Customer Engagement Deep Dive: How to Build Personalized Cross-Channel Journeys
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MOENGAGE FOR DEVELOPERS
MoEngage is designed to minimize tech overheads. It’s flexible and interoperable at scale without compromising on security. We will do a lot of the heavy lifting with dedicated teams for onboarding, implementation, training, and continuous support.
One dashboard to manage customer communication across eleven channels, including Website, Email, SMS, Mobile App, Push Notifications, and WhatsApp.
MoEngage integrates natively with 150+ other tools, reducing the engineering efforts needed to develop and maintain interoperability.
Our platform analyzes a trillion data points every month and sends 30 million messages every minute to 1.3 billion end consumers every month, all while maintaining 99.9% uptime.
Connect with your existing customer data management software and build a 360° view of your customer. MoEngage helps you quickly and easily ingest data from various sources, including your CDP, data warehouses, CRM, point-of-sale systems, and spreadsheets!
We comply with the latest global security benchmarks and compliance laws to ensure your customer data is handled with the utmost care and sensitivity.
We understand that changing your marketing tech stack is challenging – we make it less risky for you with a highly trained global team of implementation, consulting, customer success, and technical support professionals.
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
Being the country’s largest digital marketplace, technology is at the forefront of all our key decisions at Policybazaar. We are a team of extremely data-driven people and were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently.
Shubham Choudhary
Deputy BU Head-Growth, Policybazaar
Using MoEngage, we sent targeted campaigns to those who weren’t transacting digitally, urging them to pay their dues online. As a result, we saw over 4.5 lakh customers onboarded to digital payments, more than ₹123+ Crores of EMI collected and a jump in conversions from digital channels from just 2% to 18%!
Anand Bhaskaran
Head of Digital Marketing, BigBasket
When we decided to use WhatsApp as a channel to communicate with our customers, we quickly realized how easy it is to engage with them. The ease of integration and the ease of use of the channel helped us create awareness for our products and what customers can get from them.
Aseem Sharma
Head of Growth, Navi
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Joydeep Das
Lead Digital Marketing, Lifestyle
Our customers deserve meaningful engagement that is contextual in nature and caters to their needs and preferences. As an early pioneer in the QSR industry, we're always on the lookout for innovative solutions that can facilitate excellent customer experiences. With MoEngage, all this is possible in real-time.
Sandeep Anand
CMO at Jubilant FoodWorks Ltd.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that work with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
Pranav Kumar
CRM Head, OYO
MoEngage is the only vendor to be recognized as “Customers’ Choice” in the 2025 Gartner Peer Insights™ Voice of the Customer for Email Marketing Report.
Build unified reporting, analyze customer behavior, and act on it instantly
Create personalized and engaging customer experiences
Predict and prevent customer churn
Improve customer engagement and drive LTV
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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