About The Author

Ankita is a content marketer with a strong background in writing and editing. She has worked with various publishing media houses and product companies that helped her add more skills to her core subject - content. At MoEngage, she handles core content for North America, Latin America, and Europe region. She has build a strong expertise across omnichannel marketing, customer engagement, customer retention, email marketing, analytics, and personalization. Her work has been featured on various publication e27, IMRG, Hashgrowth.org, Forbes, and more.