Data-driven Engagement Hacks to Cut Through Holiday Season Noise

Key Takeaways

• 00:02:47
  Role played by data in planning targeted campaigns during the busy holiday season
• 00:04:52
  Best practices for data collection, analysis, and utilization
• 00:07:31
  How brands without seasonal trends can make data-driven and informed decisions
• 00:10:15
  How data can help in identifying the right market segment
• 00:12:34
  Type of data points that can be leveraged to better engage customers across various stages of customer journeys
• 00:14:25
  Metrics and data points to consider to ensure prime selling channels are festive season-ready
• 00:17:28
  How data analytics can be used to monitor and identify variables that impact potential conversions and the role of AI
• 00:20:45
  How can data analysis help in avoiding overpricing and the variables to consider while setting price(s)
• 00:22:55
  How brands can leverage data from festive campaign performance to retarget and attract potential customers