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We Welcome Our New Marketing Whiz to Strengthen Our Efforts in North America

  • Updated: 22 June 2021
  • 2 min read

Building the most trusted customer engagement platform for brands worldwide has been our organization’s objective from the time of our inception. Customer obsession is one of our core values, and we live by it. To ensure we strengthen our efforts to achieve customer excellence around the globe, we are excited to announce an addition to our leadership in the form of the appointment of Meagan White as our new Senior Director of Marketing - North America. Meagan will be instrumental in the growth of our marketing efforts in the North America region in line with MoEngage’s growth plan globally in the coming years.

Meagan’s appointment comes at a time when we enter the next phase of growth in terms of revenue and team in North America. While we have already achieved a growth in revenue by 5X and team strength by 3X in the US, her role would be to further strengthen and drive this scale and our mission to build a world-class brand and marketing team serving the best of customer experiences.

Meagan has more than ten years of demand generation, digital marketing, product marketing, and communications experience within the software, martech, and content management. Most recently, she led all of marketing at Localytics, a mobile app marketing company. Prior to Localytics, she was Director of Marketing Programs at Acquia, a digital experience company, where she oversaw global demand generation strategy, campaigns, and digital marketing. Before running the marketing programs function, she managed product marketing across solutions of Acquia’s digital experience platform. Meagan has both corporate and agency experience and holds a master’s degree from Boston University.

We are confident that Meagan is the right fit for our culture, where we prioritize delivery of great customer experience with the help of solid tech and a top-class team working on the product. We are sure with Meagan’s experience and expertise with growing markets, we would be able to soar to new heights in terms of revenue and growth. We have an exciting product roadmap on the horizon and I am happy that we have Meagan playing a key role in this journey.

We look forward to watching you help the team scale new heights and deliver excellent customer experiences. Welcome to team Meagan, and we wish you a great experience at MoEngage!

About The Author
Ashwin SL is the VP of marketing at MoEngage. He is a sales rep turned marketer who has worked with global companies like Wipro, Akamai Technologies, and Verizon, as well as startups like MobStac and Eka Software.
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