Media & Entertainment

Create a Loyal Fan Base with Personalized Experiences

Create immersive experiences for your customers with personalized omnichannel communications. Drive engagement and subscriptions with content tailored to each customer, and surprise your subscribers with personalized recommendations to drive loyalty and LTV.

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Our Leading Customer Engagement Platform – Empowering 1,200+ Top Brands
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  • icon Acquire
  • icon Engage
  • icon Grow

Build personalized onboarding journeys to help reduce the friction as your customers approach the paywall or subscription upgrade path. Use our AI-driven capabilities to identify customers with the highest propensity to subscribe and guide them as they convert from a free users to paid, loyal subscribers.

Increase digital adoption, engagement, and loyalty to solidify the relationship with your consumers. Make sure that you continue in the mix, as households continue to bundle, share and cord-cut their media and entertainment choices.

Reach your viewers where they are and send them personalized breaking news, alerts, and content recommendations across any device or channel to offer a great customer experience. Reduce churn through active, targeted engagement. Always deliver content your customers depend on to stand out and deepen your relationship.

Acquire

Build personalized onboarding journeys to help reduce the friction as your customers approach the paywall or subscription upgrade path. Use our AI-driven capabilities to identify customers with the highest propensity to subscribe and guide them as they convert from a free users to paid, loyal subscribers.

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Engage

Increase digital adoption, engagement, and loyalty to solidify the relationship with your consumers. Make sure that you continue in the mix, as households continue to bundle, share and cord-cut their media and entertainment choices.

Learn More
Grow

Reach your viewers where they are and send them personalized breaking news, alerts, and content recommendations across any device or channel to offer a great customer experience. Reduce churn through active, targeted engagement. Always deliver content your customers depend on to stand out and deepen your relationship.

Learn More
Our Customers’ Stories Speak for Themselves
Airtel Xstream Achieves 61.4% Retention Rate on Mobile
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MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms.

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POPS Worldwide Observes 19% Increase in Product Stickiness
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We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.

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VieON Observes 3X Increase in MAUs
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MoEngage enables us to set up various flows to retarget both new and old users. We've used push notifications, in-app communications, and emails to reach and provide customers with a relevant and personalized experience. We aim to deepen our customer understanding and delight them even more!

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See What Industry Leaders Are Saying About MoEngage

Frequently Asked Questions

Why do brands need Customer Engagement platform in the Media and Entertainment industry?

Media and Entertainment brands need to engage their customers constantly to keep them from abandoning their apps. So as a Media and Entertainment mobile marketer, it is essential to engage with your customers as they hop between channels and devices and keep them hooked through spot-on content recommendations. A customer engagement platform like MoEngage for Media and Entertainment brands can help them do this and much more.

What are the most important channels for omnichannel marketing in Entertainment?

Most media and entertainment industry is focused on increasing their mobile presence, hence they need to target channels relevant to mobile. Two such channels are push notifications and in-app messages.

What are the core growth metrics for Media and Entertainment?

As media and entertainment industry marketers, you need to understand on a daily basis the shifts in your customer base, their usage and consumption, and their interests to re-engage and retain them. Here are the metrics, you need to focus on to understand your growth trajectory:
1. Content consumption
2. Number of DAUs
3. Number of WAUs
4. Number of Reactivated Users
5. Improvement in Upsells, Subscription Renewals, LTV

What’s New at MoEngage?

Here are some actionable resources that we've curated for you

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Customer Engagement

How Can Media & Entertainment Brands Engage Millions of Users Efficiently

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Mobile Marketing

How Spotify Wrapped 2020 Boosted Mobile App Engagement

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Industry Benchmarks

Push Notification Benchmarks for Media & Entertainment Mobile Apps

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Drive Customer Engagement with MoEngage

  • Explore how MoEngage can help you with your growth journey.
  • Connect with our product experts for a personalized walk-through of our platform.