Introducing MoEngage Push Amplification: Industry-first Solution for Push Delivery Issues

  • UPDATED: 18 July 2023
  • 2 min read

Reading Time: 2 minutes

Bonus Content 

👉  Boost User Engagement By Maximizing Push Notification Delivery Rates  [Download Whitepaper]
👉 Push Notification Benchmarks for Media & Entertainment Mobile Apps, 2021 [Download Report]
👉 OYO Boosts Push Notification Delivery by 44% Using MoEngage [Download Casestudy]
👉 Mamikos witnesses 31% Higher CTRs with Mobile Push Notification Templates [Download Casestudy]
👉 Nostragamus Achieves 50% Uplift in Push Delivery With Push Amplification + [Download Casestudy]

While there may be several reasons for push notification delivery issues, one of the top reasons is ‘OS/ Device level restrictions.’ What this means, is that the operating systems on certain Chinese OEMs (Xiaomi, Lenovo, Oppo, LeEco among others ) restricts or ‘kills’ background processes cutting the device off from GCM – an essential cord for push notification delivery. With these devices capturing nearly 33% of the world smartphone market share and 51% of the Indian smartphone market, the problem of ‘push notification delivery’ is something which app marketers cannot ignore. That’s where Push Amplification comes in.

[Click here, for an article on tracking push notifications on iOS]

Introducing MoEngage Push Amplification

To help marketers overcome this issue, we at MoEngage devised an SDK that delivers notifications to these potential device owners, to engage them. The SDK carries an ‘augmented notification delivery’ channel that was developed in-house. When a notification delivery fails, the MoEngage Push Amplification acts as a fallback to GCM and delivers notifications directly to users’ device thereby reaching those users, who would have been missed by GCM.

Introducing MoEngage Push Amplification

If you cannot reach them, you cannot engage them (users). You cannot retain them. In Asian markets especially India and SEA, the push delivery rates are low because of a high market share of Chinese OEMs as well as intermittent Internet connectivity. Our Push Amplification SDK caters directly to these needs by establishing direct secure and reliable connections to user’s device when the primary notification delivery fails thereby ensuring very high delivery rates.

– Nalin Goel, Director of Product, MoEngage


Here’s a sample of how Bigbasket, India’s largest online food and grocery store implemented MoEngage Push Amplification SDK and achieved a 10%+ improvement in push notification delivery among several others.

push amplification impact overview for bigbasket


With MoEngage Push Amplification, we have witnessed an improvement of 10%+ in push delivery. This gives Bigbasket the ability to reach, engage and convert those additional users who would otherwise be a missed opportunity.

– Anand Bhaskaran, Manager – Digital Marketing, Bigbasket

To find out how Bigbasket went on to achieve the above results, download the case study here.

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