RETAIL & E-COMMERCE | CONVERSION

BharatAgri Clocks a 30% Uplift in Conversion Rates Using MoEngage and Segment Integration

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25%-30%

Increase in install-to-sign up ratio

20%

Uplift in conversions

About BharatAgri case-study-brand-logo

BharatAgri is a farming technology platform that directly works with farmers and the full agriculture value chain. The Agri-tech startup is working towards its mission to bridge the gap between technology and agriculture in India with a vision to reach out to 140 Million Indian farmers.

Business Need

Brands must create a close relationship with their customers through continuous, relevant communication across all digital touchpoints. Data plays a significant role in helping brands create a close relationship with their customers through continuous, relevant and personalized communication across all digital touchpoints. Ergo, the richer the data, the better the personalization strategy.

The bi-directional integration between a CEP and a CDP empowers brands to take their data-driven personalization strategy to the next level and scale their businesses exponentially. BharatAgri was looking for such an integration to enrich its customer journeys seamlessly.

This is where opting for MoEngage & Segment Integration made the most sense!

Multiple Platforms in Sync

Using the Segment + MoEngage integration, the event data flows from the backend via, Segment to MoEngage, as well as other platforms like AppsFlyer, Redshift, Facebook, etc., easily. Since the events from other platforms can easily be fed into MoEngage, this has manifested a much quicker turnaround time in terms of configuring campaigns which earlier would have required an update on the app side.

Single Point of Trigger

When BharatAgri shifted from their previous CEP partner to MoEngage, the switch was seamless, to say the least. From the app side, there is essentially a single point of trigger for any event which lands on MoEngage due to the integration.

The Segment + MoEngage integration allows Bharat Agri to track its users and route data to a wide variety of user analytics providers, all using a single point of trigger.

No Coding Dependency

Additionally, adding a new integration in terms of events, whether it’s Facebook, Voucherify, Redshift, etc., did not require any technical dependency from the Agri-tech brand and could be taken care of by the product team solely. This has helped BharatAgri in managing the tech resource crunch, making the whole process quicker and more efficient, as any change or modification can be easily taken care of by the product team. Ergo, resulting in a massive reduction in coding efforts.