About The Author

Rajarshi

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

Managing Negative App Reviews and Improving Mobile Marketing Metrics

6 Ways Intelligent Engagement Platform Helps Sales and Customer Success

Review Management Strategy: Building and Measuring its Success

#GROWTHAsia 2021 Highlights: Expert Insights, Key Takeaways and Actionable Strategies

User Behavioral Change and Evolution of Modern Purchase Path: 3 Key Lessons

Point or Integrated Solution: What’s the Better Alternative for Customer Engagement?

Personalization and Privacy: 6 Learnings From WhatsApp’s Privacy Policy Update

Build vs Buy: Which is Better for a Customer Engagement Platform?

Why Use Customer Engagement Platform: 6 Signs You Need One ASAP!

7 Successful Holiday Marketing Campaigns to Learn From!

11 Steps To Building Customer-first Culture in Your Organization

6 App Metrics For Holiday Marketing Efficiency Measurement