Foodhub, an online food ordering company founded in 2017, is the third-largest online food portal in the United Kingdom. They offer a wide selection of restaurants and takeaways for customers to order from. Their mission is to provide food to their customers at no additional cost so they don’t charge for service. The brand recently expanded its services to countries such as Ireland, Australia, New Zealand, Canada, and the United States.
Foodhub understands that its customer base varies with diverse food cravings and preferences. They aimed to segment their customer base using data insights. To do this, they needed to understand customers on a deeper level and segment them based on their needs, preferences, and affinity so they could curate a list of relevant local restaurants.
Ours is a customer-centric brand, and we believe in building a product for and by them. When we were evaluating MoEngage, we found the same quality in them. The team has been fast and attentive with their onboarding process. They ensured that they provided us with the features our brand and our current engagement strategy needed. MoEngage accepted us not as a client but as a partner, and that’s the most important part of this collaboration.
Nick Bottai
Marketing Director, Foodhub
Foodhub marketing team onboarded the MoEngage platform to build a strong and highly personalised customer experience. Using MoEngage, the brand plans to segment its customer based on selections, affinity, and purchase cycle. Then create multiple workflows to engage customers across multiple channels based on their purchase cycle, locality, and choices.
The teams at Foodhub leveraged deeper, insight-based segmentation which helps them connect with their customers. Foodhub utilizes hyper-personalised messaging, resulting in strong brand recall and loyalty. To do this efficiently, they onboarded MoEngage's insights-led customer engagement platform.
Custom Segments
Create easy-to-use cohorts based on behavioral, funnel, and RFM analysis.
RFM Segmentation
Create nuanced segments based on recency, frequency, and monetary value of customer transactions.
Teams at Foodhub utilized deeper, actionable insights to segment customers into various cohorts
This helped the brand connect with customers by tailoring and personalising communication according to the cohorts.
This insights-led approach to customer engagement resulted in a strong brand recall and, thus, higher loyalty.
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