The Data Infrastructure Behind 1:1 Agentic Marketing
Leadership
Marketing Strategies
Personalization
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Aug 17, 2026
How do you build a data pipeline that powers your AI instead of setting it up to fail? Host Nick from MoEngage sits down with Jay Gyuricza, VP of Client Experience & New Business, and Kerianne Bullington, Director of Data Strategy, both from Stable Kernel, a Databricks implementation partner. Jay and Kerianne share their technical deep dive on architecting data infrastructure for agentic marketing, revealing why treating a data lakehouse and an engagement platform as a two-tool purchase is the costliest mistake enterprise brands make, how syncing decisions instead of raw data lets an AI agent's learning compound over time, and why pairing Databricks with MoEngage — rather than forcing one platform to do both — powers real-time, governed personalization at scale. Tune in to discover how a medallion architecture turns a messy data swamp into AI-ready signals, and how one QSR brand broke free of a multi-week engineering bottleneck to launch campaigns on their own.
Guest
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Jay Gyuricza
VP of Customer Experience & Business Development,Stable Kernel
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Kerianne Bullington
Director of Data Strategy,Stable Kernel
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