Sweatcoin Observes a 15% Uptick in Customer Retention Using MoEngage Advanced Analytics
Sweatcoin was already growing at phenomenal rate in 2022, they knew they were able to acquire customers at scale, their goal now was to retain customers at scale, this is where MoEngage's Analytics came in.
The best thing about MoEngage is its Analytics suite; it is intuitive and provides insightful data. The MoEngage team has been super helpful during the integration process and, even after, they’ve helped us streamline our processes. MoEngage is a customer engagement platform that delivers fast results for niche business use cases.
Sweatcoin saw phenomenal growth in sign-ups; their next step was to deepen their engagement and retention at scale. The brand observed that it did not tailor its overall customer engagement strategy to customers’ preferences and affinities. The main reason is that the brand manually sets up all customer engagement campaigns (from writing messages to building workflows).
The Sweatcoin marketing team onboarded MoEngage to understand their customers on a deeper level and automate all manual customer engagement processes. MoEngage’s Advanced Analytics helped them get detailed, actionable insights on customer behaviour and campaign performance. The platform also boosts productivity by eliminating manual work across multiple teams.
- 28% average conversion on influencer campaigns via push notifications
- 15% uptick in customer retention