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About The Author

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Shipra Chib

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Shipra is a B2B Marketer with over 6+ years of experience in Content Marketing, Brand Communication, Public Relations, and Customer Marketing. Using data to create insightful content is a passion of hers.

Articles by the Author
Unlocking Digital Transformation With a Modern Stack: A MoEngage and EY Perspective
  • Marketing Strategies
9 min Read Time

Unlocking Digital Transformation With a Modern Stack: A MoEngage and EY Perspective
Aditya Birla Fashion and Retail Limited, RPSG, Asian Paints, and Apparel Group talk About Rethinking Conglomerate Customer Engagement
  • Marketing Strategies
14 min Read Time

Aditya Birla Fashion and Retail Limited, RPSG, Asian Paints, and Apparel Group talk About Rethinking Conglomerate Customer Engagement
ICICI Bank, Motilal Oswal, Fino Payments Bank, Axis Securities, and Kotak Securities Talk About Navigating the Customer Journey & Personalization at Scale
  • Marketing Strategies
9 min Read Time

ICICI Bank, Motilal Oswal, Fino Payments Bank, Axis Securities, and Kotak Securities Talk About Navigating the Customer Journey & Personalization at Scale
Paisabazaar, Angel One, Jar, and Zuno Insurance Discuss How AI is Revolutionizing the BFSI Industry
  • Marketing Strategies
11 min Read Time

Paisabazaar, Angel One, Jar, and Zuno Insurance Discuss How AI is Revolutionizing the BFSI Industry
Federal Bank, HDFC, Canara Robeco Asset Management, and PL Capital Discuss Scaling Customer Experiences with an Agile Martech Stack
  • Marketing Strategies
12 min Read Time

Federal Bank, HDFC, Canara Robeco Asset Management, and PL Capital Discuss Scaling Customer Experiences with an Agile Martech Stack
The Art of Hyper-Personalization: How IDFC First Bank Mastered Customer-Centric Innovation
  • Uncategorized
9 min Read Time

The Art of Hyper-Personalization: How IDFC First Bank Mastered Customer-Centric Innovation
Insights from Airtel Digital on The Digital Commerce Revolution: Phygital Is the New Normal
  • Uncategorized
8 min Read Time

Insights from Airtel Digital on The Digital Commerce Revolution: Phygital Is the New Normal
Digital Transformation Lessons from Tata Neu, Havells India and TTK Prestige: Balancing Trust with Technology
  • #GROWTH
6 min Read Time

Digital Transformation Lessons from Tata Neu, Havells India and TTK Prestige: Balancing Trust with Technology
Deep Dive into Customer Loyalty: Strategies from Shaadi.com, IndiGo, Yum! Brands Zepto & Gameskraft
  • #GROWTH
11 min Read Time

Deep Dive into Customer Loyalty: Strategies from Shaadi.com, IndiGo, Yum! Brands Zepto & Gameskraft
Are Brands Truly Ready for the Future of Customer Engagement?— Insights and Strategies from InfoEdge
  • #GROWTH
11 min Read Time

Are Brands Truly Ready for the Future of Customer Engagement?— Insights and Strategies from InfoEdge
Transforming E-commerce: How JioMart is Pioneering the Future of Retail in India
  • #GROWTH
11 min Read Time

Transforming E-commerce: How JioMart is Pioneering the Future of Retail in India
How Domino’s Won Hearts by Delivering Delightful Customer Experiences & Uplifting Revenue With MoEngage
  • Omnichannel Marketing
5 min Read Time

How Domino’s Won Hearts by Delivering Delightful Customer Experiences & Uplifting Revenue With MoEngage
Sipping Success: How Bisleri Uplifted its Conversion Rates by Opting for an Agile Engagement Platform
  • Omnichannel Marketing
4 min Read Time

Sipping Success: How Bisleri Uplifted its Conversion Rates by Opting for an Agile Engagement Platform
Tanishq Imitates Its In-store Success to Boost App Retention Rates by 25% using MoEngage
  • Omnichannel Marketing
6 min Read Time

Tanishq Imitates Its In-store Success to Boost App Retention Rates by 25% using MoEngage
Omnichannel Retail Marketing: What It Is & Best Practices for Success
  • Omnichannel Marketing
11 min Read Time

Omnichannel Retail Marketing: What It Is & Best Practices for Success
Engage Customers at Scale Using AI-powered Engagement Platforms
  • Engagement
8 min Read Time

Engage Customers at Scale Using AI-powered Engagement Platforms
The Indian Fantasy League Cricket Fever
  • Customer Engagement
7 min Read Time

The Indian Fantasy League Cricket Fever
Top Five Ways to Drive Mobile Game Retention
  • Customer Engagement
9 min Read Time

Top Five Ways to Drive Mobile Game Retention
How Brands in India’s Gaming Industry Can Better Engage Their Customers
  • Mobile Marketing
9 min Read Time

How Brands in India’s Gaming Industry Can Better Engage Their Customers
How Airtel Used Stylized Push Templates to Uplift Their CTR [Customer Spotlight]
  • Industry Stories
6 min Read Time

How Airtel Used Stylized Push Templates to Uplift Their CTR [Customer Spotlight]
#GROWTH Summit India 2022 At A Glance
  • #GROWTH
5 min Read Time

#GROWTH Summit India 2022 At A Glance
Omnichannel Retail Marketing: The What, Why and How
  • Omnichannel Marketing
8 min Read Time

Omnichannel Retail Marketing: The What, Why and How

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