MoEngage Unveils AI-driven, Predictive Insights That Help Marketers Deliver Winning Customer Engagement at Scale

San Francisco, September 16, 2021

MoEngage, the insights-led customer engagement platform, announced new features and product updates at an exclusive launch event called “MoEngage Next.”

The new offerings empower consumer brands to leverage AI to gain deeper insights into their customer behavior, journey, likes, preferences, affinities, and more.

MoEngage set new expectations for personalized customer engagement with the launch of Sherpa, its proprietary AI engine in 2018.  With the latest update to Sherpa,  MoEngage makes it easy for marketers to craft highly engaging cross-channel experiences at scale.

“Marketers in consumer brands have been relying on traditional tools that have been campaign-centric. These tools force marketers to set up campaigns based on hypotheses and assumptions about their customer behavior, journey, likes, preferences – And then measure results, iterate and improve. Marketers today need to craft personalized experiences for millions of customers. To do that, they need to analyze trillions of data points, understand their customers deeply, and then craft winning engagement campaigns. MoEngage’s AI Engine, Sherpa analyzes these data points and offers intelligent, actionable insights to marketers, helping them shift from a campaign-centric approach to a customer-centric approach,” said Raviteja Dodda, CEO and Co-founder of MoEngage.

Key updates made to MoEngage’s insights-led customer engagement platform include:

• Affinity Segments empowers marketers to move beyond basic customer segmentation based on purchase history, age, location, gender, etc. Affinity segmentation lets marketers group their customers based on interests, preferences, affinities, and lifestyles – offering a powerful way for brands to craft meaningful digital engagement for their customers across channels.

“Affinity Segments by MoEngage helped us segment customers based on their dominant behavior traits without any manual efforts or developer resources. The actionable nature of the feature allowed us to create highly targeted engagement campaigns within minutes based on their affinity to shop for certain brands during certain hours of the day. We have witnessed a 100% increase in CTR and 25% increase in sales – uplifts that we can attribute to the affinity segments feature.” said Ganesh Kamble, Customer Engagement Specialist, Future Group.

“Affinity Segments by MoEngage helped us segment customers based on their dominant behavior traits without any manual efforts or developer resources. The actionable nature of the feature allowed us to create highly targeted upsell campaigns within minutes. We have witnessed a 2x increase in conversion when compared with similar campaigns in the past – uplift that we can attribute to the affinity segments feature.” said Amar Ibrahim, VP of Marketing, PT Astra Digital Arta (AstraPay)

• With Predictive Insights, marketers can gain insights into the possible future actions of their customers. Marketers can identify which customers are likely to churn, become inactive, or purchase more and craft more relevant engagement campaigns. When brands compete mainly based on customer experience in a digital-first world, Predictive Insights by MoEngage provides a competitive advantage for marketers.

“‘Predictions’ by MoEngage helped us get highly accurate forecasts into future customer behavior without requiring any data science or development teams. The actionable nature of the feature allowed us to create highly targeted engagement campaigns within minutes based on their (customer) propensity (high, medium, low) to perform actions. We have witnessed a 33% higher conversion & 10% higher engagement  – uplifts that we can attribute to the predictions feature.” said Subhadeep Chakraborty, Growth Manager, FYND and Uniket.

• Every customer has their unique channel preferences, and they prefer to receive messages at a time convenient to them. Sherpa, by MoEngage, analyzes the past behavior of millions of consumers and identifies the “Most Preferred Channel” and “Best Time to Send” for each customer. Armed with this insight, marketers can maximize engagement across emails, SMS, push notifications, in-app notifications, website notifications, and more.

MoEngage also announced a UX redesign of Flows, the cross-channel journey builder. The all-new Flows is simple to use and has significantly better load times, making it easier for marketers to craft automated cross-channel customer journeys at scale.

Learn more about our product releases here.

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1000 global consumer brands such as Ally Financial, McAfee, Flipkart, Nestle, T-Mobile, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power the digital experiences for over 900 million users every month. With offices in nine countries, MoEngage is backed by Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

To learn more, visit www.moengage.com.