ANALYTICS & INSIGHTS

Insights That Are Instantly Available and Actionable

Unlock the power of your customer data with MoEngage Analyze. Deeply understand your customer behavior and preferences to uncover critical insights. Act quickly to refine strategies and deliver personalized experiences that drive business growth.

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Trusted by 1350+ Consumer Brands Worldwide

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Perform Deep Analysis and Uncover Critical Insights

Behavior Analysis

Understand How Customers Engage with Your Brand

User Analysis

Learn Who Your Users Really Are

Retention Analysis

Understand the Retention Patterns of Your Customers

Funnel Analysis

Identify Friction Points in Your Customer Journey

User Path Analysis

Visualize Every Step of Your Customer Journey

Acquisition Analysis

Measure the Effectiveness of Your Acquisition Efforts

Uninstallation Analysis

Understand Why Customers Uninstall

Session and Source Analysis

Identify the Sources and Sessions of Your Customers

AI for Faster & Smarter Real-Time Insights

Prediction

Set your engagement goals and instantly get predictions on how likely you are to reach them with our AI engine.

Proactive Assistant

Find growth opportunities with insights delivered right to you—no waiting or instructions needed.

Affinity Segments

Understand your customers' key preferences, interests, and behaviors to create targeted segments and foster personalized engagement.

RFM Segments

Automatically segment customers based on how they buy—when they last purchased, how often they buy, and how much they spend. Find loyal customers and those who may leave, so you can engage with them in a more personalized way.

Explore AI Capabilities

Measure the Performance of Your Engagement Efforts

Key Metrics

Get clear insights into each stage of your growth funnel: engagement, acquisition, conversion, and retention. You can find all this information from a single dashboard.

Custom Dashboard

Create custom dashboards to track the key performance indicators (KPIs) and reports that are most important to you and your business.

Campaign Stats

Get a unified view of how your campaigns are performing across key channels. Compare their effectiveness to find out which ones are your top performers.

Reachability Dashboard

Measure the reach and effectiveness of the Push channel for customers, whether they’ve opted in for notifications or not.

My Studio

Organize and work on your important analytics queries easily with Analytics Studio—your personal analytics folder. You can store and retrieve information while collaborating with others.

How Sweatcoin Observed an Uplift in Customer Retention Using Advanced Analytics

“The best thing about MoEngage is its Analytics suite; it is intuitive and provides insightful data. The MoEngage team has been super helpful during the integration process and, even after, they’ve helped us streamline our processes. MoEngage is a customer engagement platform that delivers fast results for niche business use cases.”

Rowan Pereira

Group Product Manager, Sweatcoin

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Adda247 Automates 90% of Customer Data Analysis Using MoEngage Analytics

"MoEngage helped us bring in automation for some very crucial activities while allowing us to map customer behavior across our app. After utilizing Analytics, it has become easier to understand our customers, their interests and intentions. Thanks to MoEngage, we are able to implement data-backed campaigns."

Chandan Singh

VP - Product, Adda247

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How Policybazaar Adopted a Proactive Approach to Engagement Using MoEngage

"We were looking for a marketing automation tool that could not only help us bring advanced customer journeys to life but also offer a robust analytics engine. MoEngage delivered on all those fronts and also provided the capability of tapping into a plethora of insights that we could use to optimize our campaigns efficiently."

Shubham Choudhary

Deputy BU Head-Growth, Policybazaar

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Vedantu Grew 65% of Their Topline Business With Insight-led Engagement

“Flexibility in segmentation and advanced analytics features of the MoEngage platform has helped us to understand the user behavior in a much better way. Based on the past behavior of users, we were able to retain them on our platform. Features like smart and real time triggers helped us to decrease the funnel drop off, nudging the users on the right time and bring them back."

Shashank Shekhar

Head of Digital Marketing, Vedantu

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CoinDCX Grow Weekly Active Users to 80% using User Path Analysis

“MoEngage provides an easy way-out to create complex user-segments with so much ease for different campaigns which largely helps in driving high conversion rates and moving other important BAU numbers.”

Shivangini Agarwal

Asst. Brand Manager

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Mamikos Boosts Room Rental Bookings by 20% Using MoEngage Analytics

“MoEngage helps us get a 360° view of our users. This helps us build a user-centric approach to our product experience and marketing communication.”

Toni Indrawan

Product Manager, Mamikos

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Industry Recognitions

MoEngage is the only vendor to be recognized as “Customers’ Choice” in the 2025 Gartner Peer Insights™ Voice of the Customer for Email Marketing Report.

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