Entertainment brands can help them do this and much more.

What are the most important channels for omnichannel marketing in Entertainment?

Most media and entertainment industry is focused on increasing their mobile presence, hence they need to target channels relevant to mobile. Two such channels are push notifications and in-app messages.

What are the core growth metrics for Media and Entertainment?

As media and entertainment industry marketers, you need to understand on a daily basis the shifts in your customer base, their usage and consumption, and their interests to re-engage and retain them. Here are the metrics, you need to focus on to understand your growth trajectory:
1. Content consumption
2. Number of DAUs
3. Number of WAUs
4. Number of Reactivated Users
5. Improvement in Upsells, Subscription Renewals, LTV

What’s New at MoEngage?

Here are some actionable resources that we've curated for you

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OTT Platform Marketing in Recession: How Can These Brands Keep Winning?

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Customer Engagement

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

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Industry Benchmarks

Push Notification Benchmarks for Media & Entertainment Mobile Apps

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Customer Engagement

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

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Customer Growth

How BookMyShow Can Achieve Hockey-stick Growth on its OTT Video Streaming Platform

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Customer Engagement

OTT Platform Marketing in Recession: How Can These Brands Keep Winning?

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Customer Engagement

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

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Mobile Marketing

How Spotify Wrapped 2020 Boosted Mobile App Engagement

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Industry Benchmarks

Push Notification Benchmarks for Media & Entertainment Mobile Apps

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Customer Engagement

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

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Industry Benchmarks

Push Notification Benchmarks for Media & Entertainment Mobile Apps

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Product Stickiness

How POPS Worldwide Increased Product Stickiness By 19% Via Personalized Content Recommendations

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Customer Engagement

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

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Industry Benchmarks

Push Notification Benchmarks for Media & Entertainment Mobile Apps

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Conversion Rates

Audiomack Achieves 18% Increase in Premium Trial Conversion Rates From AI-Driven Insights

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Media & Entertainment

How Airtel Wynk Music Reactivated 44% of Dormant Customers Using Insights-led Engagement

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Media & Entertainment

Insight-Led Engagement: How Can Media & Entertainment Brands Engage and Retain Millions of Users Efficiently

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Gaming

The State of Mobile Gaming in India Report

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