As a marketer, product manager, or a growth leader, you have to constantly find ways to engage customers and prevent them from turning to the competition. You also have to consider using your marketing budget prudently. This is possible with the right combination of analytics and engagement tools to eliminate any guess-work, minimize errors, and save time through two-way data communication between platforms. With the MoEngage and Amplitude partnership, you’ll gain just that.
We’re happy to announce that MoEngage and Amplitude have partnered to help consumer brands sharpen their user engagement strategies through a data-driven approach across the user lifecycle.
Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth.
MoEngage is an Intelligent Customer Engagement Platform that personalizes every customer interaction to drive better engagement, retention, loyalty, and lifetime value.
With this partnership, you can leverage Amplitude to build granular user behavior analysis.
For example, if you are an e-learning app:
This is a simple example of how the right analytics+engagement stack can help you sharpen your user engagement strategy in a smart way and with ease.
The partnership between MoEngage and Amplitude can help companies to:
You can identify and create cohorts of users whose subscription is about to expire and notify them about special offers/promotions to retain them as premium subscribers. You can also identify the stickiness aspect that can help in retaining customers and converting them into premium users.
You can create cohorts of one-time buyers on Amplitude and convert them into frequent buyers by sending them targeted offers or promotions on MoEngage.
Once you know where your users are dropping off while watching a video on your platform, you can bring them back through engagement campaigns. The customer behavior insights can give you a precise picture of what actions can trigger the user to return to the app.
MoEngage is an integrated platform that enables consumer brands to use real-time and contextual insights and engage users across channels. With MoEngage, you can break down the silos between analytics, marketing automation, and customer engagement to speed up growth.
MoEngage’s capabilities are perfect for (but not limited to):
If you’re using MoEngage and want to integrate Amplitude to your analytics suite, or if you’re using both MoEngage & Amplitude, and need help integrating the two platforms, here are the easy integration steps to get started.
If you’re an Amplitude user and new to MoEngage – we’ll be happy to give you a personalized tour of our platform. Just request a demo right here.
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