Increase in Customer Retention
Increase in Average Session Duration
Franki is an all-in-one solution that connects businesses with their local communities. It offers user-generated video experiences that create deeper connections between businesses and customers while simultaneously rewarding creators for sharing their experiences with followers.
To learn more, visit befranki.com.
MoEngage brought us clarity on all of our install and engagement numbers, letting us effectively drive OKRs. Along with the accuracy of their reporting, their amazing team is available to assist in any strategic and technical problems we run into.
Nick Bennett
Head of Product, Franki
With MoEngage, Franki drove engagement with automation and personalization. From crafting standalone campaigns targeting customers based on specific segmentation metrics to creating elaborate customer journeys, automation and personalization helped them drive customer engagement. As a result, Average Session Duration increased from 1 min 25 sec to 7 min 8 seconds over the last 9 months, an increase of 524% overall.
Using MoEngage’s Engage and Predict features, Franki was able to target customers who were likely to drop off with personalized notifications, reducing churn. This helped them boost retention rates from 1% to 13% over the last 9 months (an overall period increase of 1,200%), while keeping their Average CTR at 6-7%.
Franki could also easily analyze its campaign results and define the next best action that drove optimal customer engagement and experience. Using Predictions for Flows allowed them to optimize campaigns, and drive conversions of up to 13% compared to the average of 4-5%, an overall increase of 225%.
Customer Insights & Analytics
Create omnichannel, personalized experiences using AI-powered insights and analytics.
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey.
Merlin AI
Optimize campaigns and drive high ROI with Merlin AI.
Segmentation
Personalize experiences by creating nuanced segments based on behavior and action.
Franki was able to drive up customer engagement through automation and personalization.
Overall, the brand was able to achieve the following in just 9 months:
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MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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